Beginner's Guide: 10 Strategies for NFT Investing
Written by  Daisie Team
Published on 10 min read


  1. Learn about NFT technology
  2. Research the market
  3. Start small
  4. Choose your investment platform
  5. Invest in what you know and love
  6. Consider the rarity
  7. Think long-term
  8. Consider the artist or creator
  9. Diversify your NFT portfolio
  10. Keep up with NFT news

Investing in NFTs can seem like a daunting maze, with change lurking around every corner. But the truth is, with the right tools and strategies, anyone can navigate the world of NFTs. This beginner's guide will give you a map to follow, with ten proven strategies that will help you get started on your NFT investment journey.

Learn about NFT Technology

Before you dive headfirst into investing in NFTs, it's important to get a firm grasp on what NFT technology is all about. NFTs, or Non-Fungible Tokens, are unique digital assets that are stored on a blockchain — a type of digital ledger. Unlike cryptocurrencies such as Bitcoin or Ethereum, which are fungible and can be exchanged on a like-for-like basis, NFTs are unique and can't be exchanged on this basis.

Think of it this way: if you're trading playing cards, a card is a card, right? Not so with NFTs. In the digital world of NFTs, it's as if each card has a unique, uncopyable magic trick — one might change color, another might play a song. This uniqueness is what gives NFTs their value.

The great thing about NFTs is that they can represent almost anything digital, including art, music, virtual real estate, and more. This wide range of possibilities opens up a vast field for investing in NFTs. But remember: knowledge is power. The more you understand about NFT technology and how it works, the better equipped you'll be to make smart investment decisions.

Here's a quick rundown of key terms you'll come across:

  • Blockchain: A digital ledger where NFT transactions are stored.
  • Smart Contract: The digital agreement that governs an NFT's ownership.
  • Minting: The process of creating a new NFT.
  • Wallet: Your digital purse for buying and storing NFTs.

Don't worry if these terms seem a bit confusing at first. You don't have to become a tech whiz overnight. Just like learning a new language, it takes time to become fluent. But the more you immerse yourself in the world of NFTs, the quicker you'll pick up the lingo and the more comfortable you'll feel investing in NFTs.

Research the Market

Once you've gotten your feet wet with the basics of NFT technology, it's time to dive into market research. Investing in NFTs isn't just about buying cool digital art or owning a piece of virtual real estate — it's about understanding market trends, identifying opportunities, and making informed decisions.

Begin by exploring popular NFT marketplaces like OpenSea, Rarible, and Mintable. These platforms give you a glimpse into the NFT landscape: what's selling, who's buying, and at what price. Watch out for patterns and trends. Are certain types of NFTs more popular than others? Are there particular artists or creators whose work consistently sells for high prices? Use these insights to guide your investment strategy.

Here's an example: let's say you notice that NFTs related to virtual pets are trending. This could be a sign that investing in NFTs in this category might be a smart move. But remember — trends can change quickly, especially in a fast-paced market like NFTs. That's why it's important to keep your finger on the pulse of the market.

Another important part of market research is understanding pricing. NFT prices can range from a few dollars to millions — yes, you read that correctly, millions. But just because an NFT has a high price tag doesn't necessarily mean it's a good investment. Understanding the factors that influence NFT pricing can help you make smarter investment decisions. Some of these factors include the rarity of the NFT, the reputation of the artist or creator, and the overall demand for the type of NFT.

Market research might seem like a lot of work, but think of it as detective work. You're piecing together clues to identify lucrative investment opportunities. And the more you learn, the better prepared you'll be to strike when the iron is hot.

Start Small

Investing in NFTs can be an exciting venture, but like with any investment, it's wise to start small. This is particularly true if you're new to the world of NFTs. Diving in headfirst with a large investment might be tempting, especially if you've heard stories of people making fortunes overnight. But remember: for every success story, there are countless others who didn't strike gold.

Starting small has several advantages. First, it limits your initial risk. Investing in NFTs is risky, and just like investing in stocks or real estate, there's a chance you could lose your investment. By starting small, you're limiting your potential losses while you learn the ropes.

Second, starting small allows you to experiment. You can try investing in different types of NFTs, from digital art to virtual real estate to crypto collectibles, to see which ones resonate with you and where you might have the best luck. Trying out different strategies on a smaller scale can give you valuable insights and help you refine your approach before you start making larger investments.

And finally, starting small can help you manage your emotions. Investing can be an emotional roller coaster, with the highs of successful investments and the lows of ones that don't pan out. By starting small, you can get a sense of these emotions and learn how to manage them, which is a crucial skill for any investor.

So, how small is small? That depends on your personal financial situation and your risk tolerance. But as a rule of thumb, only invest money that you can afford to lose. NFT investing isn't a guaranteed way to get rich quick, but with careful strategy and a bit of luck, it can be a fun and potentially profitable venture.

Choose Your Investment Platform

Once you've decided to start investing in NFTs, the next step is to choose the right platform for your needs. Different platforms offer different features, and the right one for you depends on your goals, your budget, and your level of technical expertise.

Platforms like OpenSea, Rarible, and Mintable are some of the biggest and most well-known NFT marketplaces. They offer a wide range of NFTs from various categories, and they're relatively user-friendly, making them a good choice for beginners.

On the other hand, if you're interested in specific types of NFTs, you might prefer a specialized platform. For example, NBA Top Shot is the place to go for basketball-related NFTs, while Decentraland is a virtual reality platform where you can buy and sell virtual real estate.

Choosing the right platform is a bit like choosing a stockbroker. You want to consider the platform's reputation, the fees it charges, and the level of customer service it provides. It's also a good idea to look at the platform's user interface and think about whether it's something you'd feel comfortable using on a regular basis.

Remember, investing in NFTs is not just about buying low and selling high. It's also about becoming part of a community of creators and collectors. The right platform can help you connect with that community and make your NFT investing experience more enjoyable and rewarding.

Invest in What You Know and Love

Investing in NFTs is not just about making a quick buck—it's about supporting the creators and industries that you genuinely appreciate. Perhaps you're a comic book fan, a music aficionado, or a video game enthusiast. If so, investing in NFTs related to your hobbies can make your investment journey even more enjoyable.

Let's say you're an avid gamer. You could invest in in-game assets as NFTs, like weapons, avatars, or even virtual real estate. Not only will you own a piece of your favorite game, but you'll also have the potential to make a profit if the value of these assets increases.

Or maybe you're a music lover. In that case, you might consider investing in NFTs that represent ownership of music tracks, albums, or concert tickets from your favorite artists. Imagine owning a unique copy of your favorite song, or a VIP ticket to a sold-out concert—now that's a cool investment!

Investing in what you know and love can also give you an edge when it comes to predicting trends and spotting valuable opportunities. After all, who better to predict the next big thing in gaming or music than someone who lives and breathes the industry?

To sum up: when you're investing in NFTs, don't just follow the money—follow your heart. Your passion and knowledge can be your most valuable assets in the NFT market.

Consider the Rarity

Just like in the world of traditional art, in NFT investing, rarity plays a significant role. The more unique or limited an NFT is, the more valuable it can be. It's sort of like finding a limited edition baseball card or a rare stamp — the fewer there are, the more collectors will want it.

For example, let's imagine you're a fan of digital art. You stumble upon an artist who only ever creates 50 copies of each piece they produce. This scarcity could make these NFTs more valuable in the eyes of collectors. It's a bit like finding a diamond in the rough — rare, but oh so valuable.

But be careful! Not all limited editions are created equal. Just because an NFT is marketed as 'rare' or 'limited edition,' it doesn't automatically mean it's valuable. It's essential to do your research. Look into the artist or creator, the demand for their work, and how many editions of an NFT are actually out there.

In the world of NFT investing, rarity can be a golden ticket. But remember, it should not be the only factor you consider. Like any investment, it's about balancing risk and reward. So, while rarity is a significant factor, make sure you're also considering other elements like the creator's reputation, market trends, and your personal interest in the NFT.

Think Long-Term

Investing in NFTs is not a get-rich-quick scheme. It requires a long-term perspective. Like a fine wine, good investments often need time to mature. Don't expect to buy an NFT today and sell it for a profit tomorrow. You might get lucky, but more often than not, it takes time for the value of an NFT to increase.

Think of it this way: if you plant a tree today, you won't be enjoying its shade tomorrow. It takes time for the tree to grow. The same principle applies when investing in NFTs. Your NFT is that tree, and the potential profit from selling it is the shade. Patience is key.

When choosing your NFTs, consider their potential to grow in value over time. Ask yourself: "Will there be a demand for this NFT in the future?" If the answer is yes, it might be a good long-term investment. But remember, predicting the future is no easy task, so it's important to do your research and stay informed about market trends.

And remember, like any investment, there are no guarantees. The value of NFTs can go up, but it can also go down. So, only invest what you're willing to lose. And most importantly, enjoy the process. After all, investing in NFTs is not just about making money — it's also about being part of the exciting world of digital art and blockchain technology.

Consider the Artist or Creator

When you're investing in NFTs, it's not just the artwork you're buying into. You're also buying into the artist or creator behind it. Just as you might look at a company's leadership before investing in its stock, you should consider the reputation, credibility, and vision of the creator before buying an NFT.

So, how do you do this? Start by researching the creator. Look at their past work. Do they have a consistent record of creating quality content? Are they respected within the NFT community? Do they have a clear vision for their future work? These are all important factors to consider.

But here's the thing—just because a creator is well-known doesn't mean their NFTs are a guaranteed good investment. On the flip side, a lesser-known creator might just be on the brink of their big break. So, while a creator's reputation can give you some insight, it shouldn't be the only thing you base your decisions on.

One more thing: Remember that investing in NFTs is more than just a financial transaction. It's also a way to support artists and creators you believe in. So, if you're passionate about a creator's work and believe in their potential, investing in their NFTs can be a rewarding way to show your support.

Diversify Your NFT Portfolio

Just as with traditional investing, diversification is key when it comes to investing in NFTs. Putting all your eggs in one basket—no matter how shiny that basket may seem—can be risky. The value of NFTs can be volatile, and there's no guarantee that any one NFT will hold its value over time.

So, how do you diversify your NFT portfolio? Start by spreading your investments across different types of NFTs. Don't just stick to one category like digital art or virtual real estate. Explore other categories like music, domain names, and virtual goods. This way, if one category takes a hit, others might still perform well.

Also, consider investing in NFTs from a range of creators. Just as you wouldn't invest all your money in one company's stock, you shouldn't invest all your money in one creator's NFTs. This way, you're not putting your financial fate entirely in one person's hands.

Diversifying your NFT portfolio might seem complicated at first, but it's worth the effort. Remember, the goal is not to chase quick profits, but to build a solid, well-rounded portfolio that can withstand the ups and downs of the NFT market. And who knows? You might discover some exciting new creators and types of NFTs along the way!

Keep Up with NFT News

The world of NFTs moves at lightning speed. What's hot today might be old news tomorrow. That's why it's important to stay informed about the latest trends and developments. Keeping up with NFT news can help you make more informed investment decisions and spot opportunities before others do.

There are numerous resources you can use to stay updated. Follow NFT influencers on social media platforms like Twitter or Instagram. Subscribe to newsletters from NFT platforms and marketplaces. Join online forums and communities where people discuss and share information on NFTs.

Regularly check websites that track NFT sales and trends. These can give you a sense of which NFTs are gaining traction and may be worth your investment. Look for patterns: are certain types of NFTs selling more than others? Are there new creators who are making a big splash?

Remember, though, while it's important to keep up with the trends, you shouldn't let them dictate all your investment decisions. Trends come and go, but a well-researched, thoughtful investment strategy can pay off in the long run. So, keep an eye on the news, but stay true to your investment goals and strategy.

If you're intrigued by the world of NFT investing and want to learn more about selling your own creations as NFTs, check out the workshop 'Sell Your Creations As NFTs' by Tom Glendinning. This workshop will provide you with valuable insights and tips on how to successfully enter the NFT market and monetize your creative work.