Headshots 101: What They Are and How to Get the Perfect One

Written by Daisie Team

Published on 20 June 2023 7 min read

Headshots are an essential part of today's professional world, as they can make or break a first impression. This guide will walk you through the ins and outs of headshots, from understanding what they are to selecting the perfect one for your needs. So, let's dive in and learn everything you need to know about headshots.

What are Headshots?

A headshot is a professional photograph that focuses primarily on a person's face, capturing their unique features and personality. Headshots are typically used for professional purposes, such as resumes, websites, social media profiles, and casting calls. Let's explore the differences between headshots and portraits, as well as the various types of headshots available.

Headshots vs. Portraits

While both headshots and portraits are photographs of a person, they serve different purposes. Headshots are meant to showcase an individual's professional appearance and personality, often used for business and promotional purposes. Portraits, on the other hand, are more artistic and capture the essence of the subject, often used for personal enjoyment or artistic display. Here are some key differences:

Focus: Headshots concentrate on the face, while portraits may include the entire body or a more creative composition.
Style: Headshots are typically clean and polished, while portraits can have a variety of styles, from casual to formal.
Purpose: Headshots are for professional use, while portraits can serve personal or artistic purposes.

Types of Headshots

Headshots come in various styles, depending on the intended use and the subject's profession. Here are three common types of headshots:

Business Headshots: These are clean, professional-looking images used for resumes, LinkedIn profiles, and company websites. They usually feature a neutral background and conservative attire.
Actor Headshots: Actors and performers use these headshots for casting calls and auditions. They focus on the subject's unique features and often include a range of expressions to showcase their acting abilities.
Creative Headshots: These headshots are for individuals in creative industries, such as writers, designers, or artists. They may have a more artistic or stylized feel, reflecting the subject's personality and profession.

Now that we've answered the question, "what is a headshot," it's time to learn about finding the right photographer and preparing for your headshot session.

Finding the Right Photographer

Choosing the right photographer is crucial for capturing the perfect headshot. Their expertise and style will greatly influence the final product. Let's explore how to research local photographers, check portfolios and reviews, and ask for recommendations to find the best fit for your needs.

Research Local Photographers

Start by searching for photographers in your area who specialize in headshots. Consider the following steps to narrow down your options:

Use search engines and social media platforms to find headshot photographers near you.
Visit their websites to view their portfolios and get a sense of their style.
Compare pricing and package options to find a photographer that fits within your budget.

Check Portfolios and Reviews

Once you have a list of potential photographers, carefully examine their portfolios and read client reviews. Keep these factors in mind:

Quality: Look for high-quality images with good lighting, sharp focus, and flattering angles.
Style: Make sure the photographer's style matches your preferences and the type of headshot you need.
Consistency: Check for consistency across their work, as it indicates professionalism and skill.
Reviews: Read client testimonials and reviews to learn about their experiences and level of satisfaction.

Ask for Recommendations

Don't hesitate to ask friends, family, and colleagues for photographer recommendations. They might have firsthand experience or know someone who does. Additionally, consider reaching out to professionals in your industry who have great headshots and inquire about their photographer.

With the right photographer selected, it's time to prepare for your headshot session and ensure you look your best on the big day.

Preparing for Your Headshot Session

Proper preparation is key to achieving a stunning headshot. In this section, we'll discuss wardrobe choices, grooming and makeup, as well as the importance of rest and hydration.

Wardrobe Choices

Selecting the right clothing can greatly impact how your headshot is perceived. Consider these tips when choosing your outfit:

Comfort: Wear clothes that make you feel confident and comfortable. If you feel awkward, it may show in your photos.
Solid colors: Opt for solid colors that complement your skin tone. Avoid busy patterns, as they can be distracting.
Professionalism: Choose attire that reflects the level of professionalism you want to convey in your industry.
Layers: Bring additional clothing options for variety. You can layer different pieces to create multiple looks during your session.

Grooming and Makeup

Proper grooming and makeup application can enhance your appearance and ensure you look polished in your headshot. Keep these tips in mind:

Hair: Style your hair in a way that suits your face shape and complements your features. Consider a professional haircut or styling session before your shoot.
Makeup: Opt for natural-looking makeup that enhances your features without appearing overdone. You may want to hire a makeup artist for a flawless finish.
Facial hair: If you have facial hair, groom it neatly to maintain a professional appearance.

Rest and Hydration

It's essential to take care of your body before your headshot session. A well-rested and hydrated appearance can make a significant difference in your photos:

Sleep: Aim for a full night's sleep before your session to minimize dark circles and puffiness under your eyes.
Hydration: Drink plenty of water in the days leading up to your shoot. Proper hydration benefits your skin, making it appear healthy and glowing.
Skincare: Follow a consistent skincare routine to keep your skin looking its best. Avoid trying new products right before your session to prevent potential skin reactions.

With these preparation tips in mind, let's move on to discuss posing for your headshot and how to convey the right message through your body language and facial expressions.

Posing for Your Headshot

Once you're prepared for your headshot session, it's time to strike the perfect pose. In this section, we'll explore finding your best angle, mastering facial expressions, and using body language to convey your desired message.

Finding Your Best Angle

Discovering your most flattering angle can make a world of difference in your headshot. Here are some tips to help you find it:

Experiment: Practice posing in front of a mirror or take some selfies to determine which angles highlight your best features.
Ask for guidance: A professional photographer can help you find your ideal angle during the session. Don't be afraid to ask for their advice.
Be mindful of posture: Stand or sit up straight with your shoulders back. Good posture can make you appear more confident and approachable.

Facial Expressions

Your facial expression plays a significant role in conveying your personality and professionalism. Keep these tips in mind when posing for your headshot:

Natural smile: Aim for a genuine, natural smile that reaches your eyes. Forced smiles can make you appear insincere or uncomfortable.
Relaxed face: Keep your facial muscles relaxed to avoid looking tense or strained in your photos.
Eye contact: Maintain direct eye contact with the camera to create a sense of connection with the viewer.

Body Language

The way you position your body can also influence the overall impact of your headshot. Consider these body language tips:

Angles: Avoid facing the camera straight on — instead, angle your body slightly to create a more dynamic and slimming effect.
Arms and hands: Be mindful of your arms and hands. Keep them relaxed and avoid crossing your arms, as it can make you appear closed off.
Leaning in: Slightly lean toward the camera to convey engagement and interest in your headshot.

Now that you know how to pose for your headshot, let's discuss selecting the perfect image to represent you and your personal brand.

Selecting the Perfect Headshot

After your headshot session, you'll be faced with the task of choosing the perfect image. In this section, we'll cover assessing lighting and composition, evaluating emotion and connection, and seeking a second opinion to help you make the best choice.

Assessing Lighting and Composition

Good lighting and composition can make or break a headshot. Keep these factors in mind when reviewing your photos:

Lighting: Look for even, flattering lighting that doesn't create harsh shadows on your face.
Background: Choose a headshot with a simple, uncluttered background that doesn't distract from your face.
Focus: Ensure that your face is in sharp focus, while the background is slightly blurred to create depth.
Cropping: The ideal headshot should be cropped around the chest or shoulders, leaving some space above your head.

Evaluating Emotion and Connection

Your headshot should evoke a sense of emotion and connection with the viewer. Consider these aspects when making your selection:

Expression: Choose a photo with a genuine, natural smile and a relaxed facial expression that conveys warmth and approachability.
Eye contact: Select an image where you're making direct eye contact with the camera, as it can create a sense of connection with the viewer.
Personality: Look for a headshot that accurately represents your personality and the image you want to project in your professional life.

Getting a Second Opinion

It can be helpful to get a second opinion when selecting your headshot. Here's how:

Ask friends or colleagues: Show your top choices to people who know you well and can provide honest feedback on which photo best represents you.
Consult your photographer: Your photographer has a trained eye and can offer valuable insights into which photos have the strongest lighting, composition, and emotion.
Consider your target audience: Think about the people who will be viewing your headshot and choose an image that would resonate with them.

By following these tips, you'll be well-equipped to select the perfect headshot that showcases your personality and professionalism. So, the next time someone asks you, "What is a headshot?" you can confidently share your knowledge and help them make the best impression possible.

If you're intrigued by the art of portrait photography and want to deepen your understanding of capturing the essence of your subjects, we highly recommend checking out the workshop 'The Portrait: An Intimate Act' by Andreas Laszlo Konrath. This workshop will guide you through the process of creating compelling and intimate portraits, helping you connect with your subjects on a deeper level. Don't miss out on this opportunity to refine your portrait photography skills!