Improve Business Writing: Tips for Entrepreneurs
Written by  Daisie Team
Published on 8 min read


As an entrepreneur, your business writing skills can make a significant difference. Whether it's writing an email to a client, a business proposal to a potential investor, or a blog post for your company website, how you express your ideas in writing will impact the way others perceive you and your business. So, how to improve writing for entrepreneurship? Here are some practical tips to help you communicate more effectively and persuasively in your business writing.

Why good business writing matters

Good business writing is more than just a nice-to-have skill; it can be a game-changer for entrepreneurs. Here's why:

  • It communicates your ideas clearly: Good writing allows you to express your ideas in a way that others can easily understand. This can be especially helpful when explaining complex business concepts or strategies.
  • It creates a good impression: Well-written business documents, like proposals or emails, can make you appear more professional and trustworthy. Remember, your writing often represents you when you're not physically present.
  • It saves time and resources: Clear, concise business writing can prevent misunderstandings and confusion, saving you and your team valuable time and resources. This is particularly important in entrepreneurship, where time is often a scarce commodity.
  • It can persuade and influence: Whether you're trying to secure funding from an investor, convince a customer to purchase your product, or motivate your team, your ability to write persuasively can greatly influence the outcomes of these interactions.

So, improving your writing skills is an investment in your entrepreneurial success. Keep reading to learn more about how to improve writing for entrepreneurship.

Clear and concise writing

Clear and concise writing is the cornerstone of effective business communication. It helps ensure your message is understood quickly and accurately, which is critical in today's fast-paced business world. So, how can you make your business writing more clear and concise? Here are a few tips:

  • Keep it simple: Use simple, everyday words whenever possible. Remember, your goal is to communicate, not to impress with big words. Instead of saying "utilize," just say "use".
  • Be specific: Avoid vague or ambiguous statements. The clearer and more specific you are, the less room there is for misinterpretation. Instead of saying "We had a good year," say "Our sales increased by 20% this year."
  • Keep it short: Long, complex sentences can be confusing. Try to keep your sentences short and to the point. A good rule of thumb is to stick to one idea per sentence.
  • Eliminate unnecessary words: Every word should add value. If a word or phrase doesn't contribute to your message, cut it out. For example, instead of saying "In spite of the fact that," simply say "although."

By following these guidelines, you can make your business writing more clear and concise, helping to improve your overall communication effectiveness.

Use active voice, not passive

Choosing the right voice — active or passive — can make a world of difference in your business writing. But what is the difference, and why does it matter?

In an active sentence, the subject is doing the action. For example, "The manager reviewed the report." In a passive sentence, the subject is being acted upon. For example, "The report was reviewed by the manager."

So, why should you use active voice in your business writing? Here are a few reasons:

  • Active voice is more engaging: It's more direct, and it typically makes your writing more lively and interesting. Readers are naturally drawn to active voice because it's easier to picture who is doing what.
  • Active voice is clearer: It's generally easier to understand because the subject of the sentence comes first, followed by the action. This logical order makes your message easier to digest.
  • Active voice is more concise: Passive voice often requires more words to convey the same message, which can make your writing seem wordy or inflated.

So, next time you're wondering how to improve writing for entrepreneurship, remember to use active voice. It can make your writing more powerful, persuasive, and pleasant to read.

Avoid jargon and technical terms

When writing for business, you might be tempted to use industry-specific jargon or technical terms. It might seem like the best way to show your knowledge and expertise. However, too much jargon can actually hinder your communication rather than enhance it. Here's why:

  • Not everyone understands: Jargon and technical terms might be common knowledge among industry insiders, but to those outside, it can feel like a foreign language. This can alienate your readers and make your content less accessible.
  • It can be confusing: Even if your readers are familiar with the terms, they might not understand them in the same way you do. This can lead to confusion and misinterpretation, which is the last thing you want in a business setting.
  • It can come off as pretentious: Overusing jargon can make you seem pompous or self-important. Remember, good writing is not about showing off your vocabulary, but about communicating effectively.

So, how can you improve writing for entrepreneurship? Aim for clarity over complexity. Use simple, everyday language whenever possible. If you must use technical terms, make sure to explain them in a way your audience can easily understand. This approach will make your business writing more relatable, approachable, and effective.

Proofread and edit your work

Imagine this: you've just spent hours crafting a business report or a proposal. You're eager to send it out and move on to the next task. But wait! Before you hit that send button, take the time to proofread and edit your work.

Why, you ask? Because even the smallest spelling or grammar mistake can undermine your credibility. Not to mention, it can distract your reader from the message you're trying to convey. Here's how you can go about it:

  • Take a break: After writing, step away from your work for a while. This helps clear your mind and makes it easier to spot errors when you return.
  • Read it out loud: Reading your work out loud can help you catch awkward phrases or sentences that don't flow well.
  • Use spell check tools: Tools like Grammarly can catch spelling and grammar errors, but don't rely solely on them. They're not always 100% accurate.
  • Ask for feedback: Having someone else read your work can provide a fresh perspective. They might catch errors you missed or offer suggestions to improve clarity.

Remember, editing isn't just about fixing errors. It's also about making sure your writing is clear, concise, and easy to understand. That's one of the key aspects of how to improve writing for entrepreneurship.

Remember the audience

When it comes to improving your writing for entrepreneurship, understanding your audience is just as important as mastering the mechanics of good writing. After all, the purpose of any business communication is to convey a message, right? And to do that effectively, you need to know who you're talking to.

Let's say you run a tech startup and you're pitching your product to a group of potential investors. Your audience might not be tech-savvy. So, using a lot of technical terms and jargon could leave them confused rather than impressed. Here's how you can tailor your writing to your audience:

  • Define your audience: Who are they? What are their interests and needs? What knowledge do they already have about your topic?
  • Speak their language: Use terms and phrases your audience is familiar with. This isn't about dumbing down your message, but rather making it accessible and relatable to your audience.
  • Address their concerns: If you're writing a proposal, for example, make sure you address potential objections or concerns your audience might have. This shows you understand them and adds credibility to your proposal.

So, if you're wondering how to improve writing for entrepreneurship, start by remembering your audience. After all, effective communication is not just about what you say, but how you say it based on who you're talking to.

Use the right format

Now that we've covered the importance of remembering your audience, let's move on to another key aspect of effective writing for entrepreneurship: formatting. The right format can enhance readability, emphasize key points, and, consequently, increase the impact of your message.

Imagine you've written an engaging and informative article. However, it's just one giant wall of text. This might discourage your readers, no matter how intriguing the content. Here's where formatting steps in:

  • Use Short Paragraphs: These help break up your text, making it easier to read and digest. Aim for two to three sentences per paragraph.
  • Use Bullet Points: These are great for listing items or presenting information in a clear, concise manner.
  • Use Subheadings: Subheadings give your readers a preview of what's to come, making it easier for them to find the information they're interested in.

In a nutshell, the right format can significantly enhance your writing, making your content more appealing and digestible. So, if you're looking to improve your writing for entrepreneurship, don't underestimate the power of proper formatting.

Be professional

Stepping up your entrepreneurial writing game also involves maintaining a certain level of professionalism. You might think, "Well, I run a casual, friendly business, so why should I sound formal?" Being professional doesn't necessarily mean being formal—it's more about creating a sense of trust and reliability with your readers.

Here's how you can infuse professionalism into your writing:

  • Use Correct Grammar and Spelling: This might sound like a no-brainer, but it's surprising how often this point is overlooked. Incorrect grammar and spelling can diminish your credibility. So, ensure you proofread your content before publishing.
  • Respect Your Readers' Time: Avoid beating around the bush. Get straight to the point and provide valuable information. Your readers will appreciate your respect for their time.
  • Stay Consistent: Consistency in your message, tone, and style helps establish your brand voice. This, in turn, can build trust with your audience over time.

Remember, your writing reflects your business. By being professional, you're not just improving your writing—you're also enhancing your brand image. That's how to improve writing for entrepreneurship!

Keep it personal

While maintaining professionalism is vital, so is keeping your writing personal. You're not a robot, and your readers aren't either. So, how do you strike the right balance and make your writing personal?

  • Directly Address Your Readers: Use words like 'you' and 'your'. This way, your readers will feel that you're speaking directly to them. It's like having a one-on-one conversation, making your writing more engaging.
  • Share Relevant Experiences: If you've faced the same challenges as your readers or have learned something valuable in your entrepreneurial journey, share it! This can create a bond with your readers, making your writing more relatable and authentic.
  • Show Your Personality: Each person has a unique way of expressing themselves. Let that shine through your writing! This helps your readers connect with you on a human level.

Remember, people do business with people, not companies. By keeping it personal, you're not just learning how to improve writing for entrepreneurship—you're also building a relationship with your audience. That's a win-win!

Practice makes perfect

Let's face it—no one becomes a masterful writer overnight. It takes practice and persistence. So, how do you use practice to improve writing for entrepreneurship?

  • Write Every Day: It might seem like a lot, but even a few minutes a day can make a big difference. You could start by jotting down your thoughts, writing a short blog post, or even sending a well-crafted email.
  • Experiment With Different Styles: Don’t confine yourself to a single style or format. Try your hand at various forms of business writing, such as proposals, reports, emails, or blog posts. This will allow you to become versatile and adapt your writing to any situation.
  • Get Feedback: Don't be afraid to ask others to review your writing. Constructive criticism can help you identify your weak areas and work on them. Plus, it can give you a fresh perspective that you might have missed.

Remember, the goal of practicing isn't to churn out perfect pieces—it's to improve steadily. So don't be too hard on yourself if your first few attempts aren't up to par. Keep at it, and you'll see a significant improvement in your writing for entrepreneurship.

If you want to further improve your business writing skills and learn valuable entrepreneurial tips, don't miss out on Jenny Shlemon's workshop, 'Entrepreneurial Tips For Creatives.' This workshop not only covers essential business writing strategies but also provides practical advice for creative entrepreneurs looking to succeed in their ventures.