TikTok Marketing for Brand Reach & Business Growth
Written by  Daisie Team
Published on 9 min read


Imagine if you could tap into a platform that’s not just a fun space for posting quirky dance videos but a powerful marketing tool to grow your brand and business. Welcome to the world of TikTok! This blog post is all about how to use TikTok for business, utilizing the platform for marketing and brand growth.

Why choose TikTok for marketing?

So, why should you consider TikTok for marketing your brand? There's more to this platform than meets the eye. Here's why:

  • TikTok has a massive user base. With over a billion users worldwide, TikTok is now one of the most popular social media platforms. This broad reach means your brand can connect with a vast audience, giving you a huge potential for growth.
  • TikTok’s algorithm tailors content for each user. Unlike other platforms where you fight for your content to be seen, TikTok's algorithm does some of the work for you. It learns what each user likes and delivers more of it. This means your business can reach the right people without the headache of complex targeting.
  • TikTok encourages creativity and engagement. TikTok is a platform that thrives on fun, engaging content. This gives your brand a chance to show off its personality and connect with users in a unique and memorable way. Plus, the more engaging your content is, the more likely it is to be shared—increasing your brand's visibility even more.
  • TikTok is ideal for influencer marketing. TikTok has a whole host of influencers with large, engaged followings. Collaborating with these influencers can help amplify your brand and reach even more potential customers.

So, by using TikTok for business, you're not just joining another social media platform—you're tapping into a whole new way to grow your brand and connect with your audience. It's about utilizing the platform for marketing and brand growth in a way that's fun, engaging, and accessible to a wide range of users. That's the power of TikTok marketing.

How TikTok works

Now that we've talked about why TikTok is a great platform for marketing, let's dig into how it actually works. Understanding the mechanics of TikTok can help you utilize the platform more effectively for your business and brand growth.

Once you open the app, you land on the "For You" page. This is a feed of videos that TikTok's algorithm thinks you'll enjoy, based on your past activity. The more you use the app, the more personalized this feed becomes. This is an opportunity for your business—by creating engaging content, you can show up in more users' "For You" feeds, increasing your brand's visibility.

Another key feature of TikTok is the ability to use and create trends. This often involves using a specific sound or participating in a challenge. By jumping on these trends, your business can show its relevance and creativity, and potentially reach a larger audience.

Finally, TikTok is a community-based platform. Users can follow accounts they like, comment on videos, and share content. This creates a strong sense of community, which can be beneficial for businesses. By building a community on TikTok, you can foster loyalty and engagement with your brand.

So, when we talk about using TikTok for business, we're talking about more than just posting videos. We're talking about understanding the platform's unique features and how to use them to your advantage. That's the key to utilizing TikTok for marketing and brand growth.

Identify target audience on TikTok

Next on the agenda is identifying your target audience on TikTok. Just like any other marketing strategy, understanding who you're trying to reach is a critical step in utilizing TikTok for business and brand growth.

TikTok boasts a diverse user base, with a significant portion of users under the age of 30. But age isn't the only factor to consider—think about interests, location, and behaviors too. What kind of content does your target audience enjoy? When are they most likely to be scrolling through TikTok? These are questions you need to answer to fine-tune your TikTok marketing strategy.

Here's a step-by-step guide to help you identify your target audience on TikTok:

  1. Define your audience: Start by defining your audience's demographics and psychographics. How old are they? Where are they located? What are their interests and behaviors?
  2. Research TikTok trends: Spend some time on the platform to understand what content your target audience is engaging with. Look at the trends they are participating in, the sounds they are using, and the hashtags they are following.
  3. Test and learn: Once you have an idea of who your audience is and what they like, start creating content. Experiment with different types of content, post times, and hashtags. Then, look at the engagement each piece of content receives to understand what resonates with your audience.

Remember, the goal here is to create content that your target audience will enjoy and engage with. By doing this, you can increase your brand's visibility and foster a loyal community on TikTok. Ready to get to know your audience?

Create a TikTok Business Account

Got your target audience figured out? Great! Now it's time to set up your business account on TikTok. Having a business account is an important part of leveraging TikTok for business and brand growth, as it gives you access to valuable features like TikTok Analytics, ads, and shopping tabs.

Here's how you can turn your TikTok journey into a business adventure:

  1. Download the App: If you haven't already, download TikTok from your device's app store. It's available on both Android and iOS.
  2. Create an Account: After you've downloaded the app, open it and sign up. You can use various methods to sign up, such as your email, phone number, or a social media account.
  3. Switch to a Business Account: Once your account is set up, head to your profile page and tap the three dots in the top right corner to access 'Settings and Privacy'. Then, navigate to 'Manage account' and tap 'Switch to Pro Account'. Finally, choose 'Business' as your account type.
  4. Customize your Profile: Now that you're officially a business on TikTok, it's time to make your profile shine. Add a profile picture, write a catchy bio, and don't forget to include your website link if you have one!

And there you have it—you're now a proud owner of a TikTok business account! But remember, it's not just about having an account, it's about using it effectively. Ready to take on the TikTok world with your brand?

Types of TikTok Ads

Now that you've got your TikTok business account up and running, let's talk about the different types of TikTok ads that can help boost your brand's reach. Understanding these ad formats is a key step to utilizing TikTok for business and brand growth. So, let's dive right in:

  1. In-Feed Ads: You know those sponsored videos that pop up while scrolling through your 'For You' page? Those are In-Feed Ads. They blend in with the user-generated content, making them less intrusive to users—and potentially more engaging!
  2. Brand Takeover Ads: Imagine the impact of your ad being the first thing TikTok users see when they open the app. That's the power of Brand Takeover Ads. They're full-screen ads that can be either a 3-second image or a 5-second video.
  3. TopView Ads: These are similar to Brand Takeover Ads, but they appear after the user has been in the app for a few seconds. The great thing about TopView Ads is that they can last up to 60 seconds, giving you more time to capture your audience's attention.
  4. Branded Hashtag Challenges: This is where you can really get creative! Branded Hashtag Challenges encourage users to create and share content using your branded hashtag. It's a fun and interactive way to increase your brand visibility.
  5. Branded Effects: With Branded Effects, you can design your own 2D, 3D, or AR effects for users to include in their videos. It's a unique and immersive way to get users to interact with your brand.

Each type of ad has its own strengths, and the best one for your business will depend on your goals, budget, and audience. So, ready to play around with these ad formats and see which one works best for your brand?

How to Set Up TikTok Ads

With a clear understanding of the different types of TikTok ads, let's move on to setting up your first ad campaign. Don't worry, it's simpler than you think! It's all about taking the right steps to effectively utilize TikTok for business and brand growth.

  1. Log into TikTok Ads Manager: To kick things off, sign into your Ads Manager account. If you don't have one yet, it's easy to create.
  2. Create a new campaign: Click on the 'Campaign' tab, then select 'Create'. You'll be asked to choose an objective for your campaign. Are you aiming for traffic, conversions, or app installs? Your choice here will help guide your campaign strategy.
  3. Set your ad group: In TikTok, every campaign can have multiple ad groups, each with its own budget and schedule. This is where you'll choose your target audience, ad placement, and optimization goals.
  4. Design your ad: Now comes the fun part—creating your ad! Upload your creative assets (images or videos), write your ad text, and choose your call-to-action.
  5. Review and launch: Before you set your ad live, take a moment to review everything. Make sure your ad aligns with your brand and campaign goals. Once you're happy, hit 'launch'. And there you go—you're officially advertising on TikTok!

Remember, successful TikTok advertising is not just about setting up ads, but also about monitoring their performance and tweaking your strategy as needed. So, are you ready to get your ads up and running on TikTok?

Develop Engaging Content for TikTok

When it comes to TikTok for business, creating engaging content is key. So, how do you make sure your content stands out? Here are some tried and true tips:

  1. Know your audience: It's important to understand what your audience likes and dislikes. What content do they engage with the most? Use this information to tailor your content to their preferences.
  2. Embrace authenticity: TikTok users value authenticity. So, don't be afraid to show the real, human side of your business. Share behind-the-scenes footage, employee spotlights, and other content that helps build a genuine connection with your audience.
  3. Join the trend: TikTok is all about trends. Whether it's a popular song, dance, or challenge, joining in on a trend can help increase your visibility on the platform. But remember, it's crucial to stay true to your brand voice while doing so.
  4. Use hashtags: Hashtags are a great way to increase your reach on TikTok. Use popular and relevant hashtags in your posts to help users discover your content. But be careful not to overload your posts with them!
  5. Encourage user interaction: TikTok is a highly interactive platform, and users love to engage with content. Encourage this by creating interactive content like challenges, duets, or asking for user-generated content.
  6. Create educational content: Believe it or not, educational content performs well on TikTok. Can you share tips, insights, or how-tos related to your industry? This kind of content not only provides value to users but also positions your business as an expert in the field.

Remember, consistency is key when it comes to content creation. Regularly uploading high-quality content is a surefire way to grow your TikTok presence. Now, are you ready to start creating amazing content for TikTok?

Measure and Analyze TikTok Performance

So, you've started utilizing TikTok for business growth and marketing, and you're creating some fantastic content. Great! But how do you know if your efforts are paying off? This is where measuring and analyzing your TikTok performance comes in handy.

  1. Check out the analytics: TikTok provides a wealth of data in its analytics section. You can find information about your followers, including their age, gender, and location. It also shows you when your followers are most active, so you know the best times to post.
  2. Monitor your engagement rates: Engagement rates are critical on TikTok. They let you know how well your content is resonating with your audience. Look at likes, shares, comments, and views to gauge engagement.
  3. Track video performance: How well are your videos performing? TikTok analytics can tell you. It shows how many views your videos are getting and how long people are watching them. This can help you understand what type of content your audience finds most engaging.
  4. Consider conversion rates: If you're using TikTok for business, you're likely trying to drive some sort of action, like a website visit or a product purchase. Use TikTok's analytics to monitor your conversion rates and see if your content is effectively driving these actions.

By regularly measuring and analyzing your TikTok performance, you can make data-driven decisions about your content strategy. This will help you optimize your TikTok for business use, ensuring that you're reaching your target audience and achieving your marketing and brand growth goals.

If you want to make the most of TikTok marketing to boost your brand reach and business growth, don't miss the workshop 'Level Up Your Videos on Social Media' by Carolyn Edge. This workshop will provide you with valuable tips and techniques to create engaging and high-quality videos that will captivate your audience and elevate your brand on social media platforms like TikTok.