Landing Jobs in Advertising: Tips & Strategies

Published on 1 August 2023 9 min read

How to start your advertising career
How to choose the right advertising job
Why networking in advertising matters
Tips for creating an impressive portfolio
How to ace your advertising interview
Strategies for negotiating your advertising salary
How to keep up with advertising trends
Why continuous learning in advertising is important

Let's dive into the world of advertising! This dynamic and creative field is full of opportunities, but the question is, "how to get a job in advertising?" Well, it's not as hard as you might think. In this blog, we'll guide you through the process, offering tips and strategies that will help you land your dream job in advertising. So sit tight and let's get started!

How to start your advertising career

Starting a career in advertising can seem like a daunting task, but with a clear path and a little guidance, you'll be on your way in no time. Here's how to kick off your advertising career.

1. Education is a stepping stone
While not always required, having a formal education in fields like marketing, journalism, or graphic design can give you an edge. It's about understanding the industry's language and concepts, which is easier if you've studied them. It's not just about book knowledge—these courses often include practical projects that can help you start building your portfolio.

2. Gain experience, however you can
Starting as an intern or doing freelance work is a great way to get your foot in the door. This real-world experience not only builds your skills but also gives you a glimpse into the daily life of an advertising professional.

3. Start building your network
The advertising world is all about who you know. Start making connections early on. Attend industry events, join online forums, and don't be shy about reaching out to professionals in the field. Remember, today's connections can be tomorrow's job opportunities.

4. Create an impressive portfolio
This is your chance to show off your skills and creativity. Include any projects you've worked on, even those from school or internships. Make sure it's neat, organized, and showcases your best work. And of course, always keep it updated!

So, ready to start your journey on how to get a job in advertising? Remember, every great advertising pro started somewhere, and with these steps, you're already on the right path. Onwards and upwards!

How to choose the right advertising job

So you've decided to jump into the world of advertising, but you're not quite sure which role is right for you. That's okay! Choosing the right job is an important step in figuring out how to get a job in advertising. Let's explore some options.

1. Identify Your Strengths
Are you a creative mind who loves coming up with catchy slogans and eye-catching designs? Or maybe you're a strategic thinker who loves analyzing data and trends. Take time to identify your strengths and passions, then look for roles that align with those.

2. Understand the Different Roles
Advertising is a broad field with many different roles. Some people work on the creative side, developing the actual ads. Others work on the business side, handling the management and strategy. Research different roles to see which ones might be a good fit.

3. Consider the Work Environment
Do you thrive in a fast-paced, high-energy environment? Or do you prefer a slower, more methodical pace? Different roles and companies can offer vastly different work environments, so consider what you enjoy.

4. Think About Long-Term Goals
Finally, consider where you want to be in the future. If you have long-term goals, look for roles that will help you achieve them. For example, if you aspire to be a creative director, starting as a junior copywriter could be a good stepping stone.

Choosing the right job is a major part of figuring out how to get a job in advertising. Take the time to explore different roles and consider what you truly want from your career. After all, you're not just looking for a job - you're building a career!

Why networking in advertising matters

Now that you've got an idea about which advertising job might be right for you, let's talk about one of the most powerful tools in your job-hunting toolbox: networking. You might be wondering, does networking really matter when it comes to learning how to get a job in advertising? Well, let's put it this way — it's like having a backstage pass at a concert. It gets you up close and personal with the people and opportunities you might not encounter otherwise.

1. Making Valuable Connections
People in the advertising industry often say, "It's not just what you know, but who you know." Networking allows you to meet people who can offer advice, insights, and possibly even job leads. These connections can prove invaluable as you navigate your advertising career.

2. Learning About the Industry
Networking also gives you a chance to learn more about the advertising industry. You can find out about emerging trends, learn about different companies, and gain insights into what employers are looking for.

3. Building Your Personal Brand
When you network, you're not just making connections — you're also building your personal brand. You're showing people that you're passionate, dedicated, and serious about your career in advertising.

4. Opening Doors to Opportunities
Remember that backstage pass we talked about? Networking can open doors to opportunities that you might not find on job boards or company websites. It's about being in the right place at the right time — and knowing the right people.

So, does networking matter in your quest on how to get a job in advertising? Absolutely. It's one of the most important steps you can take. So, start shaking hands — virtually or otherwise!

Tips for creating an impressive portfolio

Next up on the path of how to get a job in advertising is creating a portfolio that shines. Think of your portfolio as your visual resume — it's a collection of your work that shows off your skills, creativity, and potential. Now, let's discuss some tips on how to make your portfolio stand out from the crowd.

1. Keep it Relevant
Include examples of your work that are relevant to the job you're applying for. If you're going for a copywriting role, showcase your best writing samples. If art direction is your game, fill your portfolio with your most creative designs.

2. Quality Over Quantity
It's better to have a few top-notch pieces than a truckload of mediocre ones. Focus on showcasing your best work, even if it means having fewer pieces in your portfolio.

3. Show Your Process
Employers don't just want to see the final product — they want to understand how you got there. Include sketches, drafts, and notes to show your creative process. This gives potential employers insight into how you think and solve problems.

4. Make it Easy to Navigate
Remember, you're not designing a maze. Make sure your portfolio is easy to navigate, with clear categories and simple, intuitive design.

5. Use Case Studies
Case studies are a great way to show off your skills. They allow you to delve deeper into specific projects, explaining the brief, your approach, and the results. This can be particularly useful in showing how your work can drive results.

Creating an impressive portfolio is a key step in figuring out how to get a job in advertising. So, take your time, choose your work wisely, and remember — this is your chance to shine!

How to ace your advertising interview

So, you've landed an interview for that advertising job you've been eyeing. Great work! Now, it's time to prepare and make sure you ace it. Let's talk about some strategies to help you nail this important step on the journey of how to get a job in advertising.

1. Do Your Homework
Before you step into that interview room, make sure you understand the company and its products. Examine their advertising campaigns, both past and present, and be ready to discuss them. Knowing your stuff shows you're serious about the job.

2. Showcase Your Creativity
In an advertising interview, creativity is king. Be ready to discuss your creative process and to provide examples of your most innovative ideas. Show them you can think outside the box!

3. Understand the Industry
Stay updated with current advertising trends and industry news. Proving you have your finger on the pulse of the market can give you an edge over other candidates.

4. Highlight Your Skills
Be it copywriting, graphic design, or strategic planning, make sure to highlight your relevant skills. Don't just list them — provide examples of how you've used them to achieve results.

5. Ask Insightful Questions
Asking thoughtful questions can show you're interested and engaged. It might be about the company's direction, its advertising strategy, or the role you're applying for. Just make sure it's something you genuinely want to know!

Remember, an interview is a two-way street. While the company evaluates you, it's also your chance to figure out if it's the right fit for you. So, relax, be yourself, and let your passion for advertising shine through. Good luck!

Strategies for negotiating your advertising salary

So you've made it through the interview and they want you on board. Congratulations! But here comes a tricky part — negotiating your salary. Let's walk through some steps on how to get a job in advertising with the salary you want.

1. Know Your Worth
Before you begin negotiations, research the typical salary ranges for your position in the advertising industry. Websites like Glassdoor or Payscale can be helpful resources. Knowing your worth means you won't sell yourself short.

2. Understand the Full Package
Salary is important, but it's just one piece of the puzzle. Consider other benefits like health insurance, paid time off, or opportunities for professional development. Sometimes, these can add significant value to your overall compensation.

3. Be Ready to Advocate for Yourself
When you're discussing salary, be confident in stating your expectations. Highlight your skills, experience, and what you bring to the table. It's not bragging, it's stating facts!

4. Stay Flexible
While it's important to know your worth, also stay open to negotiation. If the company can't meet your salary expectations, they might be able to offer other benefits to make up for it.

5. Get It in Writing
Once you've agreed on a salary, ask for the offer in writing. This protects both you and the company and ensures there's no misunderstanding about the terms of your compensation.

Salary negotiation can feel intimidating, but remember, it's a standard part of getting a job — in advertising or any other industry. You've got this!

How to keep up with advertising trends

Alright, now you've got a job in advertising, but that's not the end of your journey. It's just the beginning. Staying on top of industry trends is a huge part of how to succeed in advertising. Here's how you can do it.

1. Follow Industry Publications
There are many industry-specific publications out there, like Adweek or Advertising Age, that share the latest news, trends, and insights in advertising. Make it a habit to read these resources regularly.

2. Attend Conferences and Webinars
There's always something new to learn in advertising. Conferences and webinars are perfect places to hear about the latest trends and network with other professionals. Plus, they can be a fun break from your regular routine.

3. Join Professional Networks
Groups like the American Advertising Federation (AAF) offer resources and opportunities to connect with other advertising professionals. These networks can help you stay informed and motivated.

4. Leverage Social Media
Platforms like Twitter and LinkedIn can be goldmines for advertising trends. Follow thought leaders, join discussions, and don't be afraid to share your own thoughts and ideas.

5. Never Stop Learning
The world of advertising evolves quickly, so it's important to keep learning. Consider taking online courses or earning certifications to expand your skills and knowledge.

Remember, staying current with trends isn't just about being informed — it's about finding new ways to be creative and innovative in your advertising career. So, keep your eyes open and your brain switched on!

Why continuous learning in advertising is important

Let's dive right in: Continuous learning is a game-changer in the advertising world. But why is it so important?

1. The Advertising Landscape is Always Changing
Just when you think you've mastered a concept, a new one pops up. From the rise of social media advertising to increasing concern for data privacy, the industry is always in flux. Staying on top of these changes helps you adapt and stay relevant in your job.

2. It Enhances Your Creativity
When you learn something new, you open up a world of possibilities. Fresh knowledge can spark new ideas, leading to more creative and effective advertising campaigns.

3. It Boosts Your Career Progression
Continuous learning shows that you're committed to your professional growth. It could lead to more job responsibilities, promotions, and even higher salary. Who doesn't want that?

4. It Builds Confidence
With knowledge comes confidence. The more you understand about the industry and your role, the more confident you'll feel in making decisions, sharing ideas, and driving results.

5. It Prepares You for the Future
The future of advertising is unknown. But, by continuously learning and upskilling, you'll be ready to tackle whatever comes your way.

So, are you ready to take the plunge and commit to continuous learning? Your advertising career will thank you for it!

If you're looking to further your knowledge on landing jobs in advertising, don't miss the workshop 'Getting Started in Commercials' by Josh Feder. This workshop will provide you with essential tips and strategies to help you break into the competitive world of commercials and advertising. Take your career to the next level by learning from a seasoned professional!