Social Media Marketing Tips for Artists
Written by  Daisie Team
Published on 8 min read


The digital landscape has become a vast, bustling marketplace, and for artists, it's a goldmine of opportunity. Social media platforms have emerged as powerful tools to display, sell, and promote artwork. However, to really make a splash and get your art in front of the right people, you'll need to equip yourself with some savvy social media marketing strategies for artists. This guide will walk you through practical, easy-to-follow steps to navigate the social media seas and triumph in the art of online self-promotion.

Create a Social Media Strategy

Before you start posting willy-nilly, it's important to have a game plan—just like how you wouldn't start a painting without at least a rough sketch. Creating a social media strategy is like outlining your artistic vision, but for your online presence. Here's how you can do it:

Define Your Goals: Start by identifying what you want to achieve. Maybe you want to increase your artwork sales, get more commissions, or simply grow your follower base. Whatever your goal, make sure it's clear and measurable.

Know Your Audience: Who are you creating art for? Are they young adults who love abstract art, or maybe they're older folks who appreciate traditional landscapes? Understanding your audience will help you tailor your content and interactions to their tastes.

Choose Your Platforms: Not all social media platforms are created equal, especially when it comes to art. Instagram, for example, is a visual-heavy platform that's perfect for showcasing your art, while Twitter might be better for engaging in discussions and sharing thoughts about your creative process.

Plan Your Content: What will you post, and how often? Will you share works-in-progress, finished pieces, or behind-the-scenes peeks into your studio? Remember, consistency is key, and a content calendar can be your best friend here.

Measure Your Success: Finally, don't forget to keep track of how you're doing. Use tools like Instagram Insights or Facebook Analytics to monitor your progress and adjust your strategy as needed.

Creating an effective social media marketing strategy for artists might seem daunting at first, but remember: it's all about taking it one step at a time, just like creating a masterpiece.

Use Visuals to Attract Followers

In the world of art, visuals reign supreme – and it's no different on social media. The more attractive and striking your posts are, the more likely they are to catch the eye of potential followers. Here's how you can use visuals to your advantage:

Quality Matters: High-quality images not only look professional, but they also let your viewers appreciate the fine details in your work. Ensure your photos are clear, well-lit, and high-resolution. This applies to both your artwork images and any behind-the-scenes or lifestyle shots.

Consistency is Key: Try to maintain a consistent aesthetic across your posts. This doesn't mean every post has to look identical, but they should all feel like they belong to the same family. This could be through a consistent color palette, editing style, or composition.

Add a Personal Touch: You're not just selling your art – you're also selling yourself as an artist. Don't be afraid to inject some personality into your posts, whether it's through an interesting caption, a studio selfie, or a shot of your pet lounging next to your latest piece.

Use Video: Videos can add an extra layer of interest to your social media profiles. Time-lapse videos of your working process, for example, are a great way to engage followers and show off your skills.

Remember, social media marketing strategies for artists aren't just about selling art, they're also about building a brand and connecting with an audience. The more visually appealing and personable your posts are, the more your followers will feel connected to you and your work.

Focus on the Right Platforms

Not all social media platforms are created equal, especially when it comes to promoting artwork. Different platforms target different demographics and thus, offer varying opportunities for engagement. Here's a basic breakdown:

Instagram: This platform is a visual paradise, making it an excellent choice for artists. You can showcase your artwork, engage with your audience through comments, stories and IGTV. It's a great place to build your artistic brand.

Facebook: While not as visually focused as Instagram, Facebook offers a great platform for community building. You can create a dedicated page for your art, join art-related groups, and even sell pieces through Facebook's Marketplace.

Twitter: Twitter might not be the first choice for artists due to its text-heavy nature, but it's an excellent platform for networking and engaging in conversations with fellow artists and fans.

Pinterest: If your art is more on the crafty or design side, Pinterest could be a goldmine. Users often go to Pinterest for inspiration, making it a great place to share your work and get it noticed.

While it's tempting to be on every social media platform, remember that quality trumps quantity. Rather than spreading yourself thin, pick the platforms that best suit your art and your audience, and focus your social media marketing strategies there. This will allow you to engage more effectively with your audience and promote your art more efficiently.

Engage with Your Audience

Remember when you'd finish a piece of art at school and run to show it to your friends? That excitement, that connection — that's what social media marketing is all about. Let's break down how you can engage with your audience effectively:

Respond to Comments: If someone takes the time to comment on your artwork, make sure you respond. A simple thank you can go a long way in building relationships with your followers.

Ask for Feedback: Want to know what your audience thinks of your latest piece? Just ask! Not only can this provide valuable insight, but it also encourages interaction.

Share Behind-the-Scenes Content: Ever wondered how a magic trick is done? People love peeking behind the curtain. Sharing progress shots or a timelapse video of your work can be a great way to engage your followers.

Run Contests or Giveaways: Who doesn't love free stuff? Running a contest or giveaway is a fun way to engage your audience. It could be as simple as offering a print of your artwork to one lucky follower who shares your post.

Engaging with your audience isn't just about increasing your follower count. It's about building a community around your art. And who knows, the next person you engage with could be a future customer, collaborator, or even a lifelong fan of your work.

Promote Your Artwork Effectively

So, you've created a stunning new piece of art. Great! Now, it's time to show it off to the world. But how? Here are some of the most effective social media marketing strategies for artists to promote their artwork:

Show Your Art in Context: A picture of your art is good, but a picture of your art hanging on a wall or sitting on a coffee table is even better. This helps your audience visualize how your art might look in their own space.

Use Videos: Videos can deliver a lot more information about your artwork than a static image. Try creating a video that shows your artwork from different angles, or one that tells the story behind your piece.

Share Customer Testimonials: If a customer sends you a nice message about your artwork, don't be shy about sharing it (with their permission, of course). This is a powerful form of social proof that can convince others to buy your art.

Run Limited-Time Offers: Everyone loves a good deal. Running a limited-time offer can create a sense of urgency and encourage your followers to make a purchase.

Remember, the goal of promoting your artwork isn’t just to get likes and comments. It’s about turning your followers into customers. By using these strategies, you can effectively promote your art and increase your sales.

Collaborate with Other Artists

Okay, you're doing a swell job promoting your artwork, but have you thought about teaming up with other artists? Collaborating with other creatives can be one of the most effective social media marketing strategies for artists. Here's how you can make the most out of it:

Joint Art Projects: A joint art project with another artist can be a fun and exciting way to get your art in front of a new audience. The project could be anything from a mural to a digital art piece. It's all about bringing your unique styles together to create something truly unique.

Artist Shoutouts: Take a moment to appreciate other artists on your social media platforms. Not only does this create goodwill, but it also exposes your work to their followers who might not have discovered you otherwise.

Art Trades: An art trade is a cool way to collaborate with other artists and get your work seen by a new crowd. You create a piece for them, they create a piece for you, and you both show off the results to your followers.

Guest Posts: Guest posting on another artist's social media account can be a great chance to reach a new audience. You could share your creative process, discuss your inspiration, or even host a Q&A session.

Collaboration isn't just about promoting your own work—it's about building relationships and growing together as artists. So, why not reach out to an artist you admire and propose a collaboration?

Use Hashtags Wisely

As an artist, hashtags are your best friends. They can help your art reach the right audience, but only if used wisely. Here's how you can make hashtags a part of your social media marketing strategies for artists:

Be Specific: Using specific hashtags can help your artwork reach the right crowd. Instead of using generic hashtags like #art, try more specific ones like #abstractart, #portraitartist, or #comicbookart. This way, people who are interested in your style of art are more likely to find you.

Use the Right Number: You don't want to go overboard with hashtags, as it can make your posts look spammy. Stick to around 5-10 relevant hashtags per post. Remember, quality over quantity.

Research Trending Hashtags: Keep an eye on the trending hashtags related to art. These can give your posts a visibility boost. But be sure they're relevant to your work—misleading hashtags can turn off potential followers.

Create Your Own: Creating a unique hashtag for your artwork series or your brand can help create a buzz around your work. It can also help your followers track your work more easily.

Remember, hashtags are a tool. Like every other tool, you need to know how to use them effectively. So, go ahead, research and refine your hashtag strategy, and watch your follower count grow.

Schedule Posts for Optimal Times

Timing is everything, especially when it comes to posting on social media. Knowing when to post is a crucial part of social media marketing strategies for artists. Here are a few tips to help you hit that sweet spot:

Know Your Audience: Your followers might not be active when you are. Learn about your audience's habits. Are they night owls or early birds? Do they check their social media during lunch breaks or after dinner? Use audience insights provided by most social media platforms to find out.

Consider Different Time Zones: If you have followers from all over the globe, you need to consider their time zones. You might need to schedule several posts at different times to reach all your fans.

Use a Scheduler: Life as an artist can be hectic. You might not always have the time to post at the optimal times. That's where a social media scheduler can help. Tools like Hootsuite, Buffer, or Later can automatically post your content at the times you set.

Test and Learn: The best time to post can vary depending on many factors. What works for others might not work for you. So, experiment with different timings and see what gets the best response.

Remember, consistency is key in social media marketing. But just posting regularly isn't enough. You need to make sure you're posting at the right times to get the most engagement. So, start scheduling and take your social media marketing strategies for artists to the next level.

If you're looking to up your social media game as an artist, don't miss the workshop 'Effective Social Media Strategies For Creatives' by Shannon. This workshop offers practical tips and strategies to enhance your online presence, engage with your audience, and grow your creative brand on social media platforms.