Instagram Algorithm: Understanding How to Maximise Your Reach Written by Daisie Team Published on 31 March 2023 3 min read Are you tired of posting amazing content on Instagram and not receiving the engagement you deserve? Do you feel like your posts are getting lost in the sea of other content on the platform? Well, fear not! In this blog, we will be discussing the Instagram algorithm and how to maximise your reach on the platform.Understanding the Instagram AlgorithmBefore we dive into how to maximise your reach, it's important to understand how the Instagram algorithm works. The algorithm determines which posts are shown to users based on three key factors:Interest: Instagram tries to show users content that they are interested in based on their previous interactions on the platform.Recency: Instagram prioritises newer posts over older ones.Relationship: Instagram shows users content from accounts that they engage with frequently.Now that we know the key factors that determine which posts are shown to users, let's discuss how to maximise your reach on the platform.Making Your Instagram Posts Stand OutThe first step to maximising your reach on Instagram is to make your posts stand out. With so much content being posted on the platform every day, it's important to create content that is visually appealing and unique. Here are some tips to make your posts stand out:Use high-quality images: Instagram is a visual platform, so it's important to use high-quality images that are visually appealing. Consider investing in a good camera or using a photo editing app to enhance your images.Use eye-catching captions: Your captions should be interesting and engaging, and should encourage users to engage with your post.Use hashtags: Hashtags are a great way to increase the visibility of your posts. Make sure to use relevant hashtags that are popular within your niche.Post consistently: Posting consistently is key to building your following on Instagram. Make sure to post at least once a day to keep your followers engaged.How to Post on InstagramNow that we've discussed how to make your posts stand out, let's dive into how to post on Instagram. Here are the steps to post on Instagram:Open the Instagram app and tap the plus sign in the bottom centre of the screen.Select the photo or video you want to post.Edit your photo or video using the built-in editing tools.Write your caption and add any relevant hashtags.Tag any relevant accounts in your post.Choose whether you want to post the photo or video to your feed, or to your Instagram Story.Tap "Share" to post your content.Maximising Your Reach on InstagramNow that we know how to make our posts stand out and how to post on Instagram, let's discuss how to maximise our reach on the platform. Here are some tips to maximise your reach on Instagram:Post at the right time: Posting at the right time is crucial to maximising your reach on Instagram. Consider posting during peak hours when your followers are most active on the platform.Engage with your followers: Engaging with your followers is key to building a strong following on Instagram. Respond to comments and DMs, and make sure to like and comment on other users' posts.Use Instagram Stories: Instagram Stories are a great way to increase your reach on the platform. Make sure to use relevant hashtags and location tags in your Stories to increase visibility.Collaborate with other users: Collaborating with other users is a great way to increase your reach on Instagram. Consider partnering with other users in your niche to create content together.Use Instagram Ads: Instagram Ads are a great way to increase your reach on the platform. Consider investing in Instagram Ads to reach a larger audience.Final ThoughtsIn conclusion, understanding the Instagram algorithm is crucial to maximising your reach on the platform. By making your posts stand out, posting consistently, engaging with your followers, and using Instagram Stories, you can increase your visibility on the platform and build a strong following. If you want to learn more about how to post on Instagram, be sure to check out the 'How to Post on Instagram' workshop by David Rocaberti. Happy posting!