AI in Digital Design: Pros, Cons & Guide
Written by  Daisie Team
Published on 6 min read


  1. What is AI in digital design?
  2. How does AI work in digital design?
  3. Pros of using AI in digital design
  4. Cons of using AI in digital design
  5. Guide to implementing AI in digital design

Artificial Intelligence (AI) is changing the way we approach almost everything, including digital design. It's like a new buddy who's here to assist you, making your tasks smoother and smarter. But as with any good sidekick, there are pros and cons of AI in digital design. In this blog, we'll explore them along with a guide to implementing AI in your digital design process. So, buckle up and let's navigate this together!

What is AI in digital design?

At its core, AI in digital design is a game-changer. It's like a superhero who's got your back when you're up against tight deadlines, complex designs, and the constant need for innovation. But before we dive into the nitty-gritty, let's get some basics straight.

Understanding AI

Artificial Intelligence, or AI, is a tech buzzword we often hear tossed around. But what does it really mean? AI is a field of computer science that aims to create machines that mimic human intelligence—think tasks like learning, problem-solving, and decision-making. So, when we talk about AI in digital design, we are referring to using this technology to assist, enhance, and even automate aspects of the design process.

The Role of AI in Digital Design

AI in digital design is like your friendly neighborhood Spiderman, always ready to lend a hand. It can help you:

  • Automate repetitive tasks: AI can handle tasks like resizing images or creating base templates, freeing up your time for more creative work.
  • Generate design variants: With AI, you can create multiple design variations in no time—no need for late-night coffee runs.
  • Predict trends: AI can analyze past designs and industry trends to give you a heads up on what's likely to be hot in the future.

That's a brief overview of AI in digital design. But as with every superhero, AI comes with its own set of pros and cons. So, stay tuned as we dissect the pros and cons of AI in digital design in the upcoming sections.

How does AI work in digital design?

Now that we're all on the same page with what AI in digital design is, let's delve into how it actually works. It's not magic, it's technology!

AI and Machine Learning

AI works in digital design largely through a subset called Machine Learning (ML). Here's a simple way to understand it: Imagine AI is a youngster trying to learn how to ride a bike. At first, it stumbles and falls. But with each fall, it gets better. That's how Machine Learning operates. It learns from data, improves, and eventually becomes proficient at the task at hand. In the context of digital design, this could mean understanding user behavior, predicting design trends, or even creating basic design layouts.

Neural Networks

Let's dig a bit deeper. Ever heard of Neural Networks? These are computational models inspired by the human brain. They're the toolsets that AI uses to get the job done in digital design. They can recognize patterns, interpret data, and 'learn' to perform tasks more efficiently over time. For instance, they can help in creating personalized user interfaces or adaptive layouts.

Generative Design

Another intriguing way AI works in digital design is through Generative Design. Imagine you're trying to create a logo, and you can't settle on one design. Enter Generative Design. You feed your AI tool some parameters—like color scheme, style, and typography. The AI then generates a multitude of design options for you to choose from. It's like having your own personal brainstorming buddy!

Understanding how AI works in digital design is a crucial step in appreciating the pros and cons of AI in digital design, which we'll dive into next. So, keep reading!

Pros of using AI in digital design

So, we've explored the what and the how. Now, let's dive into the why. More specifically, why should you consider using AI in digital design? Here are some of the benefits:


One of the main advantages of using AI in digital design is efficiency. Remember the Generative Design we talked about earlier? This can save you countless hours of brainstorming and sketching. Plus, AI tools can handle repetitive tasks, leaving you free to focus on the more creative aspects of your project.


Let's face it, even the best of us make mistakes. But with AI, you can significantly reduce the margin of error. These tools can analyze vast amounts of data and make accurate predictions. So, whether you're trying to predict the next big design trend or tailor a user interface to a specific demographic, AI can help you make more precise decisions.


Personalization is a big deal in today's digital world. And AI is excellent at it. By analyzing user behavior and preferences, AI tools can create highly personalized user experiences. This can increase user engagement and ultimately, conversions.

These are just a few of the pros of using AI in digital design. But as with any tool, there are some downsides as well, which we'll discuss in the next section. Spoiler alert: It's not all roses, but don't let that deter you.

Cons of using AI in digital design

As we hinted earlier, AI in digital design is not without its drawbacks. Let's go through some of them so you can make an informed decision:


AI is a complex beast. It's not like picking up a new design software where you can learn the ropes in a couple of weeks. Understanding AI and how to use it effectively in your design process can be a steep learning curve. Don't let that scare you though, all great things take time, right?


AI is smart, but it's not perfect. It's only as good as the data it's trained on. If that data is flawed, the AI's output will be flawed too. It's like the old saying goes: Garbage in, garbage out. So, while AI can be a powerful tool, you still need to keep a close eye on its work.

Loss of Human Touch

Despite all the advances in AI, it still can't replicate the human touch. Some may argue that designs produced by AI lack the creativity and emotion that comes from a human designer. After all, design is as much an art as it is a science, wouldn't you agree?

These are some of the cons of using AI in digital design. Like any tool, it has its strengths and weaknesses. The key is to understand these and use AI where it adds value, while still relying on your human intuition and creativity where it matters most.

Guide to implementing AI in digital design

Now that we've covered the pros and cons of AI in digital design, you might be wondering: "How do I even begin to implement AI in my design process?" Don't worry, it's not as daunting as it may seem. Here's a simple guide to get you started:

Start with a clear goal

Just like with any project, you need to start with a clear goal in mind. What do you hope to achieve by incorporating AI in your design process? Is it to speed up production? Improve accuracy? Once you know what you want to achieve, it becomes easier to find the right AI tool for the job.

Choose the right AI tool

There are numerous AI tools available that cater to different aspects of digital design. Some, like Adobe Sensei, are designed to help with image editing and graphic design. Others, like Wix's ADI, can help you design websites. The key is to choose a tool that aligns with your goal.

Prepare for a learning curve

Remember, AI is complex. There will be a learning curve when you start using it. But don't let that intimidate you. Take it one step at a time. Learn the basics, experiment, make mistakes — it's all part of the process.

Monitor and adjust

Implementing AI is not a set-and-forget process. You need to monitor its performance and make adjustments as needed. Remember, AI is a tool. It's there to aid you, not replace you.

Implementing AI in digital design can be a game-changer, but like any tool, it requires understanding and careful handling. Keep these points in mind, and you'll be well on your way to harnessing the power of AI in your design process. Good luck!

If you're fascinated by the role of AI in digital design and want to explore its potential further, don't miss Aunia Kahn's workshop, 'The Insane Potential of AI-Generated Art and Design.' This workshop will provide a deeper understanding of AI-generated art and design, its benefits, and how to harness its power in your creative projects.