Best Influencer Marketing Tips for Small Businesses
Written by  Daisie Team
Published on 10 min read


  1. Identify the right influencers for your brand
  2. Set clear goals for your campaign
  3. Create engaging content with your influencer
  4. Use a multi-channel approach
  5. Measure and track campaign results
  6. Build long-term relationships with influencers
  7. Engage with your audience
  8. Stay up-to-date on influencer marketing trends
  9. Allocate a budget for influencer marketing
  10. Learn from successful campaigns

As a small business owner, navigating the world of influencer marketing can feel like trying to find your way through a maze in the dark. But with the right tips and tricks up your sleeve, you can turn that maze into a straight path towards success. This blog is your flashlight, illuminating the way on your journey to finding out which influencer marketing is best for small business owners like you. So let's jump right in!

Identify the right influencers for your brand

Imagine throwing a party and inviting everyone you know—your grandma, your dentist, your yoga instructor, and your best friend from kindergarten. Sounds fun, right? But will they all enjoy the same music, food, or games? Probably not. The same principle applies to influencers. Not all influencers will be the right fit for your brand. That's why it's important to find those who align with your brand's values, style, and audience.

First things first: define your target audience. If you're a local bakery, your audience might be food enthusiasts in your city. If you sell handmade jewelry, your audience might be fashion-forward individuals who value unique, artisanal pieces.

Once you have a clear image of your audience, it's time to find influencers who share that audience. Here are a few tips to guide you:

  • Focus on relevance over reach: An influencer with a smaller, more engaged audience that matches yours might work better than a celebrity with a million followers but little in common with your brand.
  • Look for authenticity: Influencers who frequently collaborate with brands may lose their credibility. Choose those who are selective about their partnerships and genuinely love the products they endorse.
  • Consider micro-influencers: These are influencers with a smaller following, but with a close-knit community that trusts their recommendations. They can have a higher conversion rate and thus be the answer to "which influencer marketing is best for small business owners?".

Remember, the goal is to find influencers who can be genuine ambassadors for your brand. Take the time to research and find those who truly resonate with your business and your values. That way, their audiences are more likely to become your customers.

Set clear goals for your campaign

Let's talk goals. You wouldn't set off on a road trip without a destination in mind, right? The same goes for your influencer marketing campaign. Knowing the end goal helps you map out a clear route to get there. So, what might these goals look like?

  1. Brand Awareness: If you're a new business or launching a new product, you might want to get your name out there. In this case, choosing influencers with a broad reach can help to increase your visibility.
  2. Engagement: Maybe you're looking to create a buzz around your brand. Collaborating with influencers to run contests or giveaways can encourage their followers to engage with your brand.
  3. Lead Generation: If you want to grow your email list or attract potential customers, crafting exclusive offers or promotions with influencers can be a great way to do just that.
  4. Sales: Ultimately, you might want to drive sales. Providing influencers with unique discount codes or affiliate links can foster this.

Each goal requires a different approach and will determine the type of influencer you'll need, the content they'll create, and how you'll measure success. So before you begin reaching out to influencers, take a moment to decide what you want to achieve. Because knowing your destination is the first step towards getting there.

And that's how you start answering the question: "Which influencer marketing is best for small business owners?" It's not a one-size-fits-all answer, but rather, it lies in defining clear, achievable goals that align with your brand's needs and aspirations.

Create engaging content with your influencer

Creating engaging content is like cooking a delicious meal. You need the right ingredients in the right proportions. Your brand and the influencer are like two main ingredients that should blend perfectly together to create a winning recipe. So, how do you craft this engaging content?

  1. Know your audience: Understand what type of content resonates with your target audience. Are they into funny memes or do they prefer informative how-to videos? Knowing your audience's preferences will help you and your influencer create content that hits the spot.
  2. Collaborate with the influencer: This one may seem like a no-brainer, but it’s often overlooked. Remember, the influencer knows their audience best. Make sure to collaborate closely with them, allowing for creative freedom while ensuring the content aligns with your brand.
  3. Make it authentic: Consumers can smell a hard sell from a mile away. Instead, aim for authentic storytelling that naturally incorporates your product or service. This makes the content more relatable and engaging.
  4. Include a clear call-to-action (CTA): Don't leave your audience wondering what to do next. Whether it's visiting your website, signing up for a newsletter, or purchasing a product, make sure to include a clear CTA.

Keep in mind, engaging content isn't just about flashy visuals or catchy captions — it's about creating a connection with your audience. It's about creating content that's valuable, relatable, and encourages action.

As a small business owner, figuring out which influencer marketing is best involves understanding your audience and creating content that speaks to them. When done right, this can turn viewers into customers and customers into brand advocates. And isn't that the dream?

Use a multi-channel approach

Do you remember the childhood game of Telephone, where a message gets passed along a line of players? In the end, the message always gets hilariously distorted. Now, imagine that game, but the message remains clear each time. That's the power of a multi-channel approach in influencer marketing.

  1. Be everywhere your customers are: Today's consumers aren't just on one platform. They're browsing Instagram, scrolling through Facebook, and watching YouTube. By leveraging multiple channels, your brand can reach a wider audience. It's like setting up shop in every mall in town instead of just one.
  2. Reinforce your message: Using multiple channels lets you reinforce your brand message in different ways. For instance, a YouTube video can provide an in-depth product review, while an Instagram post can share a quick tip or feature a product photo.
  3. Test and adjust: Not sure which platform will work best for your brand? That's okay! The multi-channel approach allows you to test different platforms, see where you get the best engagement, and adjust your strategy accordingly.

Just like a well-coordinated orchestra produces a harmonious melody, a well-coordinated multi-channel approach helps your brand message reach more ears — and potential customers. So, when you're pondering which influencer marketing is best for small business owners, consider a multi-channel approach. It could be the key to hitting all the right notes with your audience.

Measure and track campaign results

Remember when we were kids and we'd measure our height on the door frame? We were eager to see if we'd grown, even just a smidge. Similarly, measuring and tracking your campaign results shows you if your brand has grown, too.

  1. Keep an eye on the metrics: When deciding which influencer marketing is best for small business owners, it's all about reading the signs. Those signs are metrics like engagement rate, click-through rate, and conversion rate. They're like your brand's growth chart — they show you how your campaign is performing.
  2. Use tracking tools: There are plenty of tools out there that can help you track your campaign results. From Google Analytics to social media analytics, these tools provide valuable insights into how your audience is responding to your influencer marketing efforts.
  3. Learn and adapt: The beauty of tracking your campaign results is that it helps you learn and adapt. If a campaign isn't hitting the mark, don't be disheartened. Use the data to tweak your strategy. Remember, every failure is just an opportunity to learn and grow.

So, don't shy away from those measurements. They're not there to make you feel small; they're there to help you grow big. And that's exactly what you want when you're figuring out which influencer marketing is best for small business owners.

Build long-term relationships with influencers

Let's talk about your favorite TV show. Why do you keep watching season after season? Because you've gotten to know the characters and you're invested in their stories. The same principle applies when you're deciding which influencer marketing is best for small business owners. Building long-term relationships with influencers can be like creating your own brand's cast of characters — ones that your audience will want to follow.

  1. Communicate effectively: Building a strong relationship with influencers starts with good communication. Be open, honest, and straightforward about your brand and your campaign goals. The more they understand your vision, the better they can represent you.
  2. Respect their creative process: Each influencer has their own unique voice and style. That's what makes them, well, influential. Respect their creative process and give them the freedom to express your brand in their own way. Their authenticity will resonate with their followers.
  3. Make it a win-win: For a relationship to last, it has to be mutually beneficial. Make sure your influencers feel valued and rewarded for their work. This could be through monetary compensation, product giveaways, or simply by giving them exposure to a new audience.

Remember, building a successful influencer marketing campaign is a marathon, not a sprint. It's all about nurturing relationships over time. And who knows? With the right approach, your influencers could become some of your brand's biggest fans. Now, isn't that a thought to motivate you in your quest to find out which influencer marketing is best for small business owners?

Engage with your audience

Imagine this: You're at a party, and you're having a chat with someone. You're doing all the talking, but they're just nodding along, not saying a word. Kind of awkward, right? Well, the same goes for your brand when figuring out which influencer marketing is best for small business owners. It's not all about broadcasting your message—it's about engaging in a two-way conversation with your audience.

  1. Listen to their feedback: Your audience is a goldmine of insights. Pay attention to their comments, their likes, shares, and even their criticisms. You'd be surprised at what you can learn if you just listen.
  2. Respond to their questions: If someone took the time to ask a question or share their thoughts, take the time to respond. It shows you value their input and it makes your brand feel more human.
  3. Involve them in your content: Who says influencer marketing is a one-way street? Get your audience involved. Ask for their ideas, or run a contest where they can contribute content. It's a fun way to keep them engaged and invested in your brand.

Keep in mind, engaging with your audience isn't about selling—it's about building a community around your brand. And when you've cultivated that sense of community, finding out which influencer marketing is best for small business owners will come naturally. Because ultimately, it's all about connecting with people, don't you think?

Just like your favorite phone app, influencer marketing is regularly updated with new features and trends. To know which influencer marketing is best for small business owners, you must keep your finger on the pulse of these trends. Remember, what worked yesterday may not necessarily work today. Here's how you can stay ahead of the curve:

  1. Follow industry leaders: There are many thought leaders in influencer marketing who share their insights and predictions. Follow them on social media or subscribe to their newsletters to get the latest scoop.
  2. Attend webinars and workshops: These events are not just about learning— they're also about networking. You never know, you might meet your next influencer or potential business partner.
  3. Read industry reports and studies: These documents can be a bit dry, but they're packed with valuable data. They give you a bird's-eye view of the industry and can help you spot emerging trends.

Knowledge is power, and in the fast-paced world of influencer marketing, it's your key to success. So, stay curious, keep learning, and before you know it, you'll have a clear answer to the question: "Which influencer marketing is best for small business owners?"

Allocate a Budget for Influencer Marketing

Let's talk numbers. An important part of deciding which influencer marketing is best for small business owners comes down to budget. After all, even the most exciting marketing plan won't get off the ground without some financial fuel. Here's how to plan your budget effectively:

  1. Know your limits: Make sure you know what you can afford to spend before you start planning. Establishing a clear budget will help you avoid overspending and keep your finances in check.
  2. Consider the cost of influencers: Not all influencers charge the same rates. Some may accept free products or services in exchange for their promotion, while others require a fee. Research and negotiate to find a rate that works for both parties.
  3. Factor in production costs: Creating content with your influencer can incur costs, such as props, location fees, or editing software. Make sure to account for these in your budget.

By setting a clear budget, you can make informed decisions about which influencer marketing strategies are best for your small business. Remember, it's not just about spending money—it's about making it work for you.

Learn from Successful Campaigns

"Why reinvent the wheel?" is a question that fits perfectly in the world of influencer marketing. Learning from others’ success stories can provide insights into which influencer marketing is best for small business owners like you. Let's take a look at how you can do this:

  1. Research successful influencer campaigns: Start by looking at the campaigns run by businesses similar to yours. What worked for them? What didn't? Use this information to guide your own campaign.
  2. Understand the strategy behind the success: Success doesn't happen by accident. Look deeper into the strategy that led to a campaign's success. Was it the influencer's reach, the content, the timing, or a combination of factors?
  3. Apply your findings to your own campaign: Don't just admire successful campaigns from afar—use them as a learning tool. Apply the strategies that worked for others to your own campaign, tweaking them to fit your unique business needs.

Learning from others' successes (and failures) can help you avoid costly mistakes and get a head start on your own influencer marketing journey. Remember, the goal is not to copy, but to adapt and improve for your own business needs.

If you're looking to leverage influencer marketing for your small business, check out the workshop 'How to Become a Full Time Fashion Influencer' by Karisma Collins. While the focus is on fashion, the principles and tips shared in this workshop can apply to any industry, giving you valuable insights on how to collaborate with influencers and grow your business through influencer marketing.