Global Art Market: Insights and Trends Guide
Written by  Daisie Team
Published on 10 min read


  1. Overview of the Global Art Market
  2. Current Trends in the Art Market
  3. Top Performing Artists in the Market
  4. Insight into Art Auctions
  5. Art Market By Region
  6. Impact of Technology on the Art Market
  7. Investing in Art: A Guide
  8. Future Predictions for the Art Market
  9. Conclusion: Navigating the Art Market

Welcome to the fascinating arena of the global art market. It's a vast, vibrant and ever-changing world where creativity meets commerce. This guide, filled with insights and trends, will help you navigate the complexities and nuances of this dynamic market. Whether you're an artist, collector, investor or simply an art enthusiast, understanding the global art market trends and insights can provide you with an edge in this competitive space.

Overview of the Global Art Market

The global art market is a multifaceted ecosystem that encompasses a wide range of activities, from the creation and exhibition of art to its purchase and resale. This market, teeming with artists, galleries, auction houses, and collectors, is driven by both passion and investment potentials. Let's take a closer look at the key aspects of the global art market.

Market Size and Growth

The global art market is a significant economic sector, with art sales increasing 3% year-on-year to an estimated $67.8 billion in recent years. This growth is spurred by the high end of the market, where rare and valuable artworks command staggering prices.

Key Components of the Art Market

The art market is composed of various elements such as artists, art dealers, collectors, and auction houses. Artists create the works, which are then either sold directly or through intermediaries like galleries or auction houses. Collectors, both individual and institutional, drive demand in the market.

Market Dynamics

The art market is influenced by a variety of factors, from economic conditions and demographic shifts to taste and trends. For instance, periods of economic prosperity often lead to increased art sales, while economic downturns can result in a slowdown. Changing tastes and trends can also significantly impact the market value of certain artists or styles.

Art as an Investment

Art is increasingly seen as a viable investment asset. Many collectors are motivated not only by their love for art but also by the potential for financial gain. However, investing in art requires both knowledge and discernment as the market can be volatile and unpredictable.

Challenges in the Art Market

Despite its potential, the global art market is not without its challenges. Issues like forgery, provenance disputes, and market manipulation can pose risks to both artists and collectors. Therefore, due diligence and professional advice are crucial in navigating this intricate market.

Like any other market, the global art market also experiences shifts and changes. Keeping an eye on these trends can offer you more insight and understanding of the market's direction. Let's explore some of the current global art market trends.

Rise of Contemporary Art

Contemporary art is having its moment in the sun. More collectors and investors are gravitating towards works by living artists. This shift towards the contemporary is influenced by various factors—appeal of the new, potential for higher returns, and the thrill of discovering the next big artist.

Increase in Online Sales

Technology has made its way into the art world. Online sales of art have been on the rise, with more galleries and auction houses utilizing digital platforms to reach a global audience. This shift to online has been accelerated by the pandemic, which has forced many physical galleries and auctions to go online.

Push for Diversity

There's a growing recognition of the need for diversity in the art world. Works by artists from underrepresented groups, including women and artists of color, are gaining much-deserved attention and recognition. This trend is not only enriching the art landscape but also opening up new investment opportunities.

Focus on Sustainability

The art world is also responding to the global call for sustainability. From eco-friendly art materials and practices to art that raises awareness about environmental issues, sustainability is becoming a significant trend in the art market.

Emergence of New Art Markets

The global art market isn't just about the West anymore. New markets are emerging in Asia, the Middle East, and Africa, offering fresh perspectives and challenging the traditional dominance of Western art. This trend is broadening the art market and adding to its dynamism and diversity.

Top Performing Artists in the Market

Knowing who's who in the art world can be a bit like keeping track of a thrilling horse race. Artists’ market positions fluctuate based on various factors—from critical acclaim to auction performance. So, who are some of the artists making waves in the global art market now?


Despite his anonymity, Banksy is one of the most recognized names in the contemporary art world. His satirical street art, often conveying political messages, has earned him a massive following. His works have been achieving record prices at auctions, making him a significant player in the global art market.

Yayoi Kusama

Yayoi Kusama, a Japanese artist known for her captivating and immersive installations, is another top performer in the art market. Her distinctive style—marked by bold colors, patterns, and repetition—has made her works highly sought after by collectors and investors alike.

Jean-Michel Basquiat

The late Jean-Michel Basquiat continues to reign in the art market. His raw and expressive works, often dealing with themes of power, race, and poverty, have been breaking records at auctions. Basquiat's popularity and influence show no signs of waning, making him a lasting force in the art market.

David Hockney

British artist David Hockney is another top performer. Known for his vibrant and evocative landscapes, Hockney's works have been achieving impressive prices at auctions. His enduring appeal and innovative approach to art have solidified his position in the art market.


Rising star KAWS, aka Brian Donnelly, has been making waves in the art market with his pop culture-influenced works. From paintings to sculptures to collectible toys, KAWS's diverse portfolio and broad appeal have made him a hot favorite among new-age collectors and investors.

Insight into Art Auctions

Art auctions are like the Olympics of the art world—exciting, competitive, and full of surprises. They can be a great place to discover new artists, buy an artwork, or just enjoy the thrill of the bidding war. But what's the deal with art auctions? Let's take a closer look.

Major Auction Houses

Sotheby's, Christie's, and Bonhams are long-standing powerhouses in the auction world. They host major sales in art capitals like New York, London, and Hong Kong, offering works from different eras and genres. These auction houses have a reputation for presenting top-notch works and setting record-breaking prices.

The Bidding Process

Each auction kicks off with the auctioneer presenting the lot (the artwork or group of artworks on sale). The auctioneer starts the bidding at a low price, and interested buyers raise their paddles to place their bids. The price keeps going up until no one else decides to bid. The last bidder then gets the lot—simple and exciting!

Artist Records

Auction houses often set new records for artists. For instance, a painting by David Hockney was sold at Christie's for over $90 million in 2018, making it the most expensive work by a living artist sold at auction. These records reflect the ever-changing dynamics of the global art market and provide valuable insights into market trends.

Online Auctions

With the rise of technology, online auctions have become increasingly popular. Platforms like Artsy and Paddle8 have made it possible for art lovers all over the world to participate in auctions without leaving their homes. This accessibility has broadened the art market and introduced a new wave of collectors.

Art Market By Region

Just like food, music, or fashion, art varies greatly from one region to another. Each region has its unique style, favorite themes, and celebrated artists. So, let's take a trip around the world and explore the fascinating global art market trends and insights by region.


Europe is known for its rich art history, with centuries-old art movements like Renaissance, Impressionism, and Cubism. Today, cities like Paris, London, and Berlin continue to be vibrant art centers. They host numerous art fairs, exhibitions, and auctions, offering a wide range of artworks from Old Masters to contemporary pieces.

North America

North America, especially New York, plays a significant role in the global art market. It is home to renowned institutions like The Museum of Modern Art and Gagosian Gallery. It's also a hot spot for contemporary art, with prolific artists like Jeff Koons and Cindy Sherman.


Asia's art market has been booming in recent years. China, in particular, has emerged as a major player. Chinese artists like Zeng Fanzhi and Ai Weiwei have gained international recognition, and the demand for Asian contemporary art is on the rise. Additionally, art fairs and auctions in Hong Kong have become essential events in the global art calendar.

Middle East

The Middle East has been making waves in the art world recently. Cities like Dubai and Abu Dhabi have become cultural hubs, hosting international art fairs and building world-class museums like the Louvre Abu Dhabi. The region's art market is known for its vibrant contemporary art scene, with a focus on socially engaged works.

Latin America

Latin America has a diverse and dynamic art market. Brazilian and Mexican art, in particular, are gaining global attention. The region’s art is characterized by its colorful palette, strong cultural references, and a blend of traditional and contemporary techniques.

Impact of Technology on the Art Market

Technology is changing the world — and the art market is no exception. From online auctions to digital art, let's see how technology is reshaping global art market trends and insights.

Online Auctions

Remember the thrill of bidding in a packed auction room? Well, you can now experience it from your living room. Online auctions have become popular, making it easy for anyone, anywhere, to bid on their favorite art pieces. They've expanded the market, attracting new buyers and sellers.

Social Media

Artists are now using social media platforms like Instagram to showcase their work, reach a global audience, and even sell directly to art lovers. It's a game changer, enabling artists to build their brand and connect with their fans in a way that was not possible before.

Digital Art

Art is no longer confined to canvas or sculpture. Artists are now using digital tools to create stunning pieces of art. And with the rise of Non-Fungible Tokens (NFTs), digital art has gained a whole new level of recognition and value. This is a trend to watch!

Artificial Intelligence

Believe it or not, Artificial Intelligence (AI) is making its way into the art world. Artists are using AI to create unique artworks, and it's also being used to predict art market trends. On the flip side, some are questioning what this means for the future of art — will AI replace human creativity?

Investing in Art: A Guide

Art isn't just for adorning your walls — it can also be a smart investment. But where do you start? Here's a simple guide to help you navigate the world of art investment.

Understanding the Market

Before you buy your first piece of art, it's important to understand the global art market trends and insights. After all, knowledge is power. Attend gallery openings, art fairs, and auctions. Read up on art history and trends. Follow artists and collectors on social media. The more you know, the better your decisions will be.

Buy What You Love

Investing in art doesn't mean you have to buy what's hot or expensive. In fact, the best piece of advice is to buy what you love. After all, you'll be living with the art, and it should bring you joy. Plus, if you buy what you love, you'll be less likely to make impulsive decisions that you might regret later.

Diversify Your Portfolio

Just like with any other investment, it's smart to diversify your art portfolio. Don't put all your money into one artist or one style of art. Instead, spread your investments across different artists, styles, and periods. This can help reduce risk and potentially increase your returns.

Art Advisors

Feeling overwhelmed? An art advisor can help. These experts can guide you through the process, provide valuable insights into the art market, and help you find pieces that fit your taste and budget. Remember, investing in art is a journey, not a race. Take your time, ask lots of questions, and enjoy the process.

Future Predictions for the Art Market

Peeking into the future is always intriguing, especially when it comes to the dynamic world of art. Let's explore a few trends and insights that might shape the global art market in the coming years.

Impact of Technology

Technology is changing the world, and the art market is no exception. Digital art, including NFTs (Non-Fungible Tokens), is on the rise. This means artists can sell their work directly to collectors online, bypassing galleries and auction houses. As more artists and collectors embrace this tech, expect to see a surge in digital art sales.

Rise of Young Collectors

Millennials and Gen Z are making their mark on the art market. They're buying art online, attending virtual auctions, and following artists on social media. This younger generation's influence will likely shape the art market, favoring more contemporary, diverse, and socially conscious works.

Focus on Sustainability

As the world becomes more eco-conscious, so does the art market. Artists are creating art with recycled materials or focusing on environmental themes. Collectors are also becoming more aware of the environmental impact of their purchases. In the future, we might see more demand for sustainable art and art practices.


Art has always been a global affair, but the market is becoming even more so. Artists from all corners of the world are gaining recognition, and collectors are eager to explore new regions and styles. This trend is likely to continue, making the global art market a truly diverse and vibrant scene.

Conclusion: Navigating the Art Market

The global art market can seem like a maze. With so many artists, styles, and trends, how do you find your way? Here are a few tips to keep in mind.

Research is Key

Whether you're an artist, collector, or just an art lover, staying informed is crucial. Keep an eye on global art market trends and insights, read about artists, and understand the market's dynamics. The more you know, the better decisions you can make.

Build a Network

Get to know artists, gallery owners, and fellow art lovers. Attend art fairs, exhibitions, and auctions. A strong network can provide valuable insights and opportunities, and make your art market journey more enjoyable.

Trust Your Taste

Art is subjective. What one person loves, another might not. So, while it's important to understand the market, it's equally important to trust your own taste. After all, art should bring joy and inspiration, and that's a deeply personal experience.

Enjoy the Journey

Finally, remember to enjoy the journey. The art market is a fascinating world, full of beauty and creativity. Whether you're buying your first artwork or building a collection, take the time to enjoy the process, the discoveries, and the art itself.

If you're looking to expand your knowledge on the global art market and learn how to break into international markets as a creative, don't miss Sav's workshop titled 'How to Break into International Markets as a Creative'. This workshop will provide you with valuable insights and practical strategies to help you navigate and succeed in the international creative scene.