5 Tips for Entrepreneurs to Boost Graphic Design Skills

Published on 31 July 2023 6 min read

Learn from the Greats
Practice with Online Tutorials
Use Design Software
Experiment with Colors and Fonts
Collect Feedback and Improve

Graphic design is a powerful tool for entrepreneurs. It can turn a dry business presentation into a vibrant visual story, make your website more engaging, and even help your social media posts stand out in a crowded feed. But how to improve graphic design for entrepreneurship? Whether you're launching a startup or looking to infuse some creativity into your existing business, here are five practical ways to boost your graphic design skills.

Learn from the Greats

One of the most effective ways to improve your graphic design skills is to study the work of successful designers. By understanding their techniques and approaches, you can get a sense of what works and what doesn't, and apply these insights to your own designs.

Study the Masters

There's a reason why names like Paul Rand, Milton Glaser, and Paula Scher are revered in the design world. They've created iconic logos and visuals that have stood the test of time. Here's how to learn from them:

Understand their philosophy: Read about their design philosophy and approach. This can give you a fresh perspective on how to approach your own designs.
Dissect their work: Look closely at their designs. Notice their use of color, typography, and composition. Try to understand why they made certain design decisions.

Follow Contemporary Designers

While it's important to learn from the masters, it's also key to stay updated with the latest trends. Here's how you can do that:

Join design communities: Websites like Dribbble and Behance showcase work from talented designers around the world. Observing their work can help you understand current trends and get inspired.
Follow designers on social media: Many designers share their work and process on platforms like Instagram and Twitter. Following them can give you a daily dose of inspiration and insight into how they work.

Remember, the goal isn't to copy these designers, but rather to learn from them. By studying their work, you can gain valuable insights that can help you improve your own graphic design skills for your entrepreneurial journey.

Practice with Online Tutorials

While learning from others is important, there's no substitute for hands-on practice. There are many online resources where you can learn and practice graphic design, regardless of your current skill level.

Engage with Video Tutorials

Video tutorials are a great way to learn because they often provide step-by-step instructions and visual demonstrations. Platforms like YouTube have thousands of tutorials on a variety of design topics. Here's how to make the most of them:

Start with basics: If you're a beginner, start with tutorials that cover basic principles of design like alignment, balance, and contrast.
Move to advanced topics: Once you're comfortable with the basics, you can move on to more advanced topics like creating complex layouts or mastering specific design software.

Try Online Courses

Online courses are another excellent resource for improving your design skills. Websites like Coursera and Udemy offer comprehensive courses that go beyond individual skills and teach you how to think like a designer. Here's what you need to do:

Pick a course that suits your level: Most course platforms categorize their offerings by skill level. So, whether you're a beginner or an intermediate designer, you'll find something that fits your needs.
Practice what you learn: These courses often include practical assignments. Make sure you do these assignments—it's through practice that you'll really cement your learning.

Remember, improving your graphic design skills for entrepreneurship isn't just about learning new techniques—it's about applying these techniques to create designs that help your business stand out. So, as you learn, think about how you can apply your new skills to your business.

Use Design Software

One cannot discuss improving graphic design skills for entrepreneurship without touching on design software. This digital era has brought forth numerous software tools that can help you actualize your creativity and ideas, turning them into engaging visuals.

Master Industry-Standard Software

Being proficient in industry-standard software like Adobe Photoshop, Illustrator, or InDesign can significantly boost your graphic design prowess. Here's how to go about it:

Learn the basics: Start by familiarizing yourself with the user interface and basic tools of the software.
Gradually explore advanced features: Once you've mastered the basics, start experimenting with more advanced tools and features. This will allow you to create more intricate and detailed designs.

Explore Online Design Tools

If industry-standard software feels a bit intimidating, start with user-friendly online design tools like Canva or Snappa. They offer a variety of templates and design elements that can help you create professional-looking designs. Here's your game plan:

Choose a tool that fits your needs: Each online design tool has its own strengths and weaknesses. Choose one that aligns with your design needs and goals.
Experiment with templates: These tools offer a plethora of templates. Use these as a starting point and customize them to fit your brand's aesthetic.

In the end, the choice of software should align with your design goals and the needs of your entrepreneurial venture. Remember, the goal is not to master every tool out there, but to become proficient with the tools that help you turn your business ideas into compelling visuals.

Experiment with Colors and Fonts

Another key aspect of improving graphic design for entrepreneurship is the strategic use of colors and fonts. These two elements play a significant role in defining your brand's image and communicating your message effectively.

Experimenting with Colors

Colors can invoke specific emotions and associations. Choosing the right color palette can make your design pop and resonate with your target audience. Consider these steps:

Understand color psychology: Different colors evoke different emotions. For example, red often signifies energy and urgency, while blue can impart a sense of trust and stability.
Choose a color scheme: Once you understand color psychology, you can choose a color scheme that aligns with your brand's message and target audience.
Consistency is key: Consistency in color usage strengthens your brand identity. Make sure to use the same color palette across all your designs.

Playing with Fonts

Just like colors, fonts also have a psychological impact. The right font can enhance the readability of your design and make your message more impactful. Here's how to play around with fonts:

Know your fonts: Fonts can be broadly categorized into Serif, Sans Serif, Script, and Display. Each type has its own personality and appropriate use case.
Match the mood: Choose a font that matches the mood of your message. For example, a Script font might be suitable for a wedding invitation, but not for a corporate report.
Contrast is your friend: Using contrasting fonts can make your design more dynamic and interesting. However, don't go overboard and stick to a maximum of two to three fonts in a single design.

By understanding and experimenting with colors and fonts, you can create designs that not only look good but also communicate your brand's message effectively.

Collect Feedback and Improve

Learning how to improve graphic design for entrepreneurship is not a one-and-done process. It's an ongoing journey that involves continuous improvement. And one of the best ways to improve is by collecting feedback on your designs and using that input to refine your skills.

Gather Feedback

Feedback can provide valuable insights into how your designs are perceived by others. Here are some tips to effectively gather feedback:

Find your critics: Seek out people who can give you constructive criticism. This could be fellow entrepreneurs, design professionals, or even your target audience.
Ask specific questions: Instead of asking if they like your design, ask more detailed questions. For example, "Does the color scheme match the brand's identity?" or "Is the font readable and appropriate for the message?"
Be open-minded: Accepting criticism can be tough, but remember, it's not personal. Use it as a tool to improve your designs.

Implement and Improve

Once you've gathered feedback, it's time to put it into action. Here's how:

Identify common themes: If multiple people mention the same issue, it's likely something that needs to be addressed.
Make adjustments: Based on the feedback, refine your designs. This may involve tweaking colors, changing fonts, or even starting from scratch. That's okay! It's part of the learning process.
Keep learning: As you implement feedback and improve your designs, continue to learn new techniques and trends in graphic design. This will keep your skills fresh and relevant.

Remember, graphic design is a craft that requires practice and patience. As you continue to gather feedback and make improvements, you'll see a positive impact on your designs and ultimately, your entrepreneurial venture.

If you enjoyed our blog post on boosting your graphic design skills as an entrepreneur, you'll love the workshop 'Entrepreneurial Tips For Creatives' by Jenny Shlemon. This workshop offers valuable advice and insights specifically tailored for creative entrepreneurs, helping you sharpen both your artistic and business skills. Don't miss this opportunity to learn from a seasoned professional and take your creative business to the next level.