Optimizing Your Podcasts for Instagram: 8 Actionable Tips
Written by  Daisie Team
Published on 7 min read


  1. Optimize podcast title for Instagram
  2. Use Instagram stories to promote your podcast
  3. Create engaging audiograms
  4. Use hashtags effectively
  5. Post behind-the-scenes content
  6. Collaborate with other podcasters on Instagram
  7. Create a consistent posting schedule
  8. Engage with your audience regularly

Podcasts and Instagram might seem like two separate worlds, but when they come together, they can create a powerful impact. If you're looking for ways on how to optimize podcasts for Instagram, you're at the right place. With the right strategies, you can leverage Instagram's vast platform to reach a wider audience and grow your podcast. Here are 8 practical tips to help you do just that.

Optimize Podcast Title for Instagram

First things first, your podcast title matters—not only to your listeners but to Instagram's algorithm. Instagram, like Google, uses an algorithm to determine what content to show its users. So, how can you optimize your podcast title for Instagram?

  • Keep it Short and Sweet: Instagram truncates captions after three lines, so keep your podcast title brief and to-the-point. A shorter title is also easier for your audience to remember and share.
  • Use Relevant Keywords: Try to include keywords that your target audience might use to search for content related to your podcast. For example, if your podcast is about fitness, use words like "workout", "exercise", or "health" in your title.
  • Make it Catchy: Your podcast title should grab your audience's attention. Use creative language, puns, or alliteration to make your title stand out.
  • Stay Consistent: Once you choose a title, stick with it. Consistency can help build your brand and make your podcast more recognizable on Instagram.

By optimizing your podcast title for Instagram, you can make it easier for potential listeners to find and engage with your content. Remember, a good title can be the difference between someone scrolling past your post or stopping to listen to your podcast.

Use Instagram Stories to Promote Your Podcast

Did you know that over 500 million Instagram users use the Stories feature every day? This makes Instagram Stories a great platform for promoting your podcast. But how do you do it effectively?

  • Tease Upcoming Episodes: Excite your followers by sharing teasers or snippets from upcoming episodes. This can spark curiosity and build anticipation among your audience.
  • Showcase Episode Highlights: Share standout moments or key takeaways from your podcast episodes. This can provide value to your followers and encourage them to listen to the full episode.
  • Use the 'Swipe Up' Feature: If you have over 10,000 followers, use the 'Swipe Up' feature to link directly to your podcast. This makes it easy for your audience to access your content.
  • Ask for Feedback: Use Instagram's interactive features, like polls or question stickers, to engage your audience. You can ask for feedback, episode ideas, or even questions for a Q&A session.

Remember, Instagram Stories are temporary—they disappear after 24 hours. But this sense of urgency can actually work in your favor, prompting your followers to listen to your podcast sooner rather than later. So, don't be afraid to get creative and experiment with different ways to promote your podcast through Instagram Stories.

Create Engaging Audiograms

Have you ever seen those cool videos on Instagram with a sound wave that moves as the audio plays? Those are audiograms, and they're a fantastic way to promote your podcast on Instagram. But, how can you create engaging audiograms for your podcast?

  • Choose Interesting Snippets: Find a compelling quote or an intriguing moment from your podcast. This part of the episode should be able to stand alone and arouse interest even out of context.
  • Add Captions: Not everyone watches videos with sound on Instagram. By adding captions, you ensure that your content is accessible to everyone, regardless of their audio settings.
  • Use Eye-Catching Visuals: Make your audiogram visually appealing. Use high-quality images, dynamic waveforms, and your podcast's branding to catch the viewer's attention.
  • Limit the Length: Instagram only allows videos of up to 60 seconds in the main feed and 15 seconds in Stories. Make sure your audiogram fits within these time limits.

Creating engaging audiograms can be a game-changer in optimizing your podcasts for Instagram. They not only provide a sneak peek of your content but also help your content stand out in the crowded Instagram feed. So, give audiograms a try and see the impact on your podcast's reach and engagement.

Use Hashtags Effectively

Hashtags are like the signposts on the Instagram highway, guiding users to the content they're interested in. So, how can you optimize your podcasts for Instagram by using hashtags effectively?

  • Use Relevant Hashtags: Ensure that the hashtags you use are relevant to your podcast's content. Irrelevant hashtags won't attract the right audience and might even annoy potential listeners.
  • Don't Overdo It: Instagram allows up to 30 hashtags per post, but that doesn't mean you have to use them all. A handful of well-chosen hashtags can be more effective than a barrage of loosely related ones.
  • Research Popular Hashtags: Use Instagram's search function to discover popular hashtags in your niche. Incorporating these into your posts can boost visibility.
  • Create Your Own Hashtag: Make a unique hashtag for your podcast. This can create a community around your content and help you track who's talking about your podcast.

Remember, using hashtags effectively is about more than increasing visibility. It's about reaching the right audience and fostering a community around your podcast. So, conduct your hashtag research, and start tagging strategically!

Post Behind-the-Scenes Content

Let's talk about the magic of behind-the-scenes content. What's the best way to optimize your podcasts for Instagram using this method? It's about granting your followers exclusive access to the makings of your podcast— kind of like giving them a backstage pass to your show.

  • Showcase Your Workspace: Share photos or videos of your recording space. This could be a professional studio, a cozy corner in your house, or even a makeshift setup in your car. The aim is to give your followers a sense of where the magic happens.
  • Highlight the Process: Post snippets of your podcast in the making. It could be a clip of an interview, a screenshot of your editing process, or a photo of your notes or script. This gives your audience a glimpse into the hard work that goes into each episode.
  • Introduce Your Team: If you have co-hosts or a production team, introduce them to your followers. Share a group photo or individual introductions. This not only humanizes your podcast but also helps your audience feel more connected to the people behind it.

Behind-the-scenes content not only adds variety to your Instagram feed but also allows your followers to feel more connected to your podcast. It makes them part of your podcast journey—and who wouldn't want to be part of that?

Collaborate with Other Podcasters on Instagram

Now let's get into something exciting—collaborations! Collaborating with other podcasters on Instagram is a fantastic way to optimize your podcasts. But how exactly do you go about it?

  1. Guest Appearances: You could invite other podcasters to appear as guests on your show. This not only brings freshness and varied perspectives to your content, but also exposes your podcast to the guest's followers. Similarly, you could make guest appearances on their shows. It's a win-win!
  2. Podcast Shoutouts: Consider giving shoutouts to other podcasts you admire. This could be in the form of a post, a story, or even a mention in your podcast episode. Remember, the podcasting community thrives on support and camaraderie.
  3. Cross-Promotions: Collaborate with other podcasters for mutual promotions. This could involve sharing each other's trailers, episodes, or promotional posts. Cross-promotions help in expanding your reach and gaining new listeners.

Remember, collaboration is not about competition; it's about growing together. By collaborating with other podcasters, you're not just optimizing your podcast for Instagram, but also strengthening your position within the podcasting community. So why not reach out to a fellow podcaster today?

Create a Consistent Posting Schedule

Consistency is key when it comes to optimizing your podcasts for Instagram. You might be wondering, "How does a posting schedule help with my podcast?" Well, let's break it down.

  1. Expectations: When you have a consistent posting schedule, your audience knows when to expect new content. This builds anticipation and excitement around your podcast episodes.
  2. Algorithm Friendliness: Instagram's algorithm favors accounts that post regularly. By sticking to a schedule, you're more likely to appear in your followers' feeds and explore pages.
  3. Content Management: A regular schedule helps you manage your content better. You're less likely to feel overwhelmed and more likely to post quality content if you have a plan in place.

So, how do you create a consistent posting schedule? Start by deciding how many times a week you want to post. This could be once a day, every other day, or even once a week. Then, pick specific days and times to post. Stick to these as closely as you can. And of course, don't forget to announce your posting schedule to your followers so they know when to tune in!

Remember, consistency isn't just about quantity; it's about quality. Make sure you're producing content that is interesting and valuable to your audience. After all, it's your unique podcast voice they're coming to hear!

Engage with Your Audience Regularly

Engagement is the backbone of social media success. The more you interact with your audience, the deeper your connection becomes. But how does engaging with your audience optimize your podcasts for Instagram?

  1. Boosts Visibility: When you engage with your followers—like by responding to their comments or direct messages—Instagram's algorithm takes note. The more interaction your posts have, the higher they'll appear in your followers' feeds.
  2. Builds Community: Regular engagement helps to create a sense of community among your listeners. This can lead to more shares, more likes, and ultimately, more listeners for your podcast.
  3. Provides Feedback: Engaging with your audience gives you direct insight into what they like or don't like about your podcast. You can use this feedback to improve your content and cater more effectively to your audience's interests.

So, how do you engage with your audience? Start by making your posts interactive. Ask questions in your captions, encourage your followers to share their thoughts, and always respond to comments and direct messages. You can also create content specifically designed for engagement, like polls or question stickers in your Instagram stories.

Remember, engagement is a two-way street. It's not just about your audience engaging with you, but you engaging with them. Show them that you value their input and appreciate their support. After all, without them, your podcast would be broadcasting to an empty room.

If you're looking to optimize your podcasts for Instagram, don't miss the workshop 'How to Post on Instagram' by David Rocaberti. This workshop will provide you with valuable insights on creating visually appealing content and maximizing engagement on Instagram, which can help amplify your podcast's reach and grow your audience.