Optimizing Infographics for LinkedIn: A Practical Guide

Published on 31 July 2023 8 min read

Why choose infographics for LinkedIn?
What makes an infographic stand out?
How to design an infographic for LinkedIn
Best practices for infographic text
How to choose colors for your infographic
How to optimize your infographic size for LinkedIn
How to increase engagement with your infographic
How to measure the success of your infographic

Have you ever wondered how to optimize infographics for LinkedIn? Well, you're in the right place! Infographics are a powerful tool in the world of LinkedIn, and optimizing them can make a significant difference in your content's performance. This practical guide will walk you through the process step by step, ensuring your infographics stand out and engage your audience effectively. Let's get started!

Why choose infographics for LinkedIn?

Infographics are a top choice for content on LinkedIn for a handful of reasons:

Visual appeal: Humans are visual creatures. Compared to text, we process images 60,000 times faster. This makes infographics a speedy and effective way to share your message.
Complexity simplified: Infographics can simplify complex information. If you have a lot to say in a small space, an infographic can be your best friend!
Shareability: Infographics are easy to share, and people love to do it. This means they can help you reach a wider audience on LinkedIn than other types of content.
Brand awareness: Infographics are an excellent way to boost brand awareness. You can include your logo, brand colors, and other brand identifiers, helping you to cement your brand in the viewer's mind.
SEO benefits: Yes, even on LinkedIn, SEO matters. Infographics can include keywords and can be optimized to improve your rankings on LinkedIn's internal search engine.

Choosing to use infographics on LinkedIn is like packing your content with a superpower. They're engaging, shareable, and they do a fantastic job of getting your message across. Plus, as we'll explore in this guide, they can be optimized to boost their performance even further. So, if you're wondering how to optimize infographics for LinkedIn, keep reading!

What makes an infographic stand out?

When it comes to creating an infographic that stands out, there are a few key elements you should focus on:

Story: A good infographic tells a story. It should flow from one point to the next, making sense as a whole, not just as individual parts. Think about the story you want to tell, and how an infographic can help you tell it.
Design: The design of your infographic is crucial. It needs to be visually appealing, but not overwhelming. Choose a simple design that enhances your content, rather than competing with it. Use contrasting colors, clear fonts, and make sure your infographic is easy to read.
Data: Infographics are all about presenting data in an engaging way. Use graphs, charts, and other visual representations to display your data. But remember, accuracy is key! Double-check all your data before adding it to your infographic.
Format: The format of your infographic should be tailored to your audience and the platform. For LinkedIn, keep it professional and concise. The information should be easy to digest, and the format should make it easy for viewers to understand your message.

Creating an infographic that stands out takes some work, but the payoff can be huge. By focusing on these elements, you can create an infographic that not only grabs attention but also gets your message across effectively. Now you're one step closer to mastering how to optimize infographics for LinkedIn!

How to design an infographic for LinkedIn

Designing an infographic for LinkedIn requires a slightly different approach than for other platforms. Here are some key steps you can take:

Understand your audience: LinkedIn is a professional platform, so your infographic should be tailored to a professional audience. What industry are they in? What interests them? What problems are they facing that your infographic can help solve?
Choose your content wisely: Your infographic should offer valuable insights, not just generic information. You might choose to share industry trends, tips and tricks, or case study results. The key is to make it relevant and valuable to your LinkedIn audience.
Keep it clean and simple: A good LinkedIn infographic is clean, simple, and easy to understand at a glance. Avoid cluttering it with too many visuals or too much text. Remember, less is more!
Use professional graphics: Quality matters on LinkedIn. Use high-quality graphics and a professional color scheme. Free tools like Canva can help you design an infographic that looks polished and professional.
Include a clear call-to-action: What do you want viewers to do after seeing your infographic? Whether it's visiting your website, signing up for a newsletter, or downloading a resource, make sure to include a clear call-to-action.

By applying these tips, you'll be well on your way to designing an effective infographic for LinkedIn. And remember, the goal here is not just to make a pretty picture—it's to communicate complex information in a way that's easy to understand and engaging. That's the real art of how to optimize infographics for LinkedIn.

Best practices for infographic text

Text is a crucial component of your infographic—it's how you convey your message and data. Here are some best practices to follow when crafting the text for your infographic:

Be concise: Infographics are not the place for wordy explanations. Each sentence and phrase should serve a purpose. Think of the most straightforward way to communicate your point, and go with that.
Use plain language: Remember, your audience may not be familiar with industry jargon. Use language that is simple and accessible. If you have to use technical terms, make sure to explain them.
Follow a logical flow: Your text should guide the reader through your infographic. Start with an introduction that sets the stage, follow with the main body of information, and end with a conclusion or call to action.
Make key points stand out: Use bold, italics, or different colors to highlight key points in your text. This helps your audience quickly grasp the most important information.
Check your grammar and spelling: Nothing reduces your credibility faster than typos and grammatical errors. Be sure to double-check your text before publishing your infographic.

By following these best practices, you ensure that your infographic's text is clear, engaging, and effective. It's not just about what you say—it's about how you say it. That's a big part of how to optimize infographics for LinkedIn.

How to choose colors for your infographic

The colors you pick for your infographic can significantly impact its success on LinkedIn. Here's a quick guide to help you make the right color choices:

Stick to a palette: Choose a color palette and stick to it. Too many colors can be distracting. A good rule of thumb is to limit your palette to 2-3 main colors and a few accent colors.
Consider color psychology: Did you know that colors can evoke specific emotions? For example, blue often conveys trust and reliability, while red can signify urgency or importance. Use this to your advantage when choosing colors.
Contrast is key: Make sure there's enough contrast between your background color and your text color. This ensures that your text is legible and easy to read.
Match your brand: If you're creating an infographic for your business, use colors that align with your brand. This helps reinforce your brand identity and makes your infographic feel cohesive.
Test it out: Before you finalize your infographic, see how it looks in different lighting and on different screens. This can help you identify any potential color issues before you publish.

Remember, the goal is to create an infographic that's appealing and easy to digest. The right color choices can help you achieve this—and that's a key part of learning how to optimize infographics for LinkedIn.

How to optimize your infographic size for LinkedIn

Size matters, especially when it comes to optimizing infographics for LinkedIn. An ideal size ensures that your infographic is easy to view and interact with. Here's how you can nail it:

Understand LinkedIn's size guidelines: LinkedIn displays images at a maximum width of 1200 pixels. So, your infographic should ideally be 1200 pixels wide. As for the height, LinkedIn scales it down to fit the width. But, keep in mind that excessively long infographics might lose their readability.
Keep it simple: A complex infographic with tiny text and intricate details might not work well, especially when viewed on smaller screens. So, keep your infographic simple and clear, ensuring that all elements are visible and legible.
Avoid distortion: When designing your infographic, maintain the aspect ratio to avoid any distortion when it is resized. Messing with the proportions can make your infographic look unprofessional.
Test before posting: The best way to know if your infographic size works? Test it! Upload it as a draft on LinkedIn and see how it appears on different devices.

Getting the size right is an important step in learning how to optimize infographics for LinkedIn. It can significantly improve the user experience and engagement with your infographic. So, take the time to get it just right!

How to increase engagement with your infographic

Creating an infographic is one thing. Getting people to engage with it is another. Wondering how to optimize infographics for LinkedIn to maximize engagement? Here are some tips:

Use compelling headlines: A captivating headline can grab your audience's attention and make them want to explore your infographic. Make sure your headline is concise, clear, and teasing what your infographic is about.
Include calls to action: Direct your audience on what to do next. A call to action (CTA) can be as simple as asking your audience to like, share, or comment on your infographic.
Add interactive elements: Interactive elements such as polls, sliders, or clickable areas can encourage your audience to engage with your infographic.
Make it shareable: Encourage your audience to share your infographic within their networks. This can be as simple as adding social sharing buttons or enticing them with a compelling story or data.
Engage in the comments: Don't just post your infographic and leave. Engage with your audience in the comments. Ask questions, answer queries, and show appreciation for their input. This can give your infographic a life beyond its initial posting.

Remember, engagement doesn't end once you've posted your infographic. It requires constant interaction and attention. So, make it a point to check in regularly and keep the conversation going!

How to measure the success of your infographic

Once you've posted your infographic on LinkedIn, you may start to wonder: "Did it work? Did I really optimize my infographic for LinkedIn?" It's time to measure the success of your infographic. Here's how:

Track engagement metrics: Look at how many likes, shares, and comments your infographic received. These are direct indicators of how your audience interacted with your content.
Check your reach: Reach refers to the number of unique views your infographic has received. A high reach can indicate that your infographic has caught the attention of many LinkedIn users.
Analyze click-through rates: If your infographic includes a link or a call to action, how many people clicked on it? This can give you an idea of how effective your infographic was at driving action.
Consider the quality of engagement: Not all engagement is created equal. Did your infographic spark meaningful discussions or did it just get a few likes? Quality engagement can mean more for your brand than sheer numbers.
Look at follower growth: If your infographic was truly successful, it might have attracted new followers to your LinkedIn profile. Keep an eye on your follower growth rate.

Measuring the success of your infographic isn't about checking a box. It's about learning what worked, what didn't, and how you can improve for next time. So, take these metrics, learn from them, and use them to create even better infographics in the future.

If you're looking to further optimize your LinkedIn presence and make the most of your infographics, be sure to check out the workshop 'How To Make The Algorithm Like You' by Natalya Lobanova. This workshop will provide you with valuable insights on how to leverage the LinkedIn algorithm to boost your content's visibility and engagement.