5 Tips for Showcasing Fashion Collections via Video
Written by  Daisie Team
Published on 7 min read


  1. Create a concept for the video
  2. Select the right models
  3. Choose the perfect location
  4. Pay attention to lighting and sound
  5. Edit the video professionally

Imagine you've crafted a stellar fashion collection, and now you're ready to show it off to the world. But how do you best capture and convey the unique style and essence of your collection? Enter videography - a powerful tool that allows you to create a dynamic and visually engaging showcase for your fashion collection. If you're wondering how to use videography for a fashion collection, you've come to the right place. We'll walk you through 5 key steps to create a captivating video that makes your collection shine.

Create a concept for the video

First things first, you need a concept. This is the backbone of your video, the storyline that guides everything from the models' movements to the location and lighting. It's like the plot of a book, but for your fashion video.

Find your fashion collection's unique story

Every collection has a story to tell. Is it inspired by the vibrant colors and textures of a tropical rainforest? Or maybe it's a nod to the sleek and sophisticated style of the 1920s? Identify what makes your collection unique and build your video concept around that.

Create a mood board

Once you have a story, it's time to visualize it. A mood board is a great way to gather inspiration and define the look and feel of your video. You can include anything that sparks your imagination: photos, color palettes, fabric swatches, even song lyrics or quotes. Remember, this is not a rigid blueprint, but a creative guide.

Develop a storyboard

Now that you have visual inspiration, it's time to map out your video. A storyboard is a sequence of drawings that represents the shots planned for your video. It's like a comic strip of your fashion collection video. This helps you plan out each scene, ensuring you capture all the key moments and details of your collection.

Choose a video style

Finally, what video style best suits your collection? Maybe it's a fast-paced, energetic montage, or perhaps a slow, dreamy sequence that allows viewers to savor every detail. The style should match the mood of your collection and concept. Remember, this video is all about showcasing your collection in its best light.

Creating a concept for your video is the first step to learning how to use videography for a fashion collection. It sets the tone and direction for everything else. So take your time, let your creativity flow, and craft a concept that truly represents your unique fashion collection.

Select the right models

Selecting the right models for your fashion video is like casting actors for a movie. They play a crucial role in bringing your collection to life and conveying your concept. But how do you find the right ones? Let's dive in.

Consider the look that fits your collection

Think about the look that would best represent your collection. Are you showcasing vibrant streetwear or elegant evening gowns? Your models should embody the style and spirit of your collection. Remember, they are the ones who will be wearing your designs on camera, so their look should complement, not distract from, your pieces.

Think about diversity

Fashion is universal, and so should be your models. Consider including models of different shapes, sizes, and ethnicities. This not only reflects the diversity of your potential customers but also adds richness and depth to your video. After all, fashion is for everyone, right?

Look for personality and movement

Modeling for a video is different from modeling for a photoshoot. It's not just about striking a pose; it's about movement and personality. Look for models who can express themselves and interact with the camera, who can walk, twirl, or even dance. Their energy and charisma can add a whole new dimension to your video.

By selecting the right models, you can create a fashion video that resonates with your audience and showcases your collection in its best light. So take your time, hold auditions, and choose models who can truly embody your collection and your brand. This is how you use videography for a fashion collection in a way that’s both effective and engaging.

Choose the perfect location

Your fashion collection is ready, your models are selected, now it's time to pick the location for your video shoot. The location sets the mood and adds context to your collection. But, how to choose the right one? Let's see.

Match the location with your collection's theme

The first thing to consider is your collection's theme. If it's beachwear, a sandy beach or a trendy poolside would work great. For urban streetwear, an edgy cityscape or a graffitied alleyway can be perfect. The key is to ensure the location acts as an extension of your collection, highlighting its features instead of overshadowing them.

Consider the practical aspects

While the aesthetic of the location is important, do not overlook practical aspects. Think about lighting, space for equipment, and accessibility. Is there enough natural light? Can you bring in additional lighting if needed? Is there enough room for your crew and equipment? Can the models change outfits comfortably? Keep these things in mind when choosing your location.

Take permissions and permits into account

Lastly, remember that some locations may require shooting permits. Make sure to check this in advance to avoid any last minute issues. After all, the last thing you want on your shoot day is to be told you can't film there!

Choosing the perfect location for your video shoot is a critical step in showcasing your fashion collection. It sets the stage for your video, adds depth to your collection, and helps you tell your story effectively. Now that's how to use videography for a fashion collection in a way that truly stands out!

Pay attention to lighting and sound

Once you've selected your perfect location, it's time to focus on two key elements that can make or break your fashion video: lighting and sound. These may seem like technical aspects best left to the professionals, but understanding their importance can help you make the best decisions for your fashion collection video.

Why is lighting so important in videos?

Lighting sets the mood and tone of your video. It can emphasize the textures and colors of your clothes, showcase your models in the best light, and draw the viewer’s eye to the details you want to highlight. So, how can you ensure the lighting is just right? Consider these tips:

  • Use natural light: Natural light can give your video a fresh, authentic feel. Try to schedule your shoot for early morning or late afternoon when the light is most flattering.
  • Consider the shadows: Shadows can add depth and drama to your video. However, they can also obscure details. Be aware of where shadows fall and adjust as necessary.
  • Invest in good quality artificial lights: Sometimes, natural light may not be enough. This is where artificial lights come in. They can help you control the intensity and direction of the light, ensuring your collection looks its best.

Don't forget the sound

While it's easy to get wrapped up in the visuals, don't forget about the sound. The right soundtrack can elevate your video from good to great, setting the pace and evoking the desired emotions. When selecting music, consider the mood you want to set: is it upbeat and energetic or calm and sophisticated? The sound should complement your collection, not distract from it.

By paying attention to lighting and sound, you're well on your way to mastering how to use videography for a fashion collection. Remember, it's all about creating a balance between visuals and audio to create a compelling, well-rounded video that showcases your fashion collection in the best possible light (pun intended!).

Edit the video professionally

After filming, you're left with raw footage that needs to be transformed into a polished final product. This is where professional video editing comes into play. The edit is where you truly bring your concept to life and show off your fashion collection in all its glory.

Why is editing important for a fashion video?

Editing is the process of selecting, arranging, and refining your footage to tell a compelling story. In the context of a fashion collection, this could mean highlighting key pieces, showcasing the collection's versatility, or conveying a particular brand message. A well-edited video can captivate viewers, hold their attention, and leave a lasting impression.

Steps to edit your fashion video

Here's a quick and simple guide to help you understand the process:

  1. Review your footage: Start by watching all your footage. Take note of the clips you love and those that best showcase your collection.
  2. Choose an editing software: There are many video editing tools available, each with its own features and benefits. Some popular choices include Adobe Premiere Pro, Final Cut Pro, and even free options like iMovie or Windows Movie Maker for beginners.
  3. Start cutting: Begin by cutting and arranging your clips. Remember, less is often more. Keep your video concise and engaging.
  4. Add music and sound effects: Choose a soundtrack that matches the mood and pace of your video. You can also add sound effects for added drama or emphasis.
  5. Color grade: This is the process of adjusting the colors in your video to enhance the visual quality and create a certain mood or style. It can make your fashion collection pop!

By editing your video professionally, you strengthen the narrative of your fashion collection, making it more engaging for viewers. It's a key step in learning how to use videography for a fashion collection, allowing you to present your work in a polished, cohesive, and compelling manner.

If you're looking to take your fashion collection showcasing skills to the next level, don't miss the workshop 'Starting Out In Fashion Photography' by Tiffany Mumford. This workshop will not only help you understand the basics of fashion photography but also provide you with valuable tips on how to create stunning visuals to showcase your fashion collections via video. Dive in and elevate your fashion presentation game!