Effective Motion Graphics Portfolio Building Tips
Written by  Daisie Team
Published on 9 min read


  1. Start with a strong opening piece
  2. Showcase a variety of work
  3. Highlight your unique style
  4. Include detailed project descriptions
  5. Display client work and personal projects
  6. Incorporate testimonials and references
  7. Keep your portfolio up-to-date
  8. Make it easy for people to contact you
  9. Optimize your portfolio for search engines

In the fast-paced world of motion graphics, having a top-notch portfolio is your golden ticket. It's the dazzling showcase of all your creativity, hard work, and technical prowess. But, how do you create a portfolio for motion graphics that stands out from the crowd? Well, fear not, dear reader. We're about to embark on a journey of tips and techniques, guaranteed to give you that competitive edge. Let's dive in!

Start with a strong opening piece

Your portfolio is like a book, and your opening piece is the first chapter. It sets the tone and gives your viewers a hint of what's to come. So, take your time to pick a piece that's really going to make their jaws drop.

  • Go for the wow factor: Your opening piece should be one of your absolute best works. It's your first shot at impressing your viewers, so make it count.
  • Relevance is key: If you're applying for a job or pitching a project, make sure your opening piece aligns with what your potential employer or client is looking for. If they're into 3D animation, for example, and you've done some killer work in that area, don't hesitate to put it up front.
  • Tell a story: Motion graphics isn't just about pretty visuals. It's about storytelling. Use your opening piece to demonstrate your ability to convey a compelling narrative.

Remember, your opening piece is what sets the stage for your entire portfolio. It's what will hook your viewers and make them want to keep scrolling. So, don't hold back — this is your chance to shine!

Showcase a variety of work

Next up on our guide on how to create a portfolio for motion graphics is showing a range of skills. You are more than just a one-trick pony, right? Then, let your portfolio reflect that.

  • Range of styles: Your portfolio should contain examples of different styles and techniques you've mastered. From slick and minimalistic to bold and colorful, let your viewers see the full spectrum of your creativity.
  • Various projects: Here's where you showcase your adaptability. Include samples from different industries and project types. This could range from short films and commercials to social media posts and corporate presentations. The more diverse, the better.
  • Different roles: Did you know that motion graphics often involves teamwork? Show potential employers or clients you can play well with others by including projects where you've collaborated with other creatives, or better still, led a team.

Providing a buffet of different works helps you cater to a vast audience. You never know what might catch someone's eye, so offer them plenty to feast on. It's all about showing the breadth and depth of your capabilities and versatility as a motion graphics designer.

Highlight your unique style

A crucial step in building a portfolio for motion graphics is showcasing your unique style. This is where you get to let your personality shine in your work. What sets you apart from the rest? What is your signature touch? Let's clarify this.

Maybe you have a knack for creating whimsical animations that spark joy, or perhaps your style leans more towards sleek and modern designs that command attention. Whatever it is, your portfolio should highlight it.

  • Your signature: This could be a specific color scheme, typography choice, or animation style that you tend to gravitate towards. It's like your creative fingerprint that leaves a mark on all your projects.
  • Your strengths: Are you a master of 3D animation? Or are your 2D illustrations the talk of the town? Highlight these strengths in your portfolio. Show off what you're best at and let the world see your talent.
  • Your vision: Your unique perspective is one of your greatest assets. Do your projects tell a story? Do they evoke certain emotions? Your portfolio is the perfect platform to display your creative vision.

Remember, your unique style is your secret weapon in standing out from the crowd. It's what makes you, you. So don't shy away from showcasing it in your portfolio. After all, in the world of motion graphics, being different is a good thing!

Include detailed project descriptions

If you're wondering how to create a portfolio for motion graphics that packs a punch, don't overlook the power of detailed project descriptions. Think of these descriptions as your chance to narrate the story behind each piece of work. It's not just about the final product but also the journey you took to get there.

A detailed project description should include:

  • The Project's Objective: What was the goal of the project? Were you trying to explain a complex process in a simple and engaging way, or perhaps you were aiming to evoke a specific emotion? Share this with your audience.
  • Your Role: Clearly state your role in the project. If it was a team effort, specify what parts you worked on. This gives potential clients or employers a clear idea of your capabilities.
  • The Process: How did you go about creating the animation? Did you sketch out ideas by hand before moving to digital? Did you use specific software or techniques? This shows your problem-solving skills and mastery of different tools.
  • The Result: Did the project achieve its goal? Sharing the impact of your work not only adds credibility but also shows that you understand the purpose of your designs.

While it's important to be detailed, remember to keep it succinct and engaging. You want to give enough information to show your thought process and skills, without overwhelming or boring your viewer. It's a balancing act, but one that can make a big difference in how your portfolio is perceived.

Display client work and personal projects

When figuring out how to create a portfolio for motion graphics, it's important to flaunt both your client work and personal projects. This combination can show your ability to meet client requirements and also give a glimpse into your personal style and interests.

Client projects are the backbone of your portfolio. They demonstrate your professional experience, ability to meet deadlines, and adaptability to different styles. Include a variety of projects that display your capabilities in different sectors—maybe you worked on a commercial for a renowned brand or created an explainer video for a tech startup.

On the other hand, personal projects are your opportunity to let your creativity shine. They can show your passion for motion graphics and willingness to experiment. Perhaps you've created a short animated film or tried your hand at 3D modeling. These projects can often showcase your unique style better than client work, as they are fully under your creative control.

Remember, the aim is to strike a balance. Showcasing only client work might make your portfolio look one-dimensional, while only displaying personal projects may lead to questions about your real-world experience. So, mix it up!

Incorporate testimonials and references

A great way to enhance your portfolio for motion graphics is by including testimonials and references. Think of these as your cheerleaders, vouching for your skills and professionalism. They can give potential clients confidence in your abilities and reassure them that you are a safe choice for their projects.

Testimonials can come from past clients, colleagues, or anyone you've worked with closely. They offer a real-life glimpse into your work ethic and talent. But remember — the key to a powerful testimonial is specificity. For instance, a testimonial that reads, "Their work on our product launch animation led to a 30% increase in our social media engagement" is far more impactful than a generic, "They did a great job."

References, on the other hand, are individuals who can personally vouch for your skills and experience if contacted directly. These could be past clients, managers, or even professors. Do ensure to ask for their permission before listing them as a reference. This way, they won't be caught off guard if someone reaches out to them.

In the end, testimonials and references can be the cherry on top of your portfolio, bolstering the impression made by your work samples. So, don't hesitate to ask for them and display them prominently!

Keep your portfolio up-to-date

Creating a portfolio for motion graphics isn't a one-time task. It's an ongoing project that requires regular updates. Just like technology and design trends, your portfolio should be fluid and dynamic. After all, it's a reflection of your skills and growth as a professional.

Updating your portfolio can mean adding new projects that showcase your latest skills or techniques. Did you recently animate a fantastic logo for a start-up? Or perhaps you've just finished a stunning title sequence for a short film? Well, don't wait around — get these up on your portfolio! Showcasing your most recent work not only keeps your portfolio fresh, but it also shows potential clients that you're active and continuously honing your craft.

But remember, updating isn't just about adding. Sometimes, it's about pruning too. As you grow and evolve, some of your earlier work may no longer reflect your current skill level or style. And that's perfectly okay. Removing older, less impressive work is as important as adding new, more advanced projects. It ensures that every piece in your portfolio is something you're proud of and confident in presenting.

Consistently updating your portfolio might seem like a lot of work. But, when you consider that it's your key to attracting new opportunities and clients, it's definitely worth the effort. So, make a schedule, set reminders, do whatever it takes to keep your portfolio for motion graphics as vibrant and current as you are!

Make it easy for people to contact you

So, you've built this amazing portfolio showcasing your motion graphics skills. Your work is impressive, your style is unique, and you're regularly updating with new projects. But here's the thing: none of this matters if people can't reach you. Making it easy for potential clients to contact you is a key step in how to create a portfolio for motion graphics.

Start by creating a dedicated contact page on your portfolio website. This page should include all the ways someone can get in touch with you. Email, phone number, social media handles—put them all out there. And make sure these details are current. The last thing you want is a missed opportunity because of an outdated email address or disconnected phone line.

But don't just stop at a contact page. Make your contact information easily accessible from anywhere on your site. This could be a sticky header or footer, or a floating contact button. The idea is to make it as effortless as possible for someone to reach out to you after they've seen your work.

And finally, prompt action. A simple call-to-action like "Got a project in mind? Let's talk!" can be a gentle nudge encouraging visitors to make that first move. After all, your portfolio is not just a showcase of your work, but also an invitation for collaboration. So don't be shy—let people know you're ready and eager to discuss potential projects.

Optimize your portfolio for search engines

So, you've created a stellar portfolio and made sure people can easily contact you, but what's the use if no one can find it? That's where search engine optimization (SEO) comes in. Optimizing your portfolio for search engines is a key aspect of how to create a portfolio for motion graphics that stands out in a sea of competition.

Start with choosing the right keywords. Think about what potential clients or employers might type into a search engine when looking for a motion graphics artist. Phrases like "motion graphics portfolio" or "motion graphics artist" are a good starting point. But don't forget to include more specific keywords related to your unique style or specialties.

Once you have your keywords, sprinkle them throughout your portfolio. Include them in your project descriptions, image captions, and even in the meta description and title tags of your website. But be careful not to overdo it—search engines can penalize websites for keyword stuffing.

Another tip is to use descriptive filenames for your images and videos. Instead of "video1.mp4" or "image.jpg", use names that describe the content of the file and include your keywords. Also, remember to fill in the alt text for your images, as search engines use this to understand what the image is about.

Lastly, make sure your website is mobile-friendly. More and more people are using their phones to browse the web, and search engines favor websites that look good on all devices. So check your portfolio on different screen sizes and make any necessary adjustments.

Remember, SEO is a marathon, not a sprint—it can take time to see results. But with patience and consistency, your portfolio will start to climb the search engine rankings, increasing visibility and bringing in more potential clients.

If you're looking to build an impressive motion graphics portfolio, don't miss the workshop 'Making an Amazing Portfolio' by George Dyson. This workshop will provide you with valuable tips and insights to help you create a standout portfolio that showcases your motion graphics skills and helps you land your dream job.