5 Strategies for Pinterest Business Growth
Written by  Daisie Team
Published on 5 min read


  1. Optimize your Pinterest business profile
  2. Create eye-catching pins
  3. Implement a consistent posting schedule
  4. Engage with other users
  5. Analyze and adjust your strategy

If you're running a business, chances are you've heard of Pinterest. But are you really making the most of it for your business growth? With the right strategies in place, Pinterest can be a game-changer. Through this post, we'll walk you through five easy-to-follow strategies that can help you harness the power of Pinterest. This is your very own Pinterest course for business growth.

Optimize your Pinterest business profile

The first step in your Pinterest journey starts with your profile. A well-optimized profile not only looks professional but also lays the foundation for your Pinterest business growth. Here's how you can do it:

Choose a relevant username and business name

Your Pinterest username and business name should clearly reflect your brand. Here's why:

  • Easy to find: A relevant name makes it easier for users to find your business on Pinterest.
  • Brand awareness: It helps in building your brand identity on the platform.

Remember, choosing a name that resonates with your business is a key step in this Pinterest course for business growth.

Write a clear and concise bio

After the username and business name, it's time to focus on your bio. Your bio is the first thing a user will read about your business. Make sure it:

  • Describes your business: Briefly explain what your business is all about.
  • Includes keywords: Adding relevant keywords can improve your visibility on Pinterest.

A well-written bio can spike the interest of the users and prompt them to explore your business further.

Use a professional profile picture

Lastly, don't forget the profile picture. A professional and clear profile picture can make a big difference. It not only gives your business a face but also builds trust with the users.

So, that's all about optimizing your Pinterest business profile. But remember, this is just the beginning. There's a lot more to explore in this Pinterest course for business. Stay tuned!

Create eye-catching pins

Now that you've optimized your business profile, it's time to dive into creating pins that make users stop scrolling and take notice. Let's discuss a few tricks to make your pins more engaging:

Design with your audience in mind

Your pins should resonate with your target audience. Think about their preferences when designing your pins. For example, if you're a travel agency, your pins might be pictures of exotic locations with a catchy tagline. Always ask yourself: would this pin make my audience want to learn more about my business?

Use high-quality images

High-quality images are a must for Pinterest. Grainy or blurred images won't cut it. Remember, Pinterest is a visual platform and your pins need to be visually appealing to stand out.

Include text overlay

Text overlay can be a powerful tool to grab users' attention. It can provide necessary context to your image. Keep it short and sweet, and make sure it's legible even on smaller screens.

So, that's your crash course on creating eye-catching pins. But remember, this Pinterest course for business growth doesn't stop here. There's still more to learn!

Implement a consistent posting schedule

Now that you've mastered creating eye-catching pins, it's time to talk about consistency. Regularly pinning content is a key element of a successful Pinterest course for business. Here's why:

Stay at the top of your audience's feed

Posting regularly keeps your content at the top of your followers' feeds. The more often you post, the more likely your pins are to be seen. This could lead to increased traffic to your website, blog, or online shop.

Boost your presence on Pinterest

Consistency not only helps you stay relevant to your followers, but it also signals to Pinterest that you're an active user. This could potentially boost your overall presence on the platform, helping you reach more users.

Establishing a Posting Routine

So how often should you be posting? While there's no one-size-fits-all answer, a good starting point might be to aim for a few pins per day. Remember, the key word here is consistency. It's better to post a few pins regularly than to post a whole bunch of pins at once and then disappear for a week.

And there you have it — your next lesson in this Pinterest course for business growth. Remember, consistency is key. So start scheduling those pins today!

Engage with other users

With your consistent posting schedule in place, let's discuss another important growth strategy: engaging with other users. Pinterest, after all, is a community. The more you interact with that community, the more you'll get out of your Pinterest course for business. Let's break this down into bite-sized pieces.

Follow Relevant Users

Following other users is a simple yet effective way to get noticed. Start by following users who share similar interests or are in the same business field as you. This way, your feed will be filled with relevant content and potential ideas for your own pins. Plus, they might just follow you back!

Comment on Pins

Don't be a silent scroller. If you see a pin that you like or find interesting, leave a comment. A thoughtful comment can spark a conversation and can lead to a deeper connection with other users. Plus, your name and profile will be seen by more people.

Repining and Liking

Lastly, don't forget to show some love to other pins by repining and liking them. This not only helps to fill your own boards with great content, but it also lets other users know that you appreciate their content. It's a win-win!

Remember, engagement goes both ways. As you follow, comment, and like other users' pins, they'll be more likely to check out your profile and engage with your content. And that's the power of community engagement in a nutshell.

Analyze and adjust your strategy

Generating engagement and creating eye-catching pins is important, but it's also crucial to make sure these efforts are paying off. This is where analysis and adjustment come into play. In the Pinterest course for business, it's always advised to regularly evaluate your performance to ensure you're on the right path. Let's dive into this a bit more.

Use Pinterest Analytics

Pinterest provides its own analytics tool which can be a goldmine of information. It allows you to view your profile's performance, track the popularity of your pins, and even see what people save from your website. By understanding these metrics, you can identify what's working and where there's room for improvement.

Experiment with Different Strategies

No two businesses are the same, and what works for one might not work for another. Don't be afraid to experiment with different pin designs, posting times, or types of content. Keep track of any changes in engagement or followers to identify what your audience responds to best.

Pinterest, like all social media platforms, is constantly evolving. Stay updated with the latest trends and features. Adapting to these changes can help keep your strategy fresh and relevant. Remember, stagnation is the enemy of growth.

Finally, remember that growth on Pinterest, like any other platform, takes time. There's no magic formula to instant success. But by consistently optimizing your profile, creating engaging content, and analyzing your performance, you can set your business up for long-term growth. So, keep at it, and don't forget to enjoy the journey.

If you're looking to grow your Pinterest business and want even more strategies, don't miss Natalie's workshop, 'The Art of Running a Creative Business.' This workshop not only covers Pinterest growth tactics but also provides valuable insights on how to effectively run and manage a creative business. Expand your knowledge and skills with this comprehensive workshop.