5 Practical Tips to Optimize Your Infographics for Pinterest

Contents

1. Optimize your infographic size for Pinterest
2. Use descriptive text and hashtags in your pins
3. Include your brand or website in your infographic
4. Create pinnable images within your blog posts
5. Pin to relevant Pinterest boards

When it comes to using Pinterest for marketing, infographics can be your secret weapon. They're eye-catching, shareable, and full of valuable information. But how do you make sure your infographics stand out in the sea of pins? How do you optimize infographics for Pinterest? Let's dive into five practical tips to make your infographics more pinnable, starting with getting the size just right.

Optimize Your Infographic Size for Pinterest

Getting your infographic size right is more than just a question of aesthetics—it's about making sure your infographic is easy to read and looks great on Pinterest's dynamic interface. Here's how to nail it:

The Magic Number

The optimal width for your infographic on Pinterest is around 735 pixels. No need to carry around a ruler, though—most graphic design tools let you set this measurement with just a few clicks. If you go wider than this, Pinterest will automatically resize your image, potentially making it harder to read. So, aim for 735 pixels to keep your infographic looking sharp.

Height Matters, But It's Flexible

When it comes to height, you've got more flexibility. Pinterest doesn't set a strict limit; instead, it scales the height based on your width. This means you can use as much vertical space as you need to present your information clearly. However, super long infographics might require a lot of scrolling, so aim to keep things reasonably compact for the best user experience.

Keep It Balanced

Balance is key in infographic design. This isn't just about making sure your infographic doesn't tip over—it's about using white space effectively to make your content easy to digest. Too much information crammed into a small space can be overwhelming, so don't be afraid to spread things out a bit. Using white space can help guide your viewer's eye and make your infographic more engaging.

So, there you have it—a simple guide on how to optimize your infographic size for Pinterest. By getting the size right, you're already a step ahead in making your infographics more pinnable. Stay tuned for more practical tips!

Use Descriptive Text and Hashtags in Your Pins

So, you've got the size of your infographics just right. But there's more to Pinterest optimization than pixels and proportions. Next up: making your pins easier to find with the right text and hashtags. Let's get down to the nitty-gritty.

Why Descriptive Text?

When you upload a pin, Pinterest asks you to add a description. This isn't just to fill up space—it's a key element of how Pinterest's search function works. By using relevant, descriptive text, you're helping Pinterest understand what your pin is about, which can help it appear in relevant searches. Think of it as your infographic's elevator pitch: in a few concise sentences, what's it about and why should someone click on it?

Hashtag Power

Just like on other social media platforms, hashtags on Pinterest help categorize content and make it discoverable. By adding relevant hashtags to your pin descriptions, you're essentially telling Pinterest: "Hey, my infographic fits into these categories." Keep in mind, though, that less is more—stick to a few relevant hashtags rather than a slew of tangentially related ones.

Keywords are King

Remember how we're trying to figure out how to optimize infographics for Pinterest? Keywords are a big part of the answer. By including keywords related to your infographic's content in your pin description, you're increasing the chances of appearing in relevant search results. Just remember to keep it natural—keyword stuffing can seem spammy and may turn off potential viewers.

With the right mix of descriptive text, hashtags, and keywords, your infographics can rise above the Pinterest noise and reach more people. It's all about being clear, concise, and strategic with your words. Ready to move onto the next tip? Let's go!

Include your Brand or Website in Your Infographic

Now that your infographics are Pinterest-friendly in terms of size and text, let's move to the next step: branding. In the context of optimizing infographics for Pinterest, including your brand or website in your infographic can be a game-changer. Let's dive into why this matters and how to do it right.

Why Brand Your Infographic?

First things first: why should you include your brand or website in your infographic? The answer is simple: it's a great way to increase brand recognition and drive traffic to your site. If someone stumbles upon your infographic and likes what they see, they'll know exactly where to go for more. It's like leaving a breadcrumb trail back to your website.

Where to Include Your Brand?

You might be wondering where exactly to include your brand or website in your infographic. While there's no one-size-fits-all answer, a common practice is to include it in the footer. This way, it doesn't distract from the main content but is still easily visible. Just make sure it's clear and easy to read, no matter how small the screen.

How to Incorporate Your Brand Aesthetics?

When it comes to branding your infographic, remember that it's not just about slapping your logo or website URL on it. It's also about aligning the design with your brand aesthetics. This means using your brand colors, fonts, and style. The goal is to create a cohesive look that echoes your brand identity and makes your content instantly recognizable.

By incorporating your brand or website into your infographics, you're not just optimizing them for Pinterest—you're also turning them into powerful marketing tools. It's a win-win situation. Now, are you ready to take your Pinterest game to the next level? Let's move on to the next tip!

Create Pinnable Images Within Your Blog Posts

Taking your Pinterest game up another notch, let's look at how to create pinnable images within your blog posts. This tactic is a surefire way to increase the chances of your infographics being shared, thereby driving more traffic to your website. So, how do we go about doing this?

What are Pinnable Images?

Let's get clear on what we mean by "pinnable images". Essentially, these are images that are designed to be easily shared—or "pinned"—on Pinterest. They are usually visually appealing, relevant to your content, and contain a clear call to action, making them irresistible for Pinterest users.

How to Create Pinnable Images?

The process of creating pinnable images is simple but effective. Start by choosing an image that reflects the content of your blog post. This could be an infographic, a photograph, or any other type of visual content. Next, add a catchy title or description, and don't forget to include a call to action such as "Pin this!" or "Share on Pinterest". Remember, the goal is to make it as easy as possible for your readers to share your content on Pinterest.

Where to Place Pinnable Images?

Once you've created your pinnable image, the next step is to decide where to place it within your blog post. A good rule of thumb is to place it near the top of the post, so it's one of the first things your readers see. However, it can also be effective to sprinkle several pinnable images throughout your post, particularly if it's a longer piece.

By incorporating pinnable images into your blog posts, you're encouraging your readers to share your content on Pinterest, thus broadening your reach and driving more traffic to your site. It's a simple yet powerful way to optimize your infographics for Pinterest. Next, let's explore how to target your pins to the most relevant audience.

Pin to Relevant Pinterest Boards

It's not enough to just create stunning infographics and pinnable images—you also need to ensure they're reaching the right audience. One way to do this is by pinning your content to relevant Pinterest boards. But what does that mean, and how can it help optimize your infographics for Pinterest?

What are Pinterest Boards?

Pinterest boards are basically collections of pins that revolve around a common theme. They help users organize their pins in a way that makes sense to them. For instance, a user interested in home decor might have separate boards for "Living Room Ideas", "Kitchen Designs", and "Bedroom Inspiration".

Why Pin to Relevant Boards?

Pinning to relevant boards increases the likelihood of your content being seen by people who are genuinely interested in the subject matter. This can translate into more engagement, higher click-through rates, and ultimately, more traffic to your website. So, it's not just about pinning—it's about pinning smart!

How to Pin to Relevant Boards?

When pinning your infographics, think about where they would fit best. If you have an infographic about healthy recipes, it would make sense to pin it to a board about health and fitness or cooking. But don't stop there—also consider pinning to group boards, which have multiple contributors and can significantly increase your reach.

By pinning your content to relevant Pinterest boards, you're making it easier for the right people to discover your infographics. It's like putting up a billboard in exactly the right neighborhood. In the next section, we'll talk about including your brand or website in your infographic to maximize recognition and drive traffic.

If you enjoyed our tips on optimizing infographics for Pinterest and want to expand your social media skills even further, check out 'Hacking the Instagram Algorithm' workshop by Hannah La Follette Ryan. This workshop will provide you with valuable insights and strategies to grow your reach and engagement on Instagram, another popular visual platform for creatives.