Optimize Podcasts for LinkedIn: 5 Proven Strategies
Written by  Daisie Team
Published on 5 min read

Contents

  1. Create engaging video previews
  2. Leverage LinkedIn polls for listener engagement
  3. Promote podcasts via LinkedIn Stories
  4. Post podcast show notes on LinkedIn
  5. Tag guests and relevant industry leaders in your posts

If you're a podcast enthusiast looking to expand your reach, LinkedIn is the platform you've been overlooking. With its professional environment and engaged user base, LinkedIn offers an untapped audience for your podcasts. You might be wondering how to optimize podcasts for LinkedIn? Fear not, this blog post is your answer. We'll cover five proven strategies that will help your podcasts shine on this platform.

Create engaging video previews

First off, to optimize podcasts for LinkedIn, you need to create engaging video previews. These snippets are like movie trailers for your podcast episodes. They give your audience a taste of what's to come and capture their curiosity. But how do you make these previews engaging?

Keep it short and sweet

The rule of thumb here is to keep your previews under a minute. Anything longer and you risk losing your audience's attention. Remember, you're not trying to tell the whole story here — just enough to pique interest.

Include the highlights

  • Feature the best parts: Include the most intriguing, funny, or insightful moments from your podcast. This will make your audience think, "If this is just the preview, imagine what the full episode has in store!"
  • Tease upcoming topics: Give your viewers a sneak peek into the subjects you'll cover. This builds anticipation and makes your audience want to tune in for more.

Use compelling visuals

Don’t just rely on audio. Add relevant images, interesting graphics, or snippets of footage to your preview. This not only makes it more engaging but also helps your podcast stand out in the LinkedIn feed.

Don't forget a call-to-action

Lastly, always include a clear call-to-action (CTA). Whether it's "Listen to the full episode," "Check out our latest episode," or "Subscribe for more," make sure your viewers know exactly what to do next. This way, you're not just entertaining them — you're turning them into listeners and, hopefully, fans.

By using these strategies, you'll create video previews that don't just attract attention but also encourage engagement, boosting your podcast's visibility on LinkedIn.

Leverage LinkedIn polls for listener engagement

Another clever way to optimize podcasts for LinkedIn is to leverage polls. LinkedIn polls are a quick and easy way for your audience to engage with your content. But how can they boost your podcast's presence on LinkedIn?

Create polls related to your podcast content

After posting an episode, consider creating a poll that's related to the content. For example, if your podcast episode discusses the pros and cons of remote work, your poll could ask, "Do you prefer working from home or at the office?" This way, you not only engage your LinkedIn network but also promote your podcast indirectly.

Ask for feedback or suggestions

  • Feedback polls: These can be as simple as asking, "Did you enjoy our latest episode?" or "What did you think about our guest's insights?" This not only shows you value your listeners' opinions, but also gives you feedback to improve future episodes.
  • Suggestions polls: Sometimes, the best ideas come from your audience. Use polls to ask them what topics they'd like you to cover, or who they'd like to see as a guest. This keeps your content fresh and relevant, increasing the chances that your audience will tune in again.

Share the results

Don't just create a poll and forget about it. Sharing the results can lead to further discussions, keeping your podcast top-of-mind for your LinkedIn connections. Plus, it's a nice way to thank those who participated.

By using LinkedIn polls, you not only increase engagement but also make your audience feel heard. And when people feel heard, they're more likely to engage with your content again — a win-win for your podcast!

Promote podcasts via LinkedIn Stories

Did you know that LinkedIn Stories can be a fun and interactive way to promote your podcast? Even though they disappear after 24 hours, don't let that stop you! Let's look at how you can use this feature to optimize your podcasts for LinkedIn.

Teaser Clips

Grab your listeners' attention with a teaser clip from your latest podcast episode. This snippet can pique curiosity and create anticipation for your full episode. Make sure your clip is engaging, intriguing, and leaves your viewers wanting more.

Behind-the-Scenes Content

Give your audience a peek behind the curtain with behind-the-scenes content. This could be a quick tour of your recording setup, a snapshot of your editing process, or a candid shot of you and your guest. This type of content not only promotes your podcast but also humanizes you, making your content more relatable.

Call-to-Action

Don't forget to include a call-to-action (CTA) in your LinkedIn Story. Encourage viewers to listen to your full podcast episode, subscribe to your podcast, or share your podcast with their own network. Remember, a clear and direct CTA can increase engagement and reach.

LinkedIn Stories may be temporary, but their impact on your podcast's visibility can be significant. So why not give it a shot? You might be pleasantly surprised by the results!

Post podcast show notes on LinkedIn

So, you've recorded a fantastic podcast episode and shared a teaser on LinkedIn Stories. Great! But how about taking it a step further? Posting your podcast show notes on LinkedIn can give your audience a sneak peek into your content and help them decide whether to hit play. Let's take a closer look at how you can do this.

Provide a Brief Summary

Start with a brief summary of your podcast episode. It should be enticing enough to intrigue your audience and make them want to listen to the full episode. Keep it punchy, informative, and engaging.

Highlight Key Takeaways

Next, turn your attention to the key takeaways from your episode. Did your guest share a groundbreaking idea? Did you discuss a hot industry trend? Whatever it is, highlight it! This gives your audience a taste of the value they'll get from listening to your podcast.

Include a CTA

Similar to LinkedIn Stories, always include a call-to-action in your show notes. Ask your audience to listen, share, or comment on your post. A compelling CTA can drive further engagement and broaden your podcast's reach.

Posting show notes on LinkedIn may seem like an extra step, but it's an effective way to optimize your podcasts for LinkedIn. You're providing value, sparking curiosity, and encouraging action—all of which can lead to increased listenership!

Tag guests and relevant industry leaders in your posts

When it comes to optimizing your podcast for LinkedIn, you can't overlook the power of tagging. This strategy is as simple as it sounds, but it can significantly boost your podcast's visibility and engagement. Let's see how.

Boost Visibility with Guest Tags

Did you have a fantastic guest on your podcast? Don't just tell your audience—tag them! When you tag your guest in your LinkedIn post, their network can see it too, extending your podcast's reach. Plus, it's a courteous way to thank your guest for their contribution.

Engage Industry Leaders

Tagging isn't just for guests. You can also tag relevant industry leaders in your post. This can spark conversations and debates, bringing more attention to your podcast. Just ensure that the people you tag are genuinely relevant to your content to prevent appearing spammy.

Encourage Interactions

Tagging doesn't just amplify your podcast's visibility—it also encourages interactions. When you tag someone, they're likely to comment, like, or share your post, creating more engagement. This is a win for you, as LinkedIn's algorithm favors posts with high engagement levels.

Remember, while tagging is a powerful tool for optimizing your podcasts for LinkedIn, use it wisely. Over-tagging can make your posts appear cluttered and unprofessional. So, stick to tagging people who bring value to your podcast episode and its promotion on LinkedIn.

If you're eager to learn more about podcasting and want to start your own podcast, check out Clara Escoms' workshop, '3 Steps to Launch your Podcast in One Day.' This workshop will help you quickly and efficiently create your podcast, so you can focus on optimizing it for platforms like LinkedIn using the strategies discussed in this blog post.