Maximize Facebook Infographics: 7 Proven SEO Tips
Written by  Daisie Team
Published on 7 min read


  1. Optimize your Facebook infographics for mobile
  2. How to use keywords effectively in your infographic
  3. Use Facebook Insights to improve your SEO
  4. Why link building matters for infographic SEO
  5. How to ensure your infographic is shareable
  6. Improve your infographic's meta description
  7. Why speed matters for infographic SEO

Imagine this—you've just designed an eye-catching infographic for your Facebook page. But here's the catch: it's not just about creating an attractive visual. There's an art to making sure it's optimized for prime visibility and engagement. If you're scratching your head wondering, "how to optimize infographics for Facebook?"—you're in the right place. We've got 7 proven SEO tips to help you maximize your Facebook infographics.

Optimize your Facebook infographics for mobile

It's no secret that a large chunk of Facebook users are scrolling through their feeds on mobile devices. You don't want your carefully crafted infographic to be a pixelated mess, do you? So, optimizing your infographics for mobile is the first step to ensure that your content looks just as stunning on a smartphone as it does on a laptop.

Here are a few ways to go about it:

  • Size it right: Facebook recommends an image size of 1200 x 628 pixels for posts. Anything too large or too small may not display properly on mobile screens.
  • Keep the text minimal: Remember, mobile screens are smaller. Too much text on your infographic could end up looking crowded and unreadable. Stick to key points and use visuals to tell your story.
  • Test before posting: Here's a simple yet often overlooked tip—preview your infographic on a mobile device before posting it. This will give you a clear idea of how it will appear to your mobile audience.

Optimizing your Facebook infographics for mobile isn't just about looking good—it's about making sure your message gets across clearly and effectively. So, the next time you're pondering over "how to optimize infographics for Facebook?", remember to start with mobile optimization.

How to use keywords effectively in your infographic

Ever heard of the saying, "A picture is worth a thousand words?" Well, in the SEO world, a picture—or in this case, your infographic—needs the right words to be worth anything at all. Keywords play a significant role in optimizing your infographics for Facebook.

Now, you might be thinking, "But it's an image, where do I put my keywords?" Good question. It's all about the caption, title, and the alt text. Here's how you can use them effectively:

  • Choose keywords wisely: Use a keyword tool to identify relevant keywords for your infographic. The trick is to choose keywords that align with the content of your infographic and are frequently searched by your target audience.
  • Use keywords in the caption: When you post your infographic on Facebook, include a caption that incorporates your keywords. This helps Facebook understand what your content is about and shows it to people who are interested in those keywords.
  • Don't forget the alt text: Alt text is a description of your image that helps visually impaired users understand what's on your infographic. It also helps search engines understand your image content. Be sure to include your keywords in your alt text.

Remember, keyword stuffing is a no-go. Use your selected keywords naturally, and aim for clarity and context. You've got this! The next time you ponder "how to optimize infographics for Facebook?", consider your keyword strategy.

Use Facebook Insights to improve your SEO

While we are on the topic of how to optimize infographics for Facebook, let's not forget one of the most powerful tools in our arsenal—Facebook Insights. It's like a treasure trove of data waiting to be mined!

Facebook Insights provides you with a detailed analysis of your post's performance. It tells you who is engaging with your content, when they are doing it, and how they are interacting with it. And guess what? You can use these insights to take your infographic SEO to the next level.

  • Understand your audience: Facebook Insights gives you demographic data about the people who interact with your infographics. Use this information to tailor your content to suit your audience's preferences.
  • Post at the right time: The tool also tells you when your audience is most active. Posting your infographics during these peak times can increase visibility and engagement.
  • Measure engagement: With Facebook Insights, you can see which of your infographics perform best. You can use this data to understand what works and what doesn't, and refine your strategy accordingly.

So, the next time you're wondering how to optimize infographics for Facebook, dive into your Facebook Insights. You might discover a gold mine of information that could transform your SEO strategy.

Link building is a term you would not want to overlook when learning how to optimize infographics for Facebook. It might sound a bit techy, but it's actually quite simple and super important for your SEO efforts. Let's break it down, shall we?

When we talk about link building, we're referring to the process of getting other websites to link back to your infographic. Think of these links as votes of confidence from the online community. The more high-quality links you have, the more Google and other search engines see your infographic as valuable content, and the higher your infographic will rank in search results. Easy peasy, right?

But how does this work for Facebook infographics? Well, Facebook is a social networking giant with a high domain authority—a fancy term that simply means it's a trusted source for search engines. So, having your infographic shared on Facebook can give a serious boost to your SEO.

  1. Share your infographics: Start by sharing your infographic on your own Facebook page. Encourage your followers to like, comment, and most importantly, share your post.
  2. Reach out to influencers: Don't shy away from reaching out to influencers in your niche. If they share your infographic, their followers might too, and voila, you've got yourself a bunch of new links!
  3. Engage with your audience: Respond to comments on your post and engage with your audience. The more engagement your post gets, the more likely it is to appear in your audience's friends' news feeds, increasing its visibility.

Link building might seem like a lot of work, but it's a vital part of learning how to optimize infographics for Facebook. And remember, the more effort you put into it, the more rewards you'll reap. So go on, start building those links!

How to ensure your infographic is shareable

Another key step in learning how to optimize infographics for Facebook is making sure your infographic is shareable. But what exactly does that mean? Let's dive into the details.

Creating a shareable infographic is all about making something that's easy to understand, visually appealing, and—most importantly—packed with valuable information your audience would want to share with their friends and followers.

Here are three guidelines to follow when creating a shareable infographic:

  1. Keep it simple: Information overload is a real thing. Avoid cramming too much information into your infographic. Instead, focus on a single topic and use clear, straightforward language to get your point across.
  2. Make it visually appealing: A picture is worth a thousand words, right? Well, in the world of infographics, a well-designed image can be worth a thousand shares. Use eye-catching colors, interesting fonts, and clear images to make your infographic pop.
  3. Provide value: Your infographic should offer something of value to your audience. Whether it's a step-by-step guide, a handy tip, or a compelling statistic, make sure your content is something your audience will find useful and want to share.

Following these tips will not only help your infographic to get more shares, but also make it more likely to be picked up by search engines. So, the next time you're creating an infographic, remember to keep it simple, make it visually appealing, and provide value. Trust me, your audience—and the search engines—will thank you for it!

Improve your infographic's meta description

While visuals are the heart of an infographic, text plays a vital role too, especially when it comes to SEO. One important textual component is the meta description. So, how can you optimize the meta description for your Facebook infographic? Here are some practical tips:

  1. Keep it crisp and engaging: A meta description is like a mini-advertisement for your infographic. It should be short, to the point, and engage readers to click on your post. Aim for a length of about 155 characters—yes, every character counts!
  2. Include your main keyword: Inserting the main keyword, in this case, "how to optimize infographics for facebook", into your meta description can give your SEO a slight boost. Just make sure it fits naturally into the sentence, rather than trying to force it in.
  3. Offer a sneak peek: The meta description is a perfect place to give your audience a taste of what they'll learn from your infographic. Make them curious and excited to know more.

By improving your meta description, you're taking another crucial step towards optimizing your Facebook infographic for search engines. Remember, a well-crafted meta description can be a powerful tool to draw in your audience and improve your SEO ranking.

Why speed matters for infographic SEO

Ever clicked on a link and waited... and waited... and waited for it to load? Frustrating, right? That's why speed matters—a lot! It's not just about your users' experience; it impacts your infographic's SEO as well. Here's how:

  1. Better User Experience: A fast-loading infographic means happy viewers. They can quickly access the information they want, making them more likely to stick around and engage with your content.
  2. Improved SEO Ranking: Search engines, including Facebook's algorithm, favor fast-loading content. If your infographic loads quickly, it's more likely to appear higher in search results when people search for "how to optimize infographics for facebook?".
  3. Increased Shareability: If your infographic loads quickly and provides valuable information, users are more likely to share it with their networks. This can lead to more visibility and higher SEO rankings.

So, how can you speed things up? First, consider the size of your infographic. Keep it as lightweight as possible without compromising on quality. Second, if you're using a website to host your infographic, make sure it's optimized for speed. And finally, check your loading times regularly and make improvements where necessary.

Remember, when it comes to infographic SEO, speed is more than just a nice-to-have—it's a must-have!

If you enjoyed our tips on maximizing Facebook infographics and want to expand your knowledge on social media algorithms, be sure to explore the workshop 'Hacking the Instagram Algorithm' by Hannah La Follette Ryan. This workshop will provide you with valuable insights and strategies to help you navigate the ever-changing world of social media algorithms and make your content stand out.