5 Tips for Using Painting in Social Media Posts

Published on 31 July 2023 6 min read

Create eye-catching thumbnails
Use colors to convey emotions
Add text to your paintings
Show process of your painting
Paintings should align with your brand

Do you ever wonder how to use painting for a social media post? You're not alone. Many artists grapple with how to effectively showcase their artistry on social media platforms. This blog, titled "5 Tips for Using Painting in Social Media Posts," aims to equip you with some practical strategies. It's time to turn your social media posts into a captivating art gallery!

Create eye-catching thumbnails

Let's start with the first impression: thumbnails. Think of them as the storefront of your social media post. A dull and uninteresting thumbnail is like a shop with its shutters down. On the other hand, an eye-catching thumbnail is like a brightly lit store with a display that invites people in to explore more. So, how do you use your painting to create such a thumbnail?

Understand the platform's thumbnail dimensions

First things first, you need to understand the dimensions of thumbnails specific to each platform. For instance, Instagram prefers square thumbnails while YouTube goes for a wider format. Knowing this can help you tailor your painting to fit these dimensions without losing any important details. You don't want your masterpiece cropped out, do you?

Use the 'Rule of Thirds'

Next, apply the classic 'Rule of Thirds' to your painting. This principle suggests that an image should be divided into nine equal parts, and the focal points should be placed along these lines or their intersections. This technique helps to balance your painting and makes it more visually appealing. Trust us, your followers will thank you!

Use bold colors and clear shapes

Lastly, remember to use bold colors and clear shapes in your painting. Vibrant colors can grab attention, while clear shapes make it easier for viewers to understand what they're looking at. Imagine you're painting a beautiful sunset. Would it attract more attention if it's a smudge of orange and purple or a clear silhouette of a tree against a fiery sky? We think you know the answer.

So there you have it. These are some practical ways on how to use painting for a social media post that catches the eye. Remember, an engaging thumbnail is like a welcome mat—it invites people in. So give it the thought and attention it deserves!

Use colors to convey emotions

Now that we've covered how to draw people in with eye-catching thumbnails, let's dive into another important aspect of how to use painting for a social media post: using colors to convey emotions. Colors can carry powerful messages and emotions, and understanding this can help you create paintings that resonate with your audience on a deeper level.

Understand color psychology

First off, it's important to understand the basics of color psychology. Different colors evoke different feelings. For example, blue is often associated with calm and stability, while red can signify passion or urgency. Using the right colors in your painting can help convey the mood or message you want to share. So next time you're picking up your brush, think about the feelings you want to stir in your viewers.

Create a color palette

Once you understand the emotions associated with different colors, it's time to create a color palette for your painting. This can help ensure that the colors in your painting work together harmoniously to convey the desired emotions. For example, if you want to depict a tranquil and serene scene, you might opt for a palette of cool blues and greens.

Experiment with color combinations

Don't be afraid to experiment with different color combinations in your paintings. Sometimes, unexpected color combinations can create a unique and striking effect. For instance, combining complementary colors like blue and orange can create a vibrant and energetic painting. So go ahead and play around with different color schemes. You might be surprised at the results!

Using colors to convey emotions in your paintings can add a new layer of depth to your social media posts. So go ahead and explore the world of colors. After all, as Pablo Picasso once said, "Colors, like features, follow the changes of the emotions."

Add text to your paintings

Let's move on to another technique for how to use painting for a social media post: Adding text to your paintings. Combining words and visuals can create a powerful impact and make your posts even more engaging.

Choose meaningful words or phrases

When it comes to adding text, the first step is to choose words or phrases that are meaningful and align with the theme of your painting. This could be a quote that inspires you, a message you want to convey, or even a single word that encapsulates the mood of the painting. Remember, the text should enhance the painting, not distract from it.

Select a suitable font

Once you have your text, you'll need to choose a font that complements your painting. The font you choose can set the tone for your post. A simple, clean font might be perfect for a minimalist painting, while a more decorative font could work well with a detailed, elaborate piece. And remember, legibility is key. You want your audience to be able to read the text easily.

Consider placement and size

Lastly, consider the placement and size of your text. Where you place the text can influence how viewers interact with your painting. You might choose to make the text a central part of the painting or use it as a subtle addition to the background. Similarly, the size of the text will determine how much attention it draws. Large text will stand out, while smaller text will be more subtle.

Adding text to your paintings is a creative way to add an extra layer of meaning and interest to your social media posts. So don't be afraid to play around with words — they might just be the perfect addition to your next painting!

Show process of your painting

Have you ever considered showing the creation process of your painting as part of your social media content? It's a great way to engage with your audience and provide a sneak peek into the effort and creativity that goes into your work. Let's explore how to use this approach in your social media posts.

One way to show the process of your painting is by sharing progress shots. You can post photos or videos at various stages of your painting— from the initial sketch to the final brushstroke. This not only provides a fascinating glimpse into your creative process but also builds anticipation for the completed piece.

Post time-lapse videos

Another exciting method you can use is posting time-lapse videos. Time-lapse videos can condense hours of painting into just a few minutes, showing the evolution of your artwork in a dynamic and engaging way. Plus, these videos are highly shareable, which can help to extend your reach on social media.

Tell a story

The process of creating a painting often involves a story. Maybe you're painting a scene from a favorite memory, or perhaps the painting evolved in a way you didn't initially envision. Sharing these stories can create a deeper connection between you, your artwork, and your audience. It adds a personal touch that makes your social media posts even more compelling.

Remember, showing the process of your painting isn't just about revealing how you create your art — it's about inviting your audience on the journey with you. So, why not give it a try in your next social media post?

Paintings should align with your brand

Let's talk about the importance of brand alignment. Your paintings aren't just beautiful pieces of art; they're also a representation of your personal or business brand. Therefore, it's important to ensure that your paintings align with your brand image and message. Here's how to make it happen.

Consistency is key

First, strive for consistency. This means that the style, theme, and color palette of your paintings should all consistently reflect your brand. Whether you're known for vibrant landscapes, minimalist abstracts, or detailed portraits, your audience should know what to expect from your art. This helps to build recognition and trust.

Understand your audience

Next, it's important to understand your audience. Who are they? What do they resonate with? By understanding your audience, you can create paintings that not only align with your brand but also appeal to the people you're trying to reach.

Use your voice

Lastly, use your unique voice in your posts. Your captions, comments, and interactions on social media should reflect the tone and personality of your brand. If your brand is playful and quirky, let that show in your words. If it's more serious and introspective, your language should reflect that.

In conclusion, aligning your paintings with your brand is not just about aesthetics—it's about creating a strong and consistent brand identity that resonates with your audience. This way, when you post a painting on social media, it's not just a painting—it's a piece of your brand.

If you enjoyed our blog post on using painting in social media posts and want to learn more about leveraging social media as a freelance artist, check out the workshop 'Utilising Social Media As A Freelance Artist' by Voodoo Salad. In this workshop, you'll discover valuable tips and strategies to effectively showcase your art and grow your online presence.