LinkedIn Post Optimization: 7 Proven Strategies
Written by  Daisie Team
Published on 6 min read


  1. Optimize your LinkedIn profile
  2. Post at the best times
  3. Use relevant hashtags
  4. Engage with your audience
  5. Share industry news and trends
  6. Promote your posts
  7. Analyze and adjust your strategy

LinkedIn is a haven for professionals, and if you're not getting the engagement you desire on your posts, it might be time to rethink your strategy. Wondering how to optimize social media posts for LinkedIn? You're in the right place. This article will guide you through seven proven strategies that can boost the visibility and engagement of your LinkedIn posts. So, let's dive in and start optimizing!

Optimize your LinkedIn profile

First things first, you need to spruce up your LinkedIn profile. Think of your profile as the foundation of your LinkedIn presence. If it's not solid, it can be tough to build anything substantial on top of it. Here are a few simple steps you can take to optimize your LinkedIn profile:

  • Profile Picture: A professional headshot can do wonders for your profile. It gives you a face, making you more relatable and trustworthy.
  • Headline: Don't just put your job title here. Use this space to briefly showcase what you do and how you can add value. Remember, your headline is often the first thing people see when they come across your profile.
  • Summary: Your summary is basically a mini pitch about you. Make sure to mention your skills, experiences, and what makes you unique. It's also a great space to include keywords related to your industry or profession.
  • Experience: Detail your previous roles and responsibilities. Be sure to highlight your accomplishments and the impact you made in each position.
  • Recommendations: Recommendations can help validate your skills and experiences. Don't hesitate to ask your connections for recommendations.

By optimizing your LinkedIn profile, you not only make it easier for others to find you, but you also establish credibility. So, before you ponder on how to optimize social media posts for LinkedIn, make sure your profile is in top shape.

Post at the best times

Timing is everything when it comes to social media posts, and LinkedIn is no exception. So, when considering how to optimize social media posts for LinkedIn, you'll want to focus on when your audience is most active on the platform.

According to several studies, the best times to post on LinkedIn are between 7-8am and 5-6pm — essentially, before and after work hours. Tuesdays, Wednesdays, and Thursdays tend to see the highest engagement levels. But remember, these are general trends and your actual optimal posting times may vary based on your specific audience.

How do you find the best times to post?

  1. Experiment: Try posting at different times and days of the week, and observe when you get the most engagement.
  2. Analyze: Use LinkedIn's inbuilt analytics to track your engagement rates and identify when your audience is most active.
  3. Consider your audience: Are they likely to check LinkedIn before work, during lunch breaks, or after work? Understanding your audience's schedule can help you decide when to post.

Posting at the right time can significantly boost your post visibility and engagement. So, when you're thinking about how to optimize social media posts for LinkedIn, remember to keep an eye on the clock.

Use relevant hashtags

Hashtags may have started on Twitter, but they've quickly spread to other social media platforms, including LinkedIn. When you're exploring how to optimize social media posts for LinkedIn, hashtags should definitely be on your radar. They're a super handy tool for connecting your posts to broader conversations and topics.

But don't just slap any old hashtag on your LinkedIn post. It's really important to use hashtags that are relevant to your content. You want to be part of the right conversations—the ones that matter to your audience and industry.

Here's how to choose the best hashtags:

  1. Research: Look at what hashtags other professionals in your industry are using. Which ones do they use often? Which ones get the most engagement?
  2. Be Specific: General hashtags like #business or #marketing can get lost in the noise. Try to use more specific hashtags that are relevant to your niche.
  3. Limit the Number: Keep your hashtag use to a reasonable number. A couple of relevant hashtags are better than a dozen barely related ones.

Using the right hashtags can make your posts more discoverable and help you reach a wider audience. So, when you're figuring out how to optimize social media posts for LinkedIn, don't forget to #usehashtagswisely.

Engage with your audience

Now, let's talk about something that's truly the heart of social media: engagement. When learning how to optimize social media posts for LinkedIn, you'll find that engaging with your audience is a big part of the equation.

It's not enough to just post your content and hope for the best. You need to interact with your audience and foster a sense of community. This can mean a lot of things:

  1. Respond to Comments: When someone takes the time to comment on your post, take the time to reply. It shows that you value their input and fosters positive relationships.
  2. Ask for Feedback: Don't be afraid to ask your audience what they think. This can lead to valuable insights and make your audience feel involved and valued.
  3. Start Discussions: Pose questions, share thought-provoking articles, or ask for opinions. This encourages interaction and keeps your audience engaged.

Remember, social media is a two-way street. It's not just about broadcasting your message, but also about listening and responding. So, as you figure out how to optimize social media posts for LinkedIn, make sure to put some focus on engaging with your audience. They'll appreciate it, and your posts will perform better because of it.

Next up on our journey in understanding how to optimize social media posts for LinkedIn is the power of sharing industry news and trends. Here's the thing: people follow you on LinkedIn because they see you as an industry thought-leader. To maintain that status, it's important to keep up with the industry's pulse and share it with your audience.

Let's break down how you can do that:

  1. Follow Industry Leaders: Keep tabs on key influencers and thought leaders in your field. They're likely to post about the latest trends and news that you can share with your audience.
  2. Set Google Alerts: Use Google Alerts to keep track of specific industry keywords. When something new pops up, you'll be one of the first to know.
  3. Attend Webinars and Conferences: These events are often where the latest industry news gets announced. Plus, they're great networking opportunities.

Sharing industry news and trends not only establishes your credibility, but it also keeps your content fresh and relevant. And let's not forget—it keeps your audience in the loop, too. So, the next time you're wondering how to optimize social media posts for LinkedIn, remember: be the go-to source for industry news and trends. Your followers will thank you!

Promote your posts

Even the most engaging post can be overlooked if it doesn't get the right visibility. That's why the next strategy on how to optimize social media posts for LinkedIn revolves around promoting your posts.

Here's the lowdown on how to get your posts the attention they deserve:

  1. Share on Other Platforms: Don't limit your post's visibility to just LinkedIn. Share it on other social media platforms like Twitter, Facebook, or Instagram to reach a wider audience.
  2. Tag Relevant People: If your post relates to a specific person or company, don't hesitate to tag them. They might even share your post, which could amplify your reach.
  3. Encourage Engagement: Ask for feedback, opinions, or shares at the end of your posts. This can spark discussions and make your post more visible.

Remember, the goal is to get your post in front of as many eyes as possible. That's how you'll build your LinkedIn presence and achieve your goals. So, don't just post and forget—promote your posts, and watch your LinkedIn engagement soar!

Analyze and adjust your strategy

When it comes to learning how to optimize social media posts for LinkedIn, one size does not fit all. What works like a charm for one post might fall flat for another. That's why it's important to analyze your posts' performance and adjust your strategy accordingly.

Here's a simple three-step process to make this task less daunting:

  1. Check Your Metrics: LinkedIn provides insightful data about how your posts are performing. Keep an eye on metrics like impressions, clicks, likes, shares, and comments. These figures will give you an idea about what's working and what's not.
  2. Identify Patterns: Look for trends in your successful posts. Did they all use a certain type of content, like infographics or video? Were they all posted at a certain time of day? Find these patterns and try to replicate them in your future posts.
  3. Make Adjustments: Finally, use what you've learned to improve your posts. If you find that your audience prefers video content over text, for example, it's time to start shooting some footage. If they engage more with posts in the afternoon than the morning, adjust your posting schedule accordingly.

Remember: Optimization is not a set-it-and-forget-it task. It's a continuous cycle of analyzing, adjusting, and improving. So, keep checking those metrics, stay adaptable, and you'll have mastered how to optimize social media posts for LinkedIn in no time!

If you want to further enhance your LinkedIn presence, don't miss the workshop 'Level Up Your Videos on Social Media' by Carolyn Edge. While this workshop focuses on video content, the strategies and techniques shared can be applied to optimizing your LinkedIn posts, making them more engaging and effective in reaching your audience.