Mastering Artwork Packaging & Shipping: Online Sales Tips
Written by  Daisie Team
Published on 6 min read

Contents

Have you ever struggled to figure out the best way to package and ship your artwork for sale? You're not alone. Many artists find this part of the online sales process to be a bit of a mystery. But don't worry, this guide will walk you through everything you need to know to master the art of packaging and shipping artwork. So, let's get started and make shipping your masterpieces as simple as creating them!

Choose the right packaging materials

When it comes to packaging and shipping artwork for sale, the first step is to choose the right materials. Using the right materials not only ensures that your artwork arrives safely, but can also leave a lasting impression on your customers. Here are a few things to consider:

Artwork Protectors

Artwork protectors like glassine paper or acid-free tissue paper are your first line of defense. This is very important because these protectors prevent any direct contact with the artwork, keeping it safe from scratches, smudges, or any other damage. Make sure you wrap your artwork well with these protectors before moving on to the next step.

Bubble Wrap

After wrapping your artwork in protective paper, the next step is to add a layer of bubble wrap. This adds an extra layer of cushioning to protect your artwork from any bumps during the shipping process. Remember, it's better to have too much bubble wrap than not enough!

Sturdy Boxes

Lastly, you'll need a sturdy box to put your artwork in. For paintings or prints, flat cardboard art boxes are a great option. If your artwork is three-dimensional, you might need a box with a bit more depth. In either case, make sure the box is a little bigger than your artwork to leave room for padding.

Choosing the right packaging materials is a key step in packaging and shipping artwork for sale. By using high-quality materials and packing your artwork carefully, you can ensure that your artwork arrives safely at its new home. Plus, your customers will appreciate the extra care you put into packaging their purchase.

Properly secure your artwork

After you've chosen the right packaging materials, the next step in packaging and shipping artwork for sale is to properly secure your artwork. This means making sure your artwork won't move around in the box during transit. Let's break down how to do this:

Secure the Artwork in the Box

First, place your wrapped artwork inside the box. Try to center it as much as possible. If there's any extra space, fill it up with additional cushioning material like foam peanuts or crumpled paper. This will prevent the artwork from shifting around.

Seal the Box

Once the artwork is secure inside the box, it's time to close and seal the box. Use a sturdy packing tape to seal all the edges of the box. Make sure to go over each edge twice to ensure a tight seal. This is important because it ensures that the box won't accidentally open during shipping.

Label the Box

The final step in securing your artwork is to label the box. Write "Fragile" or "Handle with Care" on all sides of the box using a bold marker. This lets the shipping carrier know that they need to handle your package with extra care.

Properly securing your artwork might seem like it takes a lot of time and effort, but remember, it's all about ensuring that your artwork arrives safely at its destination. By taking the time to secure your artwork properly, you're showing your customers that you value their purchase and want it to arrive in perfect condition.

Consider the size and weight of your package

Now that you've secured your artwork, let's dive into the next step of packaging and shipping artwork for sale. It's time to consider the size and weight of your package. This is not only important for shipping costs but also for the safe arrival of your artwork.

Size Matters

You might be tempted to use a larger box to ensure your artwork has plenty of space, but this isn't always the best approach. A box that's too big can let your artwork move around too much, even with cushioning materials. Instead, choose a box that fits your artwork snugly, with just enough space for cushioning materials.

Weigh It Right

Once your artwork is packed, it's time to weigh it. This is crucial for calculating shipping costs. Be as accurate as possible, because shipping carriers can charge extra for incorrect weight estimates. If you don't have a scale, consider investing in one. They're not expensive and can save you a lot of hassle in the long run.

Factor in Size and Weight for Shipping Costs

Remember that both size and weight can affect shipping costs. Heavier and larger packages typically cost more to ship. So, when pricing your artwork, make sure to factor in these costs. This way, you won't be caught off guard by high shipping fees.

Remember, your goal is to ensure your artwork reaches its new owner safely and intact. By considering the size and weight of your package, you're one step closer to achieving this goal.

Select a reliable shipping carrier

Once you've packaged your artwork and determined its size and weight, the next step in packaging and shipping artwork for sale is to choose a reliable shipping carrier. This is a key step in ensuring that your artwork reaches its new owner safe and sound.

Reputation Matters

When it comes to shipping carriers, reputation is a key factor. Some carriers may offer lower rates, but they might not handle your packages with the care they deserve. Look for carriers who have a good track record of handling fragile items.

Tracking is Key

Another important feature to look for in a shipping carrier is tracking. This gives both you and your customer peace of mind, knowing where the artwork is at all times. It also helps in resolving any shipping disputes that might arise.

Insurance is a Must

Finally, make sure the carrier you choose offers insurance for your shipments. This is particularly important for high-value items such as artworks. It may increase the shipping cost a bit, but it's a small price to pay for the security it provides.

In conclusion, selecting a reliable shipping carrier is a critical step in successfully packaging and shipping artwork for sale. It can mean the difference between a satisfied customer and a lost sale.

Calculate shipping costs and set prices accordingly

After selecting the right carrier, it's time to get down to the nitty-gritty details of calculating shipping costs. It's important to get this right as it significantly impacts the final price of your artwork, and hence, its attractiveness to potential buyers. Here are a few pointers to help you navigate this process.

Understand the Carrier's Pricing Structure

The first step is to understand your chosen carrier's pricing structure. Most carriers base their prices on factors like weight, size, and destination. Some may also offer flat-rate boxes which can save you money if your artwork fits in them. It's worth spending some time understanding these details to accurately calculate your shipping costs.

Include Packaging Costs

Remember, the cost of packaging materials should also factor into your shipping costs. Bubble wrap, sturdy boxes, tape — these all add up. Including these costs in your pricing helps ensure you're not out of pocket when it comes to shipping your artwork.

Consider Offering Free Shipping

Free shipping is a powerful marketing tool. Yes, there's no such thing as free shipping — you're paying for it — but including shipping in your artwork's price and then advertising free shipping can be a powerful draw for customers.

Calculating shipping costs and setting your prices accordingly is an important aspect of packaging and shipping artwork for sale. By doing it correctly, you ensure that you're not losing money on shipping, and you're also making your artwork more appealing to potential buyers.

Communicate clearly with your customers about shipping

Now that you've mastered packaging and calculating shipping costs, it's time to make sure your customers understand your shipping process. Clear communication is key and can help avoid misunderstandings and potential disputes. Here are a few tips to help you communicate effectively.

Provide Detailed Shipping Information

Start by providing detailed shipping information on your website or sales platform. This should include your chosen carrier, shipping times, costs, and any other pertinent details. By providing this information upfront, you're setting clear expectations for your customers.

Update Customers Regularly

Once a purchase is made, keep the communication lines open. Notify customers when their artwork is shipped and provide a tracking number if available. Regular updates help reassure customers that their purchase is on the way and builds trust in your business.

Be Proactive in Resolving Issues

Despite your best efforts, issues with shipping can arise. In these cases, it's important to be proactive. Reach out to the customer, explain the situation, and propose a solution. This shows that you value their business and are committed to resolving any issues.

Remember, when it comes to packaging and shipping artwork for sale, clear communication with your customers is key. It not only builds trust but also enhances the overall customer experience, encouraging repeat business.

If you've enjoyed learning about mastering artwork packaging and shipping for online sales, consider expanding your knowledge in the art world by checking out the workshop 'Studying Minimal Art Through Stamps' by Molly Fairhurst. This workshop will provide you with a unique perspective on minimal art, allowing you to broaden your artistic horizons and enhance your creative endeavors.