Instagram Infographics: 5 Tips for Max Engagement
Written by  Daisie Team
Published on 5 min read


  1. Use Relevant Data
  2. Keep Design Simple
  3. Use Brand Colors
  4. Add Call to Action
  5. Post at Optimal Times

If you're looking to boost your Instagram engagement, infographics are your secret weapon. They’re visually appealing, easy to digest, and highly shareable. But not all infographics are created equal. Let's unpack the art of how to optimize infographics for Instagram to maximize engagement.

Use Relevant Data

One of the key factors that can make your Instagram infographics stand out is using relevant data. When you use data that resonates with your audience, it gives them a reason to engage with your content.

Understanding Your Audience

Knowing who your audience is and what they care about is the first step. Are they coffee lovers, fitness buffs, or tech enthusiasts? Once you understand this, you can tailor your infographics to include data that they find interesting and relevant.

Selecting the Right Data

  • Accuracy: Ensure that the data you use is accurate. Misinformation can damage your credibility.
  • Relevance: The data should be relevant to your brand and audience. For example, if you're a fitness brand, data about the benefits of exercise would be relevant.
  • Current: Use the most recent data available. This shows your audience that you're up-to-date and well-informed.

Presenting Data Effectively

Once you've selected the right data, the next step is to present it in an engaging way. Here are a few tips:

  1. Use simple language: Avoid jargon and complicated terms. Make sure your audience can easily understand your infographic.
  2. Use visuals: Represent your data visually. Use charts, graphs, or illustrations to make your data more engaging and easier to understand.
  3. Keep it short and sweet: Don't overwhelm your audience with too much data. Stick to one or two main points per infographic.

Remember, the goal is not just to share data, but to tell a story that your audience can connect with. When you use relevant data and present it in an engaging way, you're on your way to optimizing your Instagram infographics for maximum engagement.

Keep Design Simple

While it might be tempting to pack your infographic with fancy fonts, numerous colors, and intricate designs, simplicity often wins when it comes to Instagram infographics. A simple design allows your audience to absorb your content quickly and easily—remember, Instagram is a fast-paced platform!

Selecting a Simple Layout

A simple layout can help guide your audience through your infographic in a logical and straightforward way. Start with a clear header, follow with your key points, and end with a conclusion or call to action. Make sure each section is clearly differentiated, either with lines, spaces, or different background colors. Remember, the goal is to make your infographic as easy to read as possible.

Choosing Fonts Wisely

When it comes to fonts, less is more. Select one or two easy-to-read fonts for your infographic. Using too many different fonts can make your infographic look cluttered and confusing. Also, ensure that your text is large enough to read easily on a small screen.

Limiting Color Use

Color is a powerful tool in design, but it can also distract and confuse if not used properly. Stick with two to three main colors that reflect your brand. Too many colors can overwhelm your audience and take away from your message.

In the world of Instagram infographics, simplicity is key. By keeping your design simple, you can ensure that your audience focuses on what’s truly important: your content. This is a surefire way on how to optimize infographics for Instagram.

Use Brand Colors

Having established the importance of simplicity in design, let's talk about using brand colors in your Instagram infographics. This is a subtle, yet powerful, way to boost brand recognition and consistency across your posts.

Why Brand Colors Matter

Imagine scrolling through your Instagram feed and instantly recognizing a post from your favorite brand, even before you see the username. That’s the power of consistent use of brand colors! Each color has its unique psychology, and the right color combination can evoke the desired emotion in your audience.

Choosing Your Brand Colors

If you already have established brand colors, great. Use them in your infographic. If not, take the time to choose two to three colors that represent your brand's personality. Do you want to come across as professional and trustworthy? Blue might be a good choice. Want to express creativity and playfulness? Consider purple or yellow. Once you've chosen your colors, stick with them.

Applying Brand Colors in Your Infographic

When applying your brand colors, it's not about painting every pixel with them, but using them strategically. For instance, you can use one color for the background, another for headers, and the third for key points or call to actions. This will create a visually appealing design while reinforcing your brand identity.

Remember, consistency is key. Using the same set of colors across your infographics and other Instagram posts can make your content instantly recognizable to your followers. It’s another smart strategy when figuring out how to optimize infographics for Instagram.

Add Call to Action

Now that we've covered the visual aspects of optimizing your Instagram infographics, let's move on to a key component that drives user engagement — the call to action (CTA).

Understanding a Call to Action

A call to action is a prompt that encourages your audience to take a specific action. It's like a signpost on a path, guiding your followers on what to do next. This could range from asking them to like or share your post, visit your website, or even purchase a product.

Why a CTA is Important

With so much content vying for attention on Instagram, it's not enough to just share great infographics. To attract engagement, you need to motivate your followers to interact with your post. That's where the CTA comes in. By clearly stating what action you want your followers to take, you can increase the chances of them doing exactly that.

Creating an Effective CTA

When creating a CTA for your Instagram infographic, be clear and direct. Use actionable language like 'Swipe left to learn more', 'Tag a friend who needs to see this', or 'Click the link in our bio to shop'. Remember, your CTA should align with your overall post objective.

Adding a call to action to your infographics is another significant step in understanding how to optimize infographics for Instagram. It's not just about making your content look good, but also encouraging your followers to engage with it.

Post at Optimal Times

Alright, we've got well-designed infographics with relevant data and a compelling call to action. But when should you post them on Instagram for maximum engagement? Let's find out.

Why Posting Time Matters

Instagram is a bustling platform with millions of posts shared every day. To stand out from the crowd, it's important to post your infographics when your followers are most active. This increases the likelihood of them seeing and engaging with your content.

Finding Your Best Time to Post

Finding the best time to post on Instagram can be a bit of trial and error. The ideal time for you will depend on your audience's behavior. However, a good starting point is to post during off-work hours when people are likely to be checking their feeds. Instagram's in-app analytics can also provide insight into when your followers are most active.

Consistent Posting

While pinpointing the best time to post is important, consistency is also key. Regularly posting at your optimal times can help your audience know when to expect new content from you. This can lead to higher engagement rates and help you build a loyal following.

So, if you're wondering how to optimize infographics for Instagram, it's not just about the content itself. Timing your posts strategically can also make a big difference in your engagement rates. Remember, a post at the right time can make your well-crafted infographic shine even brighter!

If you're looking to increase your Instagram engagement and make the most of your infographics, don't miss the workshop 'Hacking the Instagram Algorithm' by Hannah La Follette Ryan. This workshop will help you understand the ins and outs of Instagram's algorithm and provide you with practical tips to boost your engagement and reach a wider audience.