Creating Work for the Client You Want

Published on 29 March 2023 3 min read

As a creative professional, your portfolio is your calling card. It's a visual representation of your skills, experience, and style. And, if done right, it can be a powerful tool for attracting new clients. In this blog post, we'll explore how to create impactful work with powerful messaging that speaks to the client you want, how to attract clients through social media and tailored pitches, and tips for building a following on social media as an artist.

Creating Impactful Work with Powerful Messaging

When it comes to attracting clients, it's not just about showcasing your technical skills or the range of projects you've worked on. It's about demonstrating your ability to create work that resonates with your audience and communicates a powerful message. Here are some tips for creating impactful work with powerful messaging:

Know Your Audience: Before you start any project, take the time to research your target audience. Who are they? What are their pain points? What motivates them? What kind of messaging will resonate with them? By understanding your audience, you can create work that speaks directly to them and addresses their needs.
Focus on Storytelling: Humans are hardwired for storytelling. We connect with stories on an emotional level, and they have the power to inspire action. When creating work for a client, think about how you can tell their story in a way that will resonate with their target audience. Use compelling visuals, language, and messaging to bring their story to life.
Keep it Simple: When it comes to messaging, less is often more. Keep your messaging simple and focused on one key message or idea. This will make it easier for your audience to understand and remember.
Be Authentic: Finally, be authentic in your messaging. Don't try to be something you're not or create work that doesn't align with your values. Authenticity is key to building trust with your audience and creating work that resonates with them.

In addition to creating impactful work with powerful messaging, social media and tailored pitches can be powerful tools for attracting new clients. Here are some tips for using these tools effectively:

Social media is a great way to showcase your work, connect with potential clients, and build your brand. Here are some tips for using social media to attract clients:

Choose the right platforms: Not all social media platforms are created equal. Choose the platforms that are most relevant to your target audience and where they are most active.
Be consistent: Consistency is key when it comes to social media. Post regularly and make sure your content is on-brand and aligned with your messaging.
Engage with your audience: Social media is a two-way conversation. Engage with your audience by responding to comments, asking for feedback, and sharing content from others in your industry.

Tailored Pitches

A tailored pitch is a personalized message to a potential client that demonstrates your understanding of their needs and how you can help them achieve their goals. Here are some tips for crafting effective tailored pitches:

Research your target client: Before you send a pitch, take the time to research the client and their needs. This will help you tailor your message and demonstrate your value.
Keep it short and sweet: Your pitch should be concise and to the point. Focus on the client's needs and how you can help them achieve their goals.
Follow up: Don't be afraid to follow up on your pitch. A gentle reminder can be all it takes to get a response.

Building a following on social media can be a powerful tool for attracting new clients and growing your brand. Here are some tips for building a following on social media as an artist:

Be Consistent: Consistency is key when it comes to building a following on social media. Post regularly and make sure your content is on-brand and aligned with your messaging.
Engage with Your Audience: Engaging with your audience is key to building a following on social media. Respond to comments, ask for feedback, and share content from others in your industry.
Use Hashtags: Hashtags are a great way to get your content in front of a wider audience. Use relevant hashtags in your posts to increase visibility and attract new followers.
Collaborate with Others: Collaborating with other artists or creatives can be a great way to grow your following on social media. By working together, you can reach new audiences and build your brand.

Final Thoughts

Attracting clients with your portfolio is about more than just showcasing your technical skills. It's about creating impactful work with powerful messaging that speaks to your target audience, using social media and tailored pitches to connect with potential clients, and building a following on social media as an artist. By following these tips and staying true to your authentic self, you can attract the clients you want and build a successful career in the creative industry.

If you're interested in learning more about creating impactful work with powerful messaging, check out Devon Blow's workshop 'Creating Impactful Work with Powerful Messaging'. It's a great resource for anyone looking to take their creative career to the next level.