Global Copywriter Salaries: Insights & Tips
Written by  Daisie Team
Published on 9 min read


If you're a copywriter or aspiring to become one, you've probably wondered about the average salary for a copywriter around the world. You're not alone. It's a topic that often comes up in conversations and online discussions. This blog post is here to shed some light on the subject, providing you with valuable insights and tips regarding copywriting salaries globally. Let's dive into it, shall we?

Global overview of copywriter salaries

The average salary for a copywriter around the world varies quite a bit. This is due to factors such as cost of living, demand for copywriters, and the specific industries in each region. Here's a snapshot of what you can expect:

  • North America: In the United States, a copywriter can expect to earn anywhere between $56,000 (the 25th percentile) to $89,000 (the 75th percentile), according to a recent report by ZipRecruiter.
  • Europe: The salary range differs across Europe. For instance, in the United Kingdom, a copywriter earns an average of £25,000 to £35,000 annually.
  • Asia: In countries like Singapore and Japan, the average salary for a copywriter can range from SGD 40,000 to JPY 4,000,000 per year.
  • Australia: Australian copywriters earn between AUD 50,000 to AUD 70,000 a year on average.
  • South America: In South America, a Brazilian copywriter might earn between BRL 30,000 to BRL 60,000 annually.
  • Africa: In South Africa, the average salary for a copywriter is around ZAR 200,000 to ZAR 300,000 a year.

Remember, these are just averages. Factors like your level of experience, niche, and the company you work for can significantly affect your salary. Also, these figures don't take into account the freelance copywriters who might earn more—or less—depending on their clients and workload.

So, what can you do with this information? Well, it helps to know the average salary for a copywriter around the world when you're negotiating your salary or deciding where to work. Plus, having a global perspective can open up new opportunities for you—as a copywriter, the world is truly your oyster!

Copywriter salaries in North America

When it comes to North America, you're in one of the areas with the highest average salary for a copywriter. Let's break it down a bit more.

In the United States, copywriting is a well-established and respected profession. According to Payscale, the middle 50% of copywriters earn between $42,000 and $87,000 annually. That's not too shabby, right? But what's even more exciting is that the top 10% of earners make over $100,000! Now, that's a figure that can get your heart racing!

Now, let's hop across the border to Canada. According to Neuvoo, Canadian copywriters can expect an average salary of CAD 57,500 per year. The top earners, on the other hand, can make up to CAD 96,000. So, while the figures might not be as high as in the US, they're still pretty impressive.

But remember, these numbers are just averages. Factors like the industry you're in, your level of experience, and even your negotiation skills can impact your earnings. So, if you're considering a career in copywriting in North America, you're looking at a profession with a promising salary potential!

Copywriter salaries in Europe

Europe's a bit of a mixed bag when it comes to the average salary for a copywriter. So, let's take a quick tour.

In the United Kingdom, copywriters can expect to earn an average income of £25,000 to £35,000 a year, according to And if you're really good at what you do, you could be pulling in more than £55,000 a year! That's a lot of fish and chips!

Now, let's jet over to Germany. The average salary for a copywriter in Germany, according to, ranges from €30,000 to €60,000 a year. And the top dogs in the industry? They're raking in up to €72,000!

And let's not forget our friends in France. According to Indeed, French copywriters earn an average salary of around €35,000 per year. But the crème de la crème of the industry can make up to €50,000 a year. That's a lot of baguettes!

So, if you're considering a career as a copywriter in Europe, just remember: the salary can vary quite a bit depending on where you are. But with the right skills and a bit of hard work, you can definitely make a good living doing what you love!

Copywriter salaries in Asia

Next on our journey, we land in Asia. A continent brimming with diversity, the average salary for a copywriter here is just as varied.

Starting off in Japan, a copywriter can expect to earn an average annual salary of around ¥4,000,000, according to Doda. That's enough to enjoy a lot of sushi!

Over in China, the story changes slightly. According to Zhaopin, the average salary for a copywriter in Beijing is around ¥100,000 per year, while in Shanghai, it's about ¥120,000. So, while it's not quite sushi money, it's still a tidy sum.

In India, the situation is slightly different. According to Payscale, a copywriter can expect to earn an average salary of about ₹500,000 per year. That's quite a lot of rupees to take home!

So, what can we gather from this information? Well, Asia is an exciting and diverse place to work as a copywriter, and the salaries reflect this. From sushi money in Japan to a tidy sum in China, and a whole lot of rupees in India, there's plenty of potential for a rewarding career in copywriting.

Copywriter salaries in Australia

Let's move on to the Land Down Under. Australia, famous for its kangaroos, koalas, and the Great Barrier Reef, also has something to offer to the copywriters among us.

According to Payscale, the average salary for a copywriter in Sydney is around AU$70,000 per year. That's quite a bit of cash to tuck into your kangaroo pouch, wouldn't you agree?

Over in Melbourne, the numbers are similar with the average salary hovering around AU$67,000, as noted by Adzuna. So, whether you're sipping a flat white in a Melbourne café or admiring the Sydney Opera House, you can enjoy a comfortable lifestyle as a copywriter in Australia.

But what about the rest of Australia? Well, the average salary for a copywriter in Brisbane, according to Indeed, is about AU$65,000. So, while it's a bit less than Sydney or Melbourne, it's still not too shabby, right?

So, what do all these numbers tell us? Australia is a great place for copywriters to live and work, with competitive salaries across the major cities. Whether you're in Sydney, Melbourne, or Brisbane, you can expect to earn a good income while enjoying the Aussie lifestyle.

Copywriter salaries in South America

Let's pack our bags and take a trip to the vibrant continent of South America. Known for its rich culture, music, and dance, South America also has something to dance about when it comes to copywriter salaries.

Let's start with Brazil—home of samba, carnival, and the towering Christ the Redeemer. Here, according to Glassdoor, an average salary for a copywriter is about R$57,000 per year. Not bad for a country known for its football prowess, eh?

Swing over to Argentina, and the story gets even more interesting. The average salary for a copywriter in Buenos Aires, according to SalaryExplorer, is roughly ARS 444,000 per year. That's quite a bit to cheer about, especially when you're enjoying a football match at La Bombonera.

And if we travel up to Colombia, the average salary for a copywriter in Bogota is around COP 27,000,000, according to Mifuturo. That's a lot of zeros, but don't worry, it's all part of the rhythm of life in this vibrant city.

In conclusion, South America offers a range of salaries for copywriters. Whether you're in Brazil, Argentina, or Colombia, there's a good chance you'll have a salary that will let you samba, tango, or salsa the night away.

Copywriter salaries in Africa

Next stop on our global journey is the diverse and vibrant continent of Africa. From the bustling metropolis of Lagos to the scenic beauty of Cape Town, let's explore what a copywriter can expect to earn in this part of the world.

In Nigeria, the heart of West Africa, a copywriter can expect to earn on average NGN 1,500,000 per year according to SalaryExplorer. That's not too shabby, especially when you're busy soaking up the vibrant culture and music of Lagos!

Down south in South Africa, the story gets a bit more exciting. In the shadow of Table Mountain, a copywriter in Cape Town can anticipate an average salary of ZAR 216,000 per year, as per Payscale. How's that for a view and a paycheck?

Now, if we jet over to the East, in Kenya, a copywriter in Nairobi can expect to earn about KES 1,200,000 per year according to Glassdoor. That's quite a sum to safari with, wouldn't you agree?

In conclusion, Africa offers a wide range of salaries for copywriters. Whether you're in Nigeria, South Africa, or Kenya, you're likely to find a salary that aligns with your needs and allows you to fully enjoy the rich and diverse experiences Africa has to offer.

How to negotiate your copywriter salary

The art of salary negotiation can be a game-changer for your career. But let's face it, it's not always a walk in the park. So, how do you go about it?

First things first, know your worth. Research is your best friend here. Look for the average salary for a copywriter around the world and in your specific region. Websites like Glassdoor, Payscale, and even job postings can give you a good idea of what you should be earning. Remember, knowledge is power.

Once you have the numbers, it's time to build your case. Highlight your skills, achievements, and the value you bring to the table. Did you write a killer sales copy that boosted the company's revenue? Or maybe you crafted a compelling brand story that got rave reviews? These are your bargaining chips—don't be shy to use them.

Now, the moment of truth: The negotiation talk. Be confident, be assertive, but also be flexible. Remember, salary isn't the only thing on the table. Benefits like flexible work hours, paid leave, professional development opportunities, and healthcare can also be part of the negotiation.

And remember, it's okay to say no if the offer doesn't meet your expectations. There's always another opportunity around the corner. After all, you are a talented copywriter!

Whether you are negotiating your salary for a new job or a raise at your current job, these tips can help you secure a better deal. Because you know what they say: You don't get what you deserve, you get what you negotiate.

Tips to increase your copywriter salary

So you're a wordsmith, a master of persuasion, a copywriting genius. But do you feel like your paycheck doesn't reflect your skills? You're not alone. Here are some tips to help you level up and increase your average salary as a copywriter around the world.

Keep Learning: The copywriting world is ever-changing. New trends, techniques, and platforms pop up all the time. Stay ahead of the curve by continuously learning and adapting. Consider taking online courses or attending workshops to add more tools to your writer's toolbox.

Specialize: Being a jack of all trades can be helpful, but being a master of one can be lucrative. Consider specializing in a niche—like tech, healthcare, or fashion—where demand is high and competition is low. Remember, specialists often earn more than generalists.

Expand Your Skills: Copywriting isn't just about writing. Knowledge of SEO, content strategy, or social media marketing can make you a more valuable asset to your employer or clients. Plus, these extra skills can give your salary a nice boost.

Network: They say it's not what you know, but who you know. Join copywriting communities, attend industry events, and connect with fellow copywriters and potential clients. Networking can open doors to opportunities that you didn't even know existed.

Freelance: Consider taking on freelance projects on the side. Not only will this supplement your income, but it will also give you diverse experience and make your portfolio more impressive.

Remember, increasing your salary isn't an overnight feat. It takes time, effort, and persistence. But with these tips in mind, you're well on your way to earning what you're worth as a copywriter. So get out there and make your mark!

If you enjoyed this blog post on global copywriter salaries and want to learn more about expanding your creative career internationally, we recommend checking out Sav's workshop, 'How to Break into International Markets as a Creative.' This workshop provides valuable insights and tips on how to successfully navigate and thrive in the global creative marketplace.