Pricing Drawings for Online Art Markets Guide
Written by  Daisie Team
Published on 8 min read


  1. Evaluate your artwork
  2. Research the market
  3. Set realistic prices
  4. How to factor in costs
  5. Pricing for different online platforms
  6. How to communicate value
  7. Adjust prices with market fluctuations
  8. How to deal with price negotiation

Are you an artist trying to navigate the online marketplace? You're not alone. Figuring out how to price your drawings for an online art marketplace can feel like a daunting task, but don't worry. This guide will give you practical tips and insights to help you price your drawings confidently and successfully.

Evaluate your artwork

Before you can price your artwork, you need to evaluate it. This isn't about judging whether your art is good or bad—it's about understanding what you've created and its value.

First, consider the time you spent creating your artwork. This includes not only the hours you spent drawing but also the time you spent planning, researching, and even thinking about your art. Keep track of these hours; they'll be important when you start pricing.

Second, think about the materials you used. Did you use high-quality, expensive materials, or did you use more affordable, readily available supplies? The cost of your materials should also factor into the price of your artwork.

Finally, evaluate the skill and creativity required to create your piece. This can be tough to measure, but ask yourself: how many years of practice and experience have gone into the creation of this artwork? What unique techniques, perspectives, or ideas did you bring to the table?

Remember: every artist is unique, and so is every piece of art. Don't compare your work to others'—instead, focus on understanding the value of your own work. This self-awareness is the first step in learning how to price drawings for online art marketplaces effectively.

Research the market

The online art market is vast and varied. To price your drawings accurately, you need to understand this market and know where your work fits within it.

First, look at other artists who create similar work. What are their price ranges? You don't want to copy their prices, but knowing the range can give you a starting point.

Second, consider the audience. Who is likely to buy your drawings? What is their budget? Understanding your audience can help you set prices that are both fair to you and appealing to them.

Finally, think about the platform you're using. Different online art marketplaces have different fees, audiences, and norms. A price that works on one platform might not work on another.

Remember, market research isn't about finding a magic number. It's about understanding the landscape you're entering. This understanding will give you confidence and clarity when you're figuring out how to price your drawings for an online art marketplace.

Set realistic prices

After researching the market, the next step is to set realistic prices for your drawings. But what does 'realistic' mean in this context?

Firstly, a realistic price reflects the quality and originality of your drawing. If your work is highly detailed or if it uses unique techniques, it will likely command a higher price. However, if you're just starting out or if your work is fairly simple, you might need to start with lower prices.

Secondly, a realistic price also takes into account your time and effort. How many hours did it take to create the drawing? What skills did you use? Remember, your time and talents are valuable. Don't undersell yourself.

Lastly, a realistic price is one that your audience can afford. You might feel that your work is worth thousands of dollars—and maybe it is! But if your audience can't afford that, you won't make many sales. So, balance your pricing with your audience's budget.

Setting realistic prices is a balancing act, and it's not always easy. But by being thoughtful and strategic, you can find a price that respects your work, appeals to your audience, and contributes to your success in the online art marketplace.

How to factor in costs

When pricing your drawings for an online art marketplace, it's important to not just consider the final product, but also the costs that went into creating it. Here's how to factor in those costs to determine a fair price.

Material Costs: This includes everything you used to create your artwork. Did you use high-quality paper? Expensive pencils or inks? Don't forget to factor in these costs. If you're not sure how much you spent, try to calculate the cost of materials per artwork.

Time Investment: How many hours did you spend creating each piece? This isn't just the time spent drawing, but also includes time spent planning, sketching, and finishing each piece. Remember, your time is valuable, and should be reflected in your pricing.

Overhead Costs: These are costs that aren't tied to a specific piece, but are still part of your art business. Do you rent a studio? Do you pay for a website to display your art? These costs should be spread out across all your artworks.

Shipping and Handling: If you're selling physical pieces, don't forget to include the cost of packaging and shipping your artwork. This can be a significant cost, especially for larger pieces.

Once you've added up all these costs, you'll have a better idea of what it actually costs you to create each piece of art. From there, you can decide on a fair markup that allows you to earn a profit from your art without pricing it out of the market.

Pricing for different online platforms

Every online art marketplace is unique, and what works on one platform may not work on another. Here are a few tips for pricing your drawings on different online platforms:

Etsy: Etsy is a marketplace for all things handmade. It's a great place to sell your drawings, but the competition can be stiff. To stand out, consider bundling your drawings with other items, like a custom frame or a set of prints. When pricing, remember Etsy charges a listing fee and takes a cut of each sale.

Amazon Handmade: Amazon Handmade is a newer marketplace, but it comes with the power of the Amazon brand. Prices here tend to be higher, but so are the fees. Make sure you factor in those fees when pricing your drawings.

Society6: Society6 is a print-on-demand platform where artists can sell prints of their work on a variety of products. Here, you set a base price for each product and earn the difference between the base price and your selling price. This means you have control over your profit margin.

Artfinder: Artfinder is a marketplace for original art. It's a bit more upscale, and the prices reflect that. If you're selling high-quality, original pieces, this could be a good option for you.

Remember, each platform has its own audience and its own expectations. The key is to understand what those are and price your drawings accordingly. With some research and a little trial and error, you'll find the sweet spot for pricing your art on each platform.

How to communicate value

Now that we've covered how to price drawings for online art marketplaces, let's talk about how to communicate that value to potential customers. This is a vital step in selling your artwork successfully.

First, let's focus on your artwork descriptions. A well-written description can make a world of difference. It should tell a story about your art: what inspired it, what materials you used, and any unique techniques you applied. This not only helps the buyer understand the effort you put into the piece, but it also makes it more personal and relatable.

Next, consider your presentation. High-quality photos of your artwork can significantly increase its perceived value. Make sure to capture your drawings in good lighting, from different angles, and perhaps even show it in a frame or a suitable setting. This gives potential buyers a better idea of what they're purchasing.

Finally, don't forget about your artist's reputation. Your bio, credentials, and past work all contribute to the value of your current pieces. If you're just starting out, don't be discouraged! Everyone starts somewhere, and consistent work and dedication will build your reputation over time.

Remember, value is about more than just price. It's about the entire experience you provide to your customers—from the story behind your art to the way you present it. By effectively communicating this value, you can justify your pricing and attract more customers to your online art marketplace.

Adjust prices with market fluctuations

Art, like any other commodity, is subject to market fluctuations. When it comes to learning how to price drawings for online art marketplaces, understanding the dynamics of the art market becomes a key factor.

Firstly, it's important to stay up-to-date with the art market trends. This doesn't mean you need to become an art market analyst overnight, but having a general understanding of the ups and downs in the market can guide your pricing strategy. For instance, if there's a sudden rise in demand for a particular style or medium you're proficient in, it might be a good time to adjust your prices upward.

On the other hand, be prepared to adapt if the market takes a downturn. If sales are slow, it might be worthwhile to temporarily lower your prices to attract more buyers. But remember, this doesn't mean you should undervalue your work. Balance is key.

Remember, fluctuations are a normal part of every market, including the art world. It's essential to stay flexible and adjust your prices accordingly. This way, you can maximize your earnings during peak periods and keep your art moving during slower times.

So, keep an eye on the market and don't be afraid to adjust your prices. After all, the art market can be as dynamic as the art itself!

How to deal with price negotiation

When you're learning how to price drawings for an online art marketplace, the concept of negotiation might not be the first thing that pops into your mind. You might think that the price you set is the final word, but in the art world, it's not always so black and white.

Now, let's be clear: negotiation doesn't mean you have to compromise the value of your work. It's more about finding a common ground where both you and the buyer feel satisfied. This can sometimes feel like a tightrope walk, but with a bit of practice, you'll get the hang of it.

Firstly, it's important to set clear boundaries for yourself about how low you're willing to go. This is where understanding your costs and the market value of your work comes into play. Having a bottom line in mind can help you navigate through negotiations with confidence.

Next, consider what you could offer to sweeten the deal without cutting into your profit. Could you throw in a smaller sketch as a bonus, or offer to cover the shipping costs? These little extras can sometimes tip the balance in your favor when a buyer is on the fence.

Lastly, remember to stay professional and respectful during the negotiation process. Even if a deal doesn't work out, maintaining a positive relationship with potential buyers can open doors for future opportunities.

So don't fear negotiation. Embrace it as just another part of learning how to price your drawings for online art marketplaces. After all, every negotiation is a conversation, and who doesn't love a good chat about art?

If you found our "Pricing Drawings for Online Art Markets Guide" helpful, you'll definitely benefit from Olivia Ghalioungui's workshop, 'How to Price Yourself as a Creative.' This workshop will give you even more insights and strategies to price your artwork effectively and confidently in the online art market. Don't miss out on this valuable resource!