5 Tips for a Top-Notch Freelance Portfolio Site
Written by  Daisie Team
Published on 6 min read


If you're in the process of building a freelance portfolio website, you've come to the right place. We'll guide you through the process with five simple, easy-to-follow tips. We'll start with an essential part: showcasing your best work. So, grab a cup of tea, get comfy, and let's dive in.

Showcase Your Best Work

When you're building a freelance portfolio website, the spotlight should be on your work. It's like a virtual gallery, and you're the artist. Let's explore how to make your work shine.

Choose Quality Over Quantity

It might be tempting to include all the work you've ever done on your portfolio. However, it's a smarter move to showcase a few outstanding pieces instead. Handpick the work that you're proud of, that reflects your skills and style. This way, potential clients get a taste of your best without getting lost in a maze of projects.

Present Each Piece With a Story

Don't just upload a picture or a file and be done with it. Each piece of work in your portfolio should tell a story. What was the project about? How did you approach it? What challenges did you face and how did you overcome them? What was the outcome? Narrating the story behind the work gives it depth and helps clients understand your process.

Include a Variety of Work

You're multi-talented, and your portfolio should reflect that. When building a freelance portfolio website, include a variety of projects that showcase your skills. For instance, if you're a graphic designer, show logos, posters, websites, and illustrations. This way, clients can see the range of your abilities.

Use High-Quality Images

Remember, this is your online showroom. Low-quality, pixelated images won't do justice to your work. Ensure you use high-resolution images. If your work is physical, like a painting or a sculpture, take well-lit, professional-looking photos. Details matter, so make sure your images are clear, sharp, and appealing.

Building a freelance portfolio website is not an overnight task, but with careful planning and a little creativity, you can create a showcase that truly reflects your work and talents. After all, your portfolio is the first impression potential clients get of you—make it count!

Tailor the Portfolio to Your Target Audience

Now that we've covered showcasing your work, let's move on to the next step in building a freelance portfolio website: tailoring it to your target audience. This is like dressing up for an interview—you want to make sure you're wearing what the interviewer expects to see.

Identify Your Ideal Client

First things first, you need to know who you're trying to impress. Is it a tech start-up, a fashion brand, or a local bakery? Once you've identified your ideal client, you can tailor your portfolio to appeal to them specifically.

Showcase Relevant Work

Remember the saying, "show, don't tell"? It applies here too. Ensure your portfolio showcases projects that are relevant to your target audience. For example, if you're targeting tech companies, include projects like website designs, app development, or digital marketing campaigns you've worked on.

Speak Their Language

Every industry has its jargon. Using language that your target audience understands and relates to can make a big difference in how they perceive you. If you're targeting fashion brands, for example, words like "trendsetting", "contemporary design", and "brand aesthetic" might resonate well.

Highlight Solutions You Can Provide

Ultimately, clients are looking for solutions to their problems. Make sure your portfolio demonstrates how you can provide those solutions. Highlight the challenges you've faced in past projects and how you've overcome them. This will show potential clients that you're not just a freelancer, but a problem solver.

Building a freelance portfolio website that's tailored to your target audience can make a big difference in attracting the right clients. It's like a key designed to fit a particular lock—when you find the right fit, doors will open.

Add Testimonials and Reviews

Alright, let's switch gears and discuss the cherry on top of building a freelance portfolio website—adding testimonials and reviews. These are like the five-star ratings on a product you're considering buying; they can significantly sway a potential client's decision to hire you.

Why Are Testimonials and Reviews Important?

Put simply, testimonials and reviews are social proof. They show that other people have trusted you with their projects and were happy with the results. This can be a powerful motivator for potential clients to do the same.

How to Collect Testimonials and Reviews

So, how do you get these golden nuggets of social proof? Start by asking your past clients if they'd be willing to provide a testimonial about their experience working with you. Most will be more than happy to help, especially if they were pleased with your work.

Presenting Testimonials and Reviews

Once you have some testimonials and reviews, it's time to add them to your portfolio. There's no one-size-fits-all approach here, but a good place to start is by featuring a few on your homepage. You could also dedicate an entire page to them if you have enough.

What If I'm Just Starting Out?

If you're just starting your freelance journey and don't have any testimonials or reviews yet, don't sweat it. Consider doing a few projects for free or at a reduced rate in exchange for a testimonial. This can be a great way to build up your portfolio and get those crucial first reviews.

Like sunflowers in a field, testimonials and reviews stand out in your portfolio and draw the eye of potential clients. So don't underestimate their power when building a freelance portfolio website!

Provide Contact Information Clearly

Moving forward, let's chat about a crucial piece of your portfolio - your contact information. It's like a beacon guiding potential clients to reach out to you after they've admired your work.

The Importance of Clear Contact Information

Imagine this: a potential client loves your work and wants to hire you, but they can't find your contact information. Frustrating, right? That's why it's vital to have your contact information readily available and easy to find. No one should need to play detective to figure out how to get in touch with you.

Best Places to Display Contact Information

A common practice when building a freelance portfolio website is to include your contact information in the site's header or footer, so it's visible on every page. But, don't stop there! Consider also having a dedicated "Contact" page with all your details and possibly a contact form for convenience.

What to Include in Your Contact Information

When it comes to what information to provide, think about how you prefer clients to reach you. Include your professional email address, phone number if applicable, and links to your professional social media profiles. And remember, check and double-check for any typos—accuracy is key!

A Word on Privacy

While it's essential to be reachable, it's equally important to consider your privacy. Only share what you're comfortable with, and consider using a business email or a phone forwarding service if you're not keen on sharing your personal details.

Clearly displaying your contact information is like leaving the door open—inviting potential clients to step in. So, make sure it's hard to miss during your freelance portfolio website building journey!

Keep the Portfolio Updated

Great work so far! Now that you've got your portfolio up and running, it's important to remember it's not a "set it and forget it" kind of deal. Regular updates are key to keeping your portfolio fresh and relevant. Let's dive into why this matters and how to do it effectively.

Why Updating is Important

Think about your portfolio like a garden. If you neglect it, it can get overgrown and outdated. This is the last impression you want to give to potential clients. By regularly updating your portfolio, you're showing that you're active, engaged, and continually honing your craft.

What to Update

When updating, consider adding new projects that reflect your latest and greatest work. Remove older projects that no longer represent your current skill level. Also, updating your profile picture, bio, and contact information can keep things fresh and accurate.

When to Update

The timing of updates will depend on your work schedule and output. A good rule of thumb is to revise your portfolio every 3-6 months, or after completing a significant project. This way, your portfolio will always represent the best of what you can offer.

How to Update

Finally, when updating, ensure the changes align with your portfolio's overall style and theme. Maintain a consistent design and tone throughout. And don't forget to proofread! There's nothing more off-putting than typos or broken links.

Just like a painter regularly adding new works to their gallery, your freelance portfolio website should be a dynamic showcase of your evolving skills and experiences. So, as you continue building a freelance portfolio website, remember to keep it updated and fresh!

If you're looking to create an outstanding freelance portfolio site, don't miss Jasmine MacPhee's workshop, 'The Ultimate Role-Getting Portfolio Layout'. This comprehensive workshop will teach you how to design and organize your portfolio to showcase your skills and land those dream projects. Start building your top-notch portfolio today!