6 Practical Social Media Trends to Boost Your Marketing Strategy in 2023

Written by Daisie Team

Published on 13 March 2023 8 min read

As we move into 2023, staying ahead of the curve in social media marketing is essential for success. Navigating the ever-changing landscape can be overwhelming, but understanding the latest social media trends will help you boost your marketing strategy and connect with your audience. In this blog, we'll explore six practical social media trends for 2023 that you can leverage to enhance your marketing efforts and drive results.

1. Embracing Short-Form Video

Short-form video content has taken the digital world by storm, and it doesn't seem to be going anywhere anytime soon. As one of the top social media trends of 2023, short-form video platforms offer a unique opportunity for brands to engage with their audience and showcase their products or services in a creative, entertaining way. Let's dive into three popular platforms that are perfect for short-form video content.

TikTok Strategies

Hashtag Challenges: Leverage the power of user-generated content by creating a branded hashtag challenge that encourages users to create their own videos using your hashtag and product.
Duets and Stitch: Engage with your audience and other creators by participating in duets or stitching their videos, allowing you to add your own twist to existing content.
Trending Sounds: Stay on top of trending sounds and songs to incorporate into your videos, increasing the likelihood of reaching a larger audience.

Instagram Reels

Product Demonstrations: Showcase your products in action with quick, engaging Reels that highlight their features and benefits.
UGC Highlights: Share user-generated content from your customers or influencers to increase social proof and showcase real-life applications of your products.
Instagram Reels Ads: Expand your reach by investing in Reels ads, targeting potential customers who may not already follow your brand.

YouTube Shorts

Short Tutorials: Use YouTube Shorts to teach your audience something new or demonstrate a quick tip related to your product or industry.
Series: Create a series of Shorts centered around a specific theme or topic, encouraging viewers to subscribe for more content.
Collaborations: Partner with other creators in your niche to expand your audience and share valuable content with a broader demographic.

By embracing short-form video content and incorporating it into your marketing strategy, you'll be on track to stay ahead of social media trends in 2023 and effectively engage with your audience.

2. Leveraging Influencer Marketing

Influencer marketing continues to dominate the social media landscape, providing brands with a powerful way to connect with potential customers and build trust. As one of the top social media trends for 2023, influencer marketing offers numerous opportunities for brands to tap into new audiences and boost their marketing strategy. Let's explore three key aspects of influencer marketing to consider for your brand.

Micro-Influencers

High Engagement: Micro-influencers, typically defined as having between 1,000 and 100,000 followers, often boast higher engagement rates than their more prominent counterparts, making them a valuable asset for brands.
Niche Audiences: Micro-influencers often have a dedicated, niche following, allowing your brand to target a specific audience and increase the likelihood of conversions.
Cost-Effective: Working with micro-influencers is usually more affordable than partnering with larger influencers or celebrities, providing a cost-effective way to leverage influencer marketing.

Industry-Specific Influencers

Expertise: Industry-specific influencers have a deep understanding of your niche, offering valuable insights and expertise to your audience.
Credibility: By partnering with influencers in your industry, your brand gains credibility and trust, as their endorsement carries weight within their niche.
Relevance: Content created by industry-specific influencers is more likely to resonate with your target audience, driving engagement and conversions.

Influencer-Brand Collaborations

Co-creation: Collaborate with influencers to co-create content, such as videos, blog posts, or social media campaigns, providing unique perspectives and insights from both parties.
Product Collaborations: Develop limited-edition products or collections with influencers, generating buzz and excitement around your brand.
Events and Experiences: Host events or experiences in collaboration with influencers, offering exclusive access to their followers and creating memorable moments that drive brand affinity.

Leveraging influencer marketing in 2023 is a powerful way to connect with your target audience, build trust, and drive results. By staying ahead of the curve and incorporating these strategies into your marketing efforts, you'll be well-positioned to capitalize on this essential social media trend.

Social commerce is quickly becoming a vital aspect of online shopping, and this trend shows no signs of slowing down in 2023. By integrating e-commerce directly into social media platforms, brands can create seamless shopping experiences for their customers, making it easier than ever to discover and purchase products. Let's dive into three social commerce features that can help boost your marketing strategy and drive sales.

Shoppable Posts

Visual Appeal: Shoppable posts combine compelling visuals with the convenience of in-app purchasing, creating an engaging and user-friendly shopping experience.
Instant Gratification: Customers can purchase directly from a shoppable post without needing to leave the platform, reducing friction and increasing the likelihood of a sale.
Analytics: Shoppable posts provide valuable data on customer behavior and preferences, helping you optimize your marketing efforts and better target your audience.

Instagram Shopping

Product Tags: Instagram Shopping allows brands to tag products in their posts, making it easy for users to tap and view product details, price, and a direct link to purchase.
Shop Tab: The Shop Tab on Instagram lets users browse and discover products from their favorite brands, further streamlining the shopping experience.
Checkout Feature: Instagram's in-app checkout feature simplifies the purchasing process, allowing customers to complete transactions without leaving the platform.

Pinterest Shopping

Shop the Look Pins: With Pinterest's Shop the Look Pins, users can click on individual products within a Pin to view more information and directly purchase items.
Visual Search: Pinterest's visual search tool allows users to find and shop for products based on images, providing a unique and engaging way to discover new items.
Shopping Lists: Pinterest users can save shoppable Pins to their Shopping Lists, making it easy to return to and purchase items later.

By incorporating social commerce into your marketing strategy, you'll be able to reach new customers, drive sales, and stay ahead of the curve as one of the key social media trends in 2023. Make the most of these features to create a seamless and engaging shopping experience for your audience.

4. Community Building

Community building is a powerful way to connect with your audience and establish brand loyalty. By nurturing and engaging with your online community, you can create a sense of belonging and cultivate long-lasting relationships with your customers. In 2023, focusing on community building will be more important than ever for successful social media marketing. Here are three platforms to consider when building your brand's online community.

Facebook Groups

Targeted Engagement: Facebook Groups allow you to create private or public spaces for specific topics or interests, ensuring meaningful conversations and interactions among your audience.
Peer-to-Peer Support: Groups provide an environment for users to share experiences, ask questions, and offer advice, fostering a sense of camaraderie and support within your community.
Feedback and Insights: By monitoring and participating in group discussions, you can gather valuable feedback and insights to improve your products and services, while also demonstrating your brand's commitment to customer satisfaction.

LinkedIn Groups

Professional Networking: LinkedIn Groups are an excellent way to connect with industry professionals, share ideas, and establish your brand as a thought leader in your field.
Job Opportunities: Posting job openings or sharing career-related content can attract top talent to join your community and help grow your company.
Business Development: By engaging with other professionals and sharing valuable content within LinkedIn Groups, you can strengthen your brand's reputation and potentially uncover new business opportunities.

Twitter Chats

Real-Time Interaction: Twitter Chats provide a fast-paced, real-time platform for discussing topics and trends relevant to your industry or audience.
Brand Visibility: Participating in Twitter Chats increases your brand's visibility and allows you to engage with a wider audience, potentially attracting new followers and customers.
Thought Leadership: By sharing your expertise and insights during Twitter Chats, you can establish your brand as a knowledgeable and reliable source of information within your niche.

By prioritizing community building in your social media marketing strategy for 2023, you'll be able to strengthen your brand's presence, build customer loyalty, and foster meaningful connections with your audience. Don't underestimate the power of a strong and engaged community—it's a trend that's here to stay.

5. Focus on Sustainability

With growing concerns about the environment and climate change, sustainability is becoming a major driving force in consumer behavior. Brands that prioritize sustainability in their business practices and marketing efforts are likely to resonate with environmentally conscious consumers. In 2023, embracing sustainability as part of your social media marketing strategy will be essential for staying relevant and appealing to your audience. Here are some areas to focus on:

Eco-Friendly Products

Product Innovation: Develop or promote products that are made from sustainable materials, have a lower environmental impact, or contribute to a circular economy.
Transparent Communication: Clearly communicate the eco-friendly features of your products and how they benefit the environment, using easy-to-understand language and visuals.
Consumer Education: Share tips and information on how your audience can make more sustainable choices in their everyday lives, positioning your brand as a helpful resource.

Sustainable Packaging

Material Choices: Opt for packaging materials that are recyclable, biodegradable, or made from recycled content to reduce waste and environmental impact.
Design Efficiency: Minimize packaging size and weight to reduce transportation emissions and material usage, while still maintaining product protection.
Consumer Involvement: Encourage customers to recycle, reuse, or return packaging materials, and provide clear instructions on how to do so.

Environmental Initiatives: Share your company's efforts to reduce its carbon footprint, conserve resources, or support environmental causes, showing your commitment to sustainability.
Community Investment: Highlight partnerships or initiatives that support local communities or global causes, demonstrating your brand's social responsibility.
Employee Engagement: Showcase how your team members are involved in sustainability efforts, both within your company and in their personal lives, to create a genuine connection with your audience.

By incorporating sustainability into your social media marketing strategy in 2023, you'll not only appeal to environmentally conscious consumers, but also contribute to a better future for our planet. It's a win-win situation that's hard to ignore!

6. Authentic Storytelling

As social media becomes increasingly crowded, standing out from the competition is more important than ever. One way to achieve this is through authentic storytelling, which helps build trust and loyalty among your audience. In 2023, focusing on authenticity in your social media marketing strategy will be key to creating lasting connections with your followers. Let's explore some ways to embrace authentic storytelling:

User-Generated Content

Real Experiences: Share content created by your customers, like reviews, testimonials, or photos, to showcase how real people are using and enjoying your products or services.
Engagement Opportunities: Encourage your audience to participate in contests, challenges, or discussions that invite them to share their own stories and experiences with your brand.
Community Highlights: Showcase the diverse experiences and perspectives of your audience by featuring their stories on your social media platforms, creating a sense of belonging and inclusivity.

Behind-The-Scenes

Insider Access: Give your followers a glimpse into the inner workings of your company by sharing behind-the-scenes content, like office tours, product development updates, or employee profiles.
Real-time Updates: Share live updates from events, product launches, or special occasions to make your audience feel like they're part of the action.
Authentic Moments: Showcase the less polished, more human side of your brand by sharing candid moments, bloopers, or spontaneous interactions between team members.

Brand Personality

Unique Voice: Develop a distinct brand voice that reflects your company's values, culture, and personality, and use it consistently across your social media channels.
Emotional Connections: Share stories or content that evoke emotion, whether it's humor, nostalgia, or inspiration, to create a deeper connection with your audience.
Values Alignment: Clearly communicate your brand's values and beliefs, and demonstrate how they're reflected in your products, services, and company culture.

By focusing on authentic storytelling in your social media marketing strategy for 2023, you'll build trust and loyalty with your audience, helping your brand stand out in a sea of competitors. So, go ahead and tell your story—it's time for the world to hear it!

If you're looking to improve your social media presence and want to learn effective strategies tailored for creatives, don't miss out on Shannon's workshop, 'Effective Social Media Strategies For Creatives'. This workshop will provide you with actionable tips and techniques to help you grow your online presence, engage with your audience, and showcase your creative work.