Build a Professional Art Website: A Step-by-Step Guide
Written by  Daisie Team
Published on 13 min read


Choose the Right Platform for Your Art Website

Design Considerations for a Professional Art Website

How to Display Your Artwork Effectively

Setting up Ecommerce for Your Art Website

SEO Tips for Your Art Website

Promoting Your Art Website on Social Media

Creating a professional art website is an important step for artists who want to showcase their work online and reach a wider audience. This step-by-step guide will help you navigate the process of building a fantastic art website that reflects your unique style and vision. From choosing the right platform to optimizing your site for search engines, we've got you covered!

Choose the Right Platform for Your Art Website

When starting your journey to create a professional art website, the first step is to choose the right platform that suits your needs and preferences. There are several options available, and each has its pros and cons. Let's explore the three main types of platforms you can use to build your art website:

Website Builders

Website builders like Wix, Weebly, and Squarespace are popular choices for artists who want a user-friendly, drag-and-drop interface to design their art website. These platforms offer pre-built templates, making it easy for you to customize your site without any coding knowledge. Some advantages of using website builders include:

  • Easy to use, even for beginners
  • Wide range of templates and design options
  • Hosting and domain registration included
  • Technical support and updates provided

However, website builders can limit your customization options and may require a monthly subscription fee.

Content Management Systems

Content Management Systems (CMS) like WordPress and Joomla offer more flexibility and control over your art website's design and functionality. These platforms allow you to choose from thousands of themes and plugins to create a highly customized website. Some benefits of using a CMS include:

  • Highly customizable and scalable
  • Large community of developers and resources
  • Free to use, with optional paid themes and plugins
  • Can be self-hosted or hosted through a web hosting provider

However, using a CMS may have a steeper learning curve, and you may need to handle updates and security measures yourself.

Self-Hosted Solutions

If you prefer complete control over your art website, self-hosted solutions like Magento or Drupal may be the right choice for you. With self-hosted platforms, you can build your website from scratch and have full control over every aspect of its design and functionality. Some advantages of self-hosted solutions include:

  • Complete control over design and features
  • Scalable and flexible for your website's growth
  • No monthly subscription fees

However, self-hosted solutions require more technical knowledge, and you will need to manage hosting, security, and updates on your own.

Once you've chosen the right platform for your needs, you're ready to dive into the world of design and create a professional art website that showcases your talent and connects with your audience.

Design Considerations for a Professional Art Website

Now that you've selected the perfect platform for your needs, it's time to focus on the design aspect of your website. In this section, we'll discuss key design considerations that will help you create a visually stunning and user-friendly art website. Remember, the goal is to make your website an inviting online space where visitors can easily explore your artwork and get to know your creative vision.

Visual Appeal

First and foremost, your art website should be visually appealing to capture the attention of your visitors. To achieve this, consider the following:

  • Color scheme: Choose a color palette that complements your artwork and creates a cohesive look throughout your website.
  • Typography: Select fonts that are easy to read and reflect your artistic style. Try to limit the number of different fonts you use to maintain consistency.
  • Whitespace: Don't be afraid to use whitespace to create a clean, uncluttered look. This will help your artwork stand out and make your website more pleasant to navigate.

Remember, the design of your website should enhance the visitor's experience, not distract them from your artwork.

Another crucial aspect of designing your art website is ensuring that it's easy to navigate and provides a seamless user experience. Here are some suggestions on how to achieve this:

  • Clear menu structure: Organize your content in a logical way, making it easy for visitors to find what they're looking for—whether it's your portfolio, an about page, or a shop.
  • Internal linking: Include links within your content to guide visitors to related pages and help them explore your website further.
  • Consistent layout: Maintain a consistent layout throughout your site so that visitors know what to expect and don't get confused.

By making your website easy to navigate, you'll encourage visitors to spend more time exploring your art and learning about your creative journey.

Mobile Responsiveness

With more and more people browsing the web on their smartphones and tablets, ensuring that your art website is mobile-responsive is vital. A mobile-responsive website will automatically adjust its layout and design based on the device it's being viewed on. Here's how you can create a mobile-responsive art website:

  • Responsive templates: Choose a template or theme that is specifically designed to be mobile-responsive. Most website builders and content management systems offer responsive themes.
  • Mobile-friendly navigation: Opt for a simple, easy-to-use menu that works well on small screens, such as a hamburger menu or a drop-down menu.
  • Optimized images: Ensure your images load quickly on mobile devices by compressing them and using responsive image techniques.

By making your art website mobile-responsive, you'll provide an enjoyable browsing experience for all visitors, no matter the device they're using to view your work.

With these design considerations in mind, you're well on your way to creating a professional art website that showcases your talent and connects with your audience. In the next section, we'll dive into tips on how to display your artwork effectively, ensuring that your website truly shines.

How to Display Your Artwork Effectively

So, you've chosen the right platform and designed your art website to be visually appealing, user-friendly, and mobile-responsive. Now it's time to showcase your artwork in the best way possible. In this section, we'll discuss how to display your artwork effectively, making it easy for visitors to appreciate your talent and understand your creative vision. After all, learning how to create a professional art website is all about putting your best foot forward!

Image Quality and Optimization

High-quality images are key when it comes to displaying your artwork online. You want your visitors to see your art in all its glory, so follow these tips:

  • High-resolution images: Always upload high-resolution images of your artwork to ensure they look sharp and detailed.
  • File formats: Save your images in a format that best preserves their quality, such as JPEG or PNG.
  • Image optimization: Compress your images to reduce file size without sacrificing quality—this will help your website load faster and improve the overall user experience.
  • Alt tags: Add descriptive alt tags to your images to help search engines understand your content and improve your website's SEO.

By paying attention to image quality and optimization, you'll make sure your art looks fantastic on your website and leaves a lasting impression on your visitors.

Organizing Your Artwork into Categories

With a well-organized website, visitors can easily explore your artwork and find what interests them the most. Here's how to organize your art into categories:

  1. By style: Group your artworks according to style, such as abstract, impressionist, or realism.
  2. By medium: Organize your art by the medium used, like oil paintings, watercolors, or digital art.
  3. By theme: You can also categorize your artwork by themes, such as landscapes, portraits, or still lifes.

Choose the method that makes the most sense for your body of work—this will make it easier for visitors to navigate your portfolio and discover the pieces they love.

Using a Zoom Feature for Detailed Viewing

When showcasing your art online, it's important to give visitors the opportunity to view your creations up close—just like they would in a gallery. Implementing a zoom feature on your website allows visitors to see the finer details of your work:

  • Zoom on hover: This feature lets users zoom in on your artwork by simply hovering their cursor over the image.
  • Click-to-zoom: Another option is to let visitors click on an image to open a larger, zoomable version in a lightbox or a new window.

Offering a zoom feature not only demonstrates your confidence in the quality of your work but also enhances the overall browsing experience for your audience.

By focusing on image quality, organizing your artwork into categories, and offering a zoom feature, you'll create a professional art website that effectively showcases your talent. In the next section, we'll discuss setting up e-commerce for your art website, so you can start selling your masterpieces and sharing them with the world.

Setting up Ecommerce for Your Art Website

Now that you've learned how to create a professional art website that showcases your artwork effectively, it's time to turn your website into an online store. After all, selling your art is an important aspect of being a professional artist. In this section, we'll cover the various aspects of setting up ecommerce for your art website, from choosing a payment gateway to managing inventory and shipping.

Choosing a Payment Gateway

First things first, you'll need a way to accept payments from your customers. That's where payment gateways come in. A payment gateway is a service that authorizes and processes online transactions. Here are a few popular options:

  • PayPal: A well-known and trusted payment gateway that is easy to set up and accepts various currencies.
  • Stripe: A versatile payment gateway that supports multiple payment methods and currencies, offering a seamless checkout experience.
  • Square: A reliable option for artists looking to accept credit card payments both online and in-person at art fairs or galleries.

Choose a payment gateway that best suits your needs and integrates easily with your chosen website platform. Remember to keep an eye on transaction fees, as these can vary between providers.

Shipping Options and Policies

Shipping your artwork is an important part of the online sales process, so it's crucial to establish clear shipping options and policies. Here's what to consider when setting up shipping for your art website:

  • Shipping methods: Offer various shipping options, such as standard or express, to cater to different customer preferences.
  • Shipping costs: Determine whether you'll offer flat-rate shipping, free shipping, or calculate shipping costs based on weight and destination.
  • International shipping: If you plan to ship your artwork worldwide, research any customs regulations or additional fees that may apply.
  • Packaging: Ensure your artwork is securely packaged to avoid damage during transit—invest in quality packing materials and consider insuring high-value pieces.

By offering a variety of shipping options and having clear policies in place, you'll make the purchasing process smoother for your customers and increase the chances of making a sale.

Inventory Management and Tracking

Managing your inventory and tracking sales is essential when running an ecommerce art website. Here are some tips to help you stay organized:

  • Keep accurate records: Maintain a detailed inventory list that includes information about each piece of art, such as title, medium, dimensions, and price.
  • Update inventory regularly: Make sure to update your inventory whenever you sell a piece or create new artwork, so your website always reflects the correct availability.
  • Use inventory management software: Many website platforms and ecommerce tools offer built-in inventory management features, making it easier to track and update your stock.

By staying on top of your inventory, you'll be able to manage your online sales more efficiently and provide accurate information to your customers.

In this section, we've covered the key elements of setting up ecommerce for your art website, taking you one step closer to successfully selling your work online. But selling art isn't just about having a great website—you'll also need to drive traffic to your site and rank well in search engine results. In the next section, we'll explore SEO tips for your art website to help you achieve just that.

SEO Tips for Your Art Website

Having a well-designed and functional ecommerce art website is essential, but it's not enough to guarantee success. You need to attract potential customers to your site, and one of the most effective ways to do that is by optimizing your website for search engines. In this section, we'll discuss some practical SEO tips that can help you rank higher in search engine results and drive traffic to your site. Let's dive into how to create a professional art website that's optimized for SEO success!

Keyword Research

Keyword research is the foundation of a successful SEO strategy. It's all about finding the right words and phrases that your potential customers are using to search for art online. Here are some steps to follow when conducting keyword research:

  • Brainstorm: Start by listing keywords that are relevant to your artwork and niche. Think about what your customers might type into a search engine when looking for art like yours.
  • Analyze competition: Check what keywords your competitors are targeting. This can give you some ideas and help you identify any gaps or opportunities in the market.
  • Use keyword tools: Tools like Google Keyword Planner or Ubersuggest can help you find popular keywords based on search volume and competition levels.

Once you have a list of keywords, you can use them strategically throughout your website to improve your search engine rankings.

On-Page Optimization

On-page optimization involves tweaking various elements on your website to make it more search engine friendly. Here are some key areas to focus on:

  • Page titles: Include your target keywords in the titles of your web pages, making sure they're relevant and descriptive.
  • URLs: Use clean and simple URLs that include your target keywords. For example, instead of a generic URL like "," use something more descriptive like ""
  • Image optimization: As an artist, your website will likely have a lot of images. Ensure that your image files are compressed for faster loading times, and use descriptive file names and alt tags that include your keywords.
  • Content: Produce high-quality, unique content that is informative and engaging. Incorporate your target keywords naturally and avoid keyword stuffing. Remember, content is king!

By optimizing your on-page elements, you'll make it easier for search engines to understand and index your website, resulting in higher rankings and more organic traffic.

Off-Page Optimization

Off-page optimization refers to actions taken outside of your website that affect its ranking in search engine results. One of the most important aspects of off-page optimization is building high-quality backlinks. A backlink is a link from another website to your site, and search engines view these links as a sign of trust and authority. Here are some ways to build backlinks:

  • Guest posting: Write articles and blog posts for other websites in your niche, and include a link back to your site in the author bio or within the content.
  • Partnerships and collaborations: Connect with other artists, art organizations, or galleries and collaborate on projects or events. This can lead to valuable backlinks and increased exposure for your art website.
  • Directories: Submit your website to reputable online art directories. While not all directories provide valuable backlinks, some can still help boost your online presence.

Building high-quality backlinks takes time and effort, but it's an investment that can significantly improve your search engine rankings and drive more traffic to your art website.

Now that you have some practical SEO tips under your belt, you're well on your way to creating a professional art website that ranks high in search engine results. But don't stop there—promoting your website on social media can further amplify your online presence and attract even more potential customers. Keep reading to learn how to promote your art website on social media effectively!

Promoting Your Art Website on Social Media

So, you've learned how to create a professional art website and implemented some solid SEO strategies. Great job! But let's not stop there. It's time to take your online presence to the next level by promoting your art website on social media. In this section, we'll discuss how to select the right platforms, create engaging content, and interact with your online community to boost your art website's visibility and attract even more potential customers. Ready? Let's dive in!

Selecting the Right Social Media Platforms

With so many social media platforms available, it's vital to choose the ones that best suit your artistic niche and personal style. Here are some popular platforms and their unique benefits for artists:

  • Instagram: Instagram is a visually oriented platform, making it perfect for showcasing your artwork. Plus, the use of hashtags can help you reach a wider audience interested in your specific art style.
  • Facebook: Facebook allows you to create a dedicated page for your art, share updates, and engage with fans. It also offers advertising options to reach a larger audience.
  • Pinterest: Pinterest is another highly visual platform that can help drive traffic to your art website. By creating boards and pins related to your artwork, you can attract users interested in your art style and niche.
  • Twitter: Twitter may not be as visually focused, but it's an excellent platform for networking, sharing news, and engaging with other artists, galleries, and art enthusiasts.

Don't spread yourself too thin—focus on a few platforms that work best for you and your audience. Remember, consistency is key when it comes to social media success.

Content Creation and Sharing

Now that you've chosen your platforms, it's time to create and share content that reflects your artistic vision and appeals to your target audience. Keep these tips in mind when crafting your social media content:

  • Visuals: Share high-quality images of your artwork, behind-the-scenes moments, and glimpses into your creative process. This will help you humanize your brand and connect with your audience on a personal level.
  • Captions: Use engaging captions to tell the story behind your artwork, share your inspiration, or provide insights into your artistic journey.
  • Hashtags: Use relevant hashtags to reach a wider audience. Research popular hashtags in your niche and add them to your posts to increase visibility.
  • Consistency: Maintain a consistent posting schedule to keep your audience engaged and interested. Aim for at least 3-4 times per week, but adjust as needed based on your audience's preferences.

By creating and sharing captivating content, you'll attract a loyal following that is genuinely interested in your art and eager to visit your professional art website.

Engaging with Your Online Community

Building an online community around your art is vital for your art website's success, and social media is the perfect tool to make that happen. Here are some ways to engage with your audience and foster a sense of connection:

  • Respond to comments and messages: Show appreciation for your audience by responding to their comments and messages in a timely manner. This will demonstrate that you value their support and are genuinely interested in connecting with them.
  • Ask questions: Encourage interaction by posing questions and asking for feedback on your artwork, upcoming projects, or even your website's design. This will not only increase engagement but also provide valuable insights into your audience's preferences and opinions.
  • Share user-generated content: If your fans share photos of your artwork in their homes or create fan art inspired by your work, share it on your social media platforms. This will make them feel appreciated and foster a sense of community among your followers.

By actively engaging with your online community, you'll create a loyal fan base that will not only support your art but also help spread the word about your professional art website, ultimately driving more traffic and potential customers to your site.

So there you have it—a step-by-step guide on how to create a professional art website and promote it effectively on social media. By applying these strategies, you'll be well on your way to building a successful online presence and thriving art business. Now, go forth and conquer the art world!

If you're looking to build a professional art website, don't miss the workshop 'Showcase Your Work and Make Money from Your Craft with a Website' by Tom Glendinning. This workshop will walk you through the process of creating a stunning and effective website to showcase your art, attract clients, and ultimately make money from your craft.