Leveraging Transferable Skills in Freelancing: 5 Tips
Written by  Daisie Team
Published on 5 min read


  1. Identify transferable skills
  2. Highlight transferable skills in your portfolio
  3. Use transferable skills to expand your service offerings
  4. Market transferable skills effectively
  5. Continually update and improve your transferable skills

Thriving in the freelancing world often requires a clever blend of originality, adaptability, and of course, a sprinkle of savviness. One savvy strategy that successful freelancers swear by is leveraging transferable skills for freelancing success. But how exactly do you pull that off? That's what we'll explore today in this blog. So sit tight, grab a cup of coffee, and let's dive into it.

Identify Transferable Skills

Before you start leveraging transferable skills for freelancing success, you need to know what they are. The first step in this journey is to identify your transferable skills. These are the skills you've honed over the years that can be applied across various fields and industries.

Understanding Transferable Skills

Think of transferable skills like your personal tool kit. They are the abilities you've picked up along the way—like communication, time management, or problem-solving—that can be used in multiple contexts. Whether from your 9 to 5 job, school projects, or even hobbies, these skills can be your secret weapon for freelancing success.

Methods to Identify Transferable Skills

The million-dollar question then is: how do you identify these skills? Here are a few simple approaches:

  • Self-reflection: Take a moment to reflect on your past experiences. What tasks have you excelled at? What skills have you used to achieve success?
  • Feedback from others: Sometimes, others see our strengths more clearly than we do. So, ask for feedback from colleagues, teachers, or even friends.
  • Job descriptions: Looking at job descriptions in your field can help you identify the most sought-after skills.

Once you've identified your transferable skills, you're one step closer to leveraging them for freelancing success. But remember, this is just the beginning—there's more work to do!

Highlight Transferable Skills in Your Portfolio

Now that you've identified your transferable skills, it's time to make them shine—in your portfolio, that is. Your portfolio is your window to the freelancing world, so make sure it showcases your transferable skills effectively.

Building a Compelling Portfolio

Having a portfolio that merely lists your skills is like having a book with no plot—it lacks substance. Instead, you need a compelling narrative that tells the story of how you've used and developed your skills. Here are a few pointers:

  • Show, don't tell: Instead of simply stating you're a good communicator, provide examples of how your communication skills have led to successful projects.
  • Use concrete examples: Specificity is the key to a great portfolio. Detail how you've used each skill in past experiences and how they've benefited the project or team.
  • Include testimonials: Nothing speaks louder than the words of satisfied clients or colleagues. If possible, include testimonials that highlight your transferable skills.

Updating Your Portfolio Regularly

Remember, your portfolio isn't a static document—it should evolve as you do. So, don't forget to update it regularly as you acquire new skills and experiences. This keeps your portfolio fresh and relevant, helping you stay competitive in the ever-changing freelancing landscape.

Paying attention to how you present your transferable skills in your portfolio can make a big difference in your freelancing success. So, take the time to highlight them, and watch as opportunities start knocking at your door.

Use Transferable Skills to Expand Your Service Offerings

Once you've successfully highlighted your transferable skills, it's time to put them to work. By leveraging these skills, you can diversify your service offerings and tap into new freelancing opportunities.

Discovering New Service Areas

Transferable skills like communication, problem-solving, or project management are valuable in many fields. Consider how these skills can open doors to new areas. For example, if you're a graphic designer with excellent communication skills, you could offer consultation services or content strategy — broadening your client base and increasing your income potential.

Adding Value to Your Existing Services

Transferable skills can also add depth to your existing services. For instance, if you're a web developer with a knack for user experience (UX) design, you can provide more comprehensive solutions to your clients. You're not just coding a website; you're creating an engaging and intuitive platform for users. This added value can set you apart from competitors and help you clinch more contracts.

Expanding your service offerings by leveraging transferable skills for freelancing success is not about becoming a jack-of-all-trades. Instead, it's about recognizing the versatile nature of your skills and using them to provide more holistic and comprehensive solutions to your clients.

So, take the time to explore how your transferable skills can enhance your service offerings. You might be surprised at the opportunities that await!

Market Transferable Skills Effectively

After incorporating transferable skills into your service offerings, the next step is to market them. It's not just about having the skills; it's about letting potential clients know you possess them. Here's how to become a pro at marketing your transferable skills for freelancing success.

Position Your Skills in Your Pitch

When approaching potential clients, be sure to highlight your transferable skills in your pitch. For instance, if you're a content writer who's good at SEO, don't just say you can write articles. Let them know that your expertise extends to driving web traffic and boosting online visibility. This gives clients a clear picture of what they're getting when they hire you. It's not just a product—it's a package.

Emphasize Skills in Proposals

When preparing proposals, underline the transferable skills that make you the best fit for the task. Are you a freelance photographer with a keen eye for brand aesthetics? Let your prospective client know that aside from delivering high-quality photos, you can also help them maintain brand consistency across their visual content.

Use Social Media to Showcase Your Skills

Don't forget about the power of social media. Platforms like LinkedIn and Instagram are excellent places to demonstrate your transferable skills. Share posts that highlight your problem-solving abilities, showcase your impeccable organizational skills, or demonstrate your knack for customer relations. Remember, showing is often more impactful than telling.

Marketing your transferable skills effectively helps in conveying your added value to potential clients. So, don't hold back—let the world know what you're capable of!

Continually Update and Improve Your Transferable Skills

Just as the world around us never stops evolving, your transferable skills shouldn't either. Updated skills can lead to new opportunities, and who doesn't want more of those? Here's how you can keep your transferable skills polished and ready for action.

Stay Curious and Keep Learning

Not everything in life comes with an instruction manual, and that's okay. The best way to learn is often through trial and error. So, don't be afraid to take on projects that challenge you. It's in these moments that you'll find new ways to apply your skills, and maybe even discover some you didn't know you had.

Get Feedback

One of the most effective ways to improve your skills is by seeking feedback. Reach out to previous clients and ask them how you did. Was there something they wished you'd done differently? Use this feedback to fine-tune your skills and enhance your future performance.

Attend Webinars and Workshops

Webinars and workshops are your best friends when it comes to mastering new skills. They're usually led by experts in the field and can provide you with valuable insight. So, the next time you see a webinar on project management or a workshop on effective communication, sign up! You might just learn something that pushes your freelancing success to the next level.

Remember, the key to leveraging transferable skills for freelancing success lies in continual growth and improvement. So, keep pushing, keep learning, and most importantly, keep improving.

If you're looking to further enhance your freelancing skills, we highly recommend checking out the workshop 'Freelance Freedom: Levelling Up' by dominique_eloise. This workshop offers valuable insights on how to leverage your transferable skills and level up your freelance career. Don't miss out on this opportunity to boost your freelancing success!