10 Steps: Use Graphic Design for Podcast Episodes
Written by  Daisie Team
Published on 10 min read


  1. Define your podcast brand identity
  2. Plan your podcast cover art
  3. Design your podcast logo
  4. Create episode graphics
  5. Craft social media promo graphics
  6. Design podcast website images
  7. Develop a consistent visual language
  8. Use templates for speed and consistency
  9. Test and evolve your designs
  10. Keep up with design trends

Getting your podcast to stand out in the sea of audio shows can be a real pickle. You might be wondering, how to use graphic design for a podcast episode to get all eyes (or ears) on your show? Well, you're in luck. This blog post will walk you through the 10 steps to jazz up the look of your podcast episodes with graphic design. Let's dive right in!

Define your podcast brand identity

Before we start throwing colors and fonts around, it’s important to nail down what your podcast is all about. This is your brand identity. It's like the soul of your podcast and it's what will guide your design decisions. Forget about the bells and whistles for a moment—let's start with the basics.

Think about what your podcast offers to your listeners. Is it a deep dive into the mysteries of the universe? A series of light-hearted banter on everyday life? An in-depth analysis of the latest tech gadgets? Whatever it is, it should reflect in your design.

Here are a few steps to help you get started:

  1. Define your podcast's mission: What's the goal of your podcast? This could be anything from educating the public on climate change, entertaining folks with funny anecdotes, or offering tips and advice on a specific topic. This mission will help you decide on a design style that fits the bill.
  2. Identify your target audience: Are you speaking to busy professionals, curious teenagers, or passionate hobbyists? Knowing your audience helps you choose a design that appeals to them.
  3. Choose your podcast's personality: If your podcast was a person, what would it be like? Is it serious, funny, friendly, formal, or laid back? This personality will inform your design choices, from colors and fonts to the style of imagery you use.
  4. Decide on your brand colors and fonts: These are the visual elements that will make your podcast instantly recognizable. Choose colors and fonts that reflect your podcast's personality and appeal to your audience.

Once you've got these down, you're ready to move on to the next step: planning your podcast cover art. But remember, your brand identity isn't set in stone. As you learn more about your audience and their preferences, you can tweak and refine your identity to better suit their tastes. After all, learning how to use graphic design for a podcast episode is an ongoing process, not a one-time event.

Plan your podcast cover art

Consider your podcast cover art as your show's storefront. A well-designed cover art can reel in listeners and make them hit the play button. But how to use graphic design to create a compelling cover? Here's a quick guide:

  1. Make it eye-catching: In the ocean of podcasts, you want your cover art to pop out. Use bold colors and clear, legible fonts. Remember, your cover art will often be seen in small sizes on people's devices, so make sure your design is clear even when it's tiny.
  2. Include essential information: Your podcast's title and your name (or the name of the host) should be clearly visible. If there are too many words, it can become a jumbled mess. So, stick to the essentials.
  3. Reflect your brand identity: Use the colors, fonts, and style that you've chosen for your brand identity. This helps in building a consistent image of your podcast across various platforms.
  4. Use relevant imagery: Images can speak volumes. Choose imagery that reflects the content of your podcast. For instance, if your podcast is about travel, a picture of a globe or an airplane might be apt. Remember, the image should support your brand and not overshadow it.

Podcast cover art isn't just about pretty pictures. It's about communicating what your show is about in a split second. So take your time with it. Sketch out a few designs, ask for opinions, make tweaks. And remember, it's okay to revisit and revise your cover art as your podcast evolves.

Now that you've got an alluring podcast cover art locked down, let's turn our attention to the podcast logo. This is another critical element to consider when figuring out how to use graphic design for a podcast episode. But what's the difference between a logo and cover art? Think of your logo as a small, simplified version of your cover art. It often appears in places where the cover art doesn't fit—like as an icon on a website or app. Here are some tips to keep in mind:

  1. Simplicity is key: Your podcast logo should be simple and clean. Overly complex designs can lose their detail when scaled down, and that's a no-go. You want your logo to be recognizable at a glance, no matter the size.
  2. Stay consistent: Remember, your logo is a part of your brand identity. The colors, fonts, and style should match those you chose for your cover art. Consistency helps listeners identify your podcast instantly.
  3. Make it versatile: Your logo will appear in various places and on different backgrounds. So, it should be versatile. One way to ensure this is by creating a version of your logo that works on both light and dark backgrounds.
  4. Keep it timeless: Trends come and go, but your podcast is here to stay. When designing your logo, steer clear of trendy elements that may look outdated in a few years. Instead, aim for a timeless design that will stand the test of time.

Remember, your podcast logo is one of the first things listeners will associate with your show. So, take your time to design a logo that's memorable and representative of your podcast's personality.

Create episode graphics

Have you ever wondered how to use graphic design for a podcast episode in a way that keeps your audience coming back for more? One method is by creating unique episode graphics. These are images specifically designed for each episode, often used in social media posts or on your website to promote the episode. Let's dive into the process:

  1. Highlight the episode's theme: Each episode of your podcast has its own theme or topic. Use the episode's graphic to hint at this. This could be through an image, a quote from the episode, or even a title that teases the content.
  2. Include episode number and title: To keep things organized and help your listeners find specific episodes, always include the episode number and title in your graphic. This information should be clear and easy to read.
  3. Use consistent branding: Just like with your podcast logo, your episode graphics should consistently reflect your brand identity. Use the same fonts, colors, and design elements across all graphics to maintain a unified look.
  4. Optimize for different platforms: Keep in mind that each social media platform has its own optimal image sizes. For instance, a square image might work well on Instagram, but you might need a horizontal image for Twitter or Facebook. So, design your episode graphics in different sizes to fit various platforms.

Crafting unique episode graphics is a fun and creative way to promote your podcast. Not only do they catch the eye, but they also give potential listeners a sneak peek into what they can expect from each episode.

Craft social media promo graphics

Now that we've talked about creating episode graphics, let's move on to using graphic design to craft promotional graphics for social media. These graphics serve as your digital billboards, drawing attention and enticing potential listeners to check out your podcast. Here's the how-to:

  1. Tease the content: Promo graphics should give a glimpse of your episode's content. An interesting quote, a compelling question, or a provocative statement can spark curiosity and make people want to listen in.
  2. Use engaging visuals: An image speaks a thousand words, right? Use a captivating visual element that connects with your episode's theme. This could be an intriguing photograph, a bold graphic, or an interesting infographic.
  3. Don't forget your call-to-action: Your promo graphic should not just look good—it should also guide your audience on what to do next. Include a clear call-to-action, like "Listen Now" or "Subscribe on Apple Podcasts."
  4. Remember platform-specific requirements: Different social media platforms have various requirements and preferences for image sizes and formats. Make sure your graphics are optimized for each of your platforms.

By crafting catchy social media promo graphics, you're not only promoting your individual episodes—you're also building recognition for your podcast as a whole. So get those creative juices flowing and start designing!

Design podcast website images

Let's talk about your podcast's online headquarters — your website. Images on your website should be more than just pretty accessories. They should serve a purpose and contribute to the user's experience. So how to use graphic design for a podcast website? Here are some tips:

  1. Hero image: This is the large, banner image at the top of your homepage. It's often the first thing visitors see, so make it count. It should capture the essence of your podcast and make people want to stick around.
  2. Episode images: Each episode of your podcast should have its own image. This could be a variation of your cover art or something unique that represents the episode's content.
  3. About page: A great place for a professional, yet friendly photo of yourself or your team. It adds a personal touch and helps to build trust with your audience.
  4. Blog images: If you have a blog section on your website, make sure each post has an engaging featured image. It can significantly increase readership and shares.

Remember, a well-designed website can make a significant difference in the success of your podcast. It can help you attract listeners, keep them engaged, and encourage them to become loyal subscribers. So make sure your website images are working for you, not against you!

Develop a consistent visual language

Visual language, just like spoken language, communicates messages and creates emotions. For your podcast, a consistent visual language can be a powerful tool to connect with listeners and reinforce your brand identity. So, how can you use graphic design to develop a consistent visual language for your podcast episodes? Here are some pointers:

  1. Color Palette: Choose a set of colors that represent your podcast's personality. The consistency of colors across your designs will create a sense of unity and recognition.
  2. Typography: Typography is more than just picking a font. It's about setting the tone and personality of your podcast. Whether it's bold and daring or subtle and sophisticated, make sure it's consistent across all your designs.
  3. Imagery: Whether you use illustrations, photos, or icons, they should have a consistent style that aligns with your brand.
  4. Layout: A consistent layout across your designs can help create familiarity. It also makes your content more digestible and easier to follow.

Developing a consistent visual language is more than just making sure everything matches. It's about creating a cohesive experience for your listeners that strengthens your brand and sets you apart from other podcasts.

Use templates for speed and consistency

Creating graphics for each podcast episode can seem like a mountain of work. But don't sweat it, there's a workaround - templates! They're not just time-savers, but also ensure consistency in your visuals. So, how can you use templates to speed up your graphic design process for podcast episodes?

  1. Choose a Design Tool: There are many user-friendly design tools available, like Canva or Adobe Spark, which come with a wide array of customizable templates. Pick one that suits your needs.
  2. Select Relevant Templates: Browse through the templates and choose those that align with your chosen visual language. Remember, the key here is consistency.
  3. Customize: Modify the chosen templates to fit your brand. Change the colors, fonts, and images to match your brand identity. This is where your visual language comes to life!
  4. Apply Across Platforms: Use your customized templates across all platforms where you promote your podcast, be it social media, your website, or email newsletters.

Templates are your secret weapon for maintaining consistency while saving time. But remember, templates are just a starting point. Don’t forget to infuse them with your unique brand identity!

Test and evolve your designs

Now that you've got your podcast graphics ready and rolling, is that it? Not quite. The world of design is dynamic and ever-changing, and to keep up, you need to test and evolve your designs. But how can you do this effectively for your podcast episodes?

  1. Gather Feedback: Encourage your listeners to share their thoughts about your visuals. Do they find them appealing? Do they align with what your podcast episodes are about? Their opinion matters.
  2. Monitor Engagement: Keep a close eye on how your audience interacts with your graphics. Are they liking and sharing your social media promo graphics? Is your podcast logo catching eyes? Use this data to assess what's working and what's not.
  3. Adjust: Based on the feedback and data, tweak your designs. Maybe your color scheme needs a refresh, or perhaps your fonts aren't legible enough. Remember, small changes can make a big difference.
  4. Evolve: Continually look for ways to improve your designs. Stay updated with the latest design trends and incorporate them where appropriate. Your podcast graphics should be a living, evolving entity.

Remember, the key to great graphic design for podcast episodes isn't just about creating—it's about evolving. So, stay receptive, keep experimenting, and let your designs grow with your podcast.

Design isn't a static field—it's a vibrant, ever-changing landscape that's influenced by culture, technology, and countless other factors. To ensure your podcast stands out and remains relevant, it's important to keep up with design trends. But how to use graphic design for a podcast episode while staying trendy? Let's break it down:

  1. Research : Regularly browse through design blogs, podcasts, and social media accounts that focus on graphic design. They often highlight the latest trends and provide plenty of inspiration.
  2. Experiment : Don't be afraid to try something new. If a certain style or element is trending, consider how it might fit with your podcast's brand identity. Remember, trends are not rules, they're just inspirations.
  3. Balance : While it's important to stay modern, don't lose sight of your podcast's identity. The trick is to balance the new with the old. Incorporate trends in a way that enhances your brand, not overshadows it.
  4. Keep It Fresh : Regularly update your podcast graphics to keep them current. This could be as simple as updating your color scheme or as involved as redesigning your logo. The goal is to keep your audience engaged and excited to see what's next.

Remember, staying on top of design trends isn't just about being fashionable—it's about staying relevant in a rapidly changing digital landscape. So, keep your eyes open, your mind flexible, and your designs fresh.

If you enjoyed learning about incorporating graphic design in your podcast episodes, you might also be interested in launching your own podcast. Check out Clara Escoms' workshop '3 Steps to Launch your Podcast in One Day.' This workshop will guide you through the process of starting your own podcast quickly and efficiently, so you can start showcasing your graphic design skills to a wider audience.