Baby Boomers: Reach Them on Top Social Media Platforms
Written by  Daisie Team
Published on 7 min read


When it comes to reaching Baby Boomers on social media, the key is to understand where they hang out and what they're interested in. Sure, it's not the same as reaching millennials or Gen Z, but that doesn't mean it's an impossible task. Let's take a look at which social media ads is best for baby boomers and how you can effectively market to this demographic.

What social media platforms do Baby Boomers use?

Baby Boomers are not as elusive on social media as you might think. In fact, they are quite active on several platforms. Here are the top platforms that Baby Boomers are using:

  • Facebook: According to a study, a whopping 68% of Baby Boomers use Facebook. This makes Facebook a prime platform for ads aimed at Baby Boomers.
  • LinkedIn: Many Baby Boomers are still in the workforce or are business owners, making LinkedIn a practical platform for reaching them. It's also a great platform to showcase your company's professionalism and reliability.
  • YouTube: Believe it or not, Baby Boomers are the fastest growing demographic on YouTube. They use it for entertainment and to learn new things, so informational ads can work well here.
  • Twitter: While not as popular as Facebook or YouTube, Twitter still has a significant Baby Boomer audience. The quick, bite-sized nature of Twitter makes it a great platform for concise, impactful ads.
  • Instagram: Don't count Instagram out for Baby Boomers! They use it to stay in touch with family and to follow interests, so ads that tell a story or focus on hobbies can do well here.
  • Pinterest: Baby Boomers use Pinterest to find inspiration and ideas, making it a good platform for ads that offer solutions or inspire action.

Understanding which social media platforms Baby Boomers use and why they use them is the first step in figuring out which social media ads are best for Baby Boomers. In the next sections, we'll dive into how to reach Baby Boomers on each of these platforms. So, stick around, you might just discover the perfect strategy for your brand.

How to reach Baby Boomers on Facebook

Facebook is a goldmine when it comes to reaching Baby Boomers. But how do you create Facebook ads that Baby Boomers actually engage with? Here are some tips:

  • Use familiar language: Baby Boomers appreciate clear and concise language. Avoid using jargon or slang that might confuse them. Keep your message straightforward.
  • Showcase reliability: Baby Boomers value trust and reliability. Highlight your company's experience, credentials, or positive reviews in your ads.
  • Highlight value: Baby Boomers are interested in the value, not just the price. Show them how your product or service can improve their lives in tangible ways.
  • Use high-quality images: A picture is worth a thousand words, especially on Facebook. Use high-quality, eye-catching images that will grab their attention.
  • Include a clear call-to-action: Make it easy for Baby Boomers to take the next step. Whether it's "Shop Now", "Learn More", or "Sign Up", a clear call-to-action is vital.

Remember, Facebook allows you to target ads based on age, interests, and more. By understanding what appeals to Baby Boomers and tailoring your ads accordingly, you can effectively reach this demographic on Facebook. Remember, the question isn't just "which social media ads is best for Baby Boomers?" but also "how can we make our ads resonate with Baby Boomers?"

How to reach Baby Boomers on LinkedIn

LinkedIn is a professional networking platform, and it's a great place to reach Baby Boomers. Here's how to make your ads stand out:

  • Highlight your company's expertise: Baby Boomers value experience and expertise. Use your ads to showcase your company's skills and knowledge in your industry.
  • Focus on professional benefits: LinkedIn is all about professional growth. Highlight how your product or service can help Baby Boomers excel in their careers or businesses.
  • Include testimonials: Testimonials from satisfied customers can be very convincing. They show Baby Boomers that others trust and value your product or service.
  • Offer valuable content: Baby Boomers appreciate learning new things. Consider sharing interesting articles, tips, or insights related to your industry in your ads.
  • Use professional images: Unlike Facebook, LinkedIn is a more formal platform. Use professional, high-quality images that reflect your brand's professionalism.

LinkedIn offers detailed targeting options, allowing you to reach Baby Boomers in specific industries, job roles, and regions. By crafting ads that speak directly to their professional needs and interests, you can effectively reach this demographic on LinkedIn. So, instead of simply asking, "which social media ads is best for Baby Boomers?", let's also consider, "how can we tailor our ads to meet the professional needs of Baby Boomers?"

How to reach Baby Boomers on YouTube

YouTube is not just for the young, it's a platform that spans across generations, including Baby Boomers. Here's how you can get your ads to resonate with this audience on YouTube:

  • Use relatable narratives: Storytelling is powerful. Create ads that tell a story Baby Boomers can relate to. It could be about overcoming challenges, achieving goals, or the joy of discovering something new.
  • Feature people of their age: Representation matters. Seeing people of their own age in ads can make Baby Boomers feel seen and valued. It also helps them visualize how your product or service fits into their lives.
  • Provide clear call-to-actions (CTAs): Make it easy for Baby Boomers to take the next step, whether it's visiting your website, subscribing to your channel, or buying your product. Simple, clear CTAs can make a big difference.
  • Incorporate subtitles: Not everyone watches videos with sound. Adding subtitles can make your ads more accessible and ensure your message gets across.
  • Optimize for mobile: Many Baby Boomers use smartphones to browse the internet. Make sure your ads look good and function well on mobile devices.

Remember, every platform has its unique flavor. If you're wondering "which social media ads is best for Baby Boomers?", you're asking the right question. But don't forget to also ask, "how can I tailor my ads to suit the specific characteristics of each platform?"

How to reach Baby Boomers on Twitter

Twitter may seem like a platform dominated by younger generations, but don't let that fool you. Many Baby Boomers are active tweeters. So how can you make your ads stand out to them?

  • Keep it short and sweet: Twitter thrives on brevity. Craft concise, impactful messages that grab attention. Save the lengthy descriptions for other platforms.
  • Use hashtags wisely: Hashtags can help your content reach a broader audience. However, too many can be overwhelming. Stick to a handful of relevant, popular hashtags.
  • Engage in conversation: Twitter is a social platform, after all. Don't just broadcast your ads — interact with your audience. Respond to their comments, retweet their posts, and show them you're listening.
  • Post regularly: Consistency can help you stay top of mind. Establish a regular posting schedule and stick to it. You don't want to bombard your audience, but you also don't want them to forget about you.
  • Use eye-catching visuals: A picture is worth a thousand tweets, right? Graphics, photos, and videos can help your ads stand out in a crowded Twitter feed.

When it comes to figuring out "which social media ads is best for baby boomers?", there's no one-size-fits-all answer. Different platforms require different strategies. The key is understanding your audience and the nuances of each platform.

How to reach Baby Boomers on Instagram

Instagram isn't just for the selfie-obsessed youth — Baby Boomers are also scrolling through those picture-perfect feeds. Here's how you can catch their attention with your ads.

  • Quality over quantity: Instagram is all about aesthetics. Invest in high-quality images and videos for your ads. A blurry photo or shaky video won't cut it here.
  • Tell a story: Instagram's Story feature is a fantastic way to engage your audience. Create compelling narratives that are relatable and tug at the heartstrings. Remember, Baby Boomers appreciate authenticity.
  • Use relevant hashtags: Just like Twitter, hashtags can widen your reach on Instagram. However, make sure they're relevant to your content and audience. Hashtag research can help you find the right ones.
  • Post consistently: Consistency is key on Instagram. Regular posts not only keep your audience engaged but also improve your visibility on the platform.
  • Engage, engage, engage: Respond to comments, like posts, share user-generated content — show your audience that you're more than just a business. You're a part of their community.

Remember, figuring out "which social media ads is best for baby boomers?" involves understanding your audience's habits and preferences. Baby Boomers on Instagram may not behave the same way as those on Twitter or Facebook — adjust your strategies accordingly.

How to reach Baby Boomers on Pinterest

Did you know that Pinterest is a hotbed for Baby Boomers looking for inspiration, ideas, and, yes, products to buy? Here's your guide to reaching them with your ads on this platform.

  • Visual appeal is the name of the game: Since Pinterest is all about pinning images that inspire, make sure your ads are visually stunning. High-quality images with a clear focus on the product or service can do wonders.
  • Optimize your pins: Use keywords in your pin descriptions to appear in relevant searches. This is one of the key ways to answer the question: "which social media ads is best for Baby Boomers?"
  • Incorporate useful content: Many Baby Boomers use Pinterest to find useful information. Create and share content that provides value — think DIY guides, how-to videos, and other educational material.
  • Promote a lifestyle, not just a product: Baby Boomers appreciate ads that promote a certain lifestyle or aspiration. Show them how your product or service can enhance their life.
  • Include a clear call-to-action (CTA): Don't leave your audience wondering what to do next. A clear CTA can guide them to your website, product page, or any other destination you choose.

Remember, each social media platform has its unique features and audience behaviors. The key to successful advertising is understanding these nuances and tailoring your strategies accordingly. So, keep experimenting, analyzing, and optimizing your ads to find the perfect recipe for reaching Baby Boomers on Pinterest!

If you're interested in discovering how to effectively reach Baby Boomers on social media platforms, we highly recommend checking out the workshop 'Social Media Marketing 101' by Faira. This workshop will provide you with valuable strategies and tips for connecting with this influential audience through various social media channels.