Tips for Building an Online Presence That Attracts Clients

As a multidisciplinary artist, you know that having an online presence is essential for success. You need to make sure that you’re putting yourself out there in order to reach potential clients and collaborators. But how can you make sure that your online presence is effective and will attract the right people? Here are some tips for building an online presence that will help you make connections and get noticed.

Showcase Your Work
Your online presence should be a reflection of who you are and what you do. Make sure you’re showcasing your best work on your website or portfolio. Focus on the projects that you’re most proud of and that you think will be of most interest to potential clients or collaborators. Make sure you’re using high-quality images and that you’re providing enough information about each project so that people can get a good idea of what you’re capable of. Consider adding a blog to your website, which can be a great way to showcase your work in more detail and to share your thoughts and insights.

Leverage Social Media
Social media is a great way to reach a large audience and to connect with potential clients and collaborators. Make sure you’re using the right platforms for your art and that you’re posting regularly. Post about your projects and successes, share relevant content, and engage with other artists and potential clients. Consider creating separate accounts for different aspects of your work, such as a separate account for your art and another for your business. This will help you to keep your content organised and help potential clients find the information they need.

Build Relationships
Networking is an important part of building an online presence. Reach out to other artists and professionals in your field and build relationships with them. This will help you to grow your network and to get your work seen by the right people. Consider joining online communities and forums that are related to your field and participate in discussions. This will help you to make connections and to get your work seen by potential clients.

Stay Active
Make sure you’re staying active online. Regularly update your website and social media accounts and post about your projects and successes. This will help to keep your online presence fresh and will show potential clients that you’re active and engaged. Consider using scheduling tools to help you stay on top of your content and make sure you’re posting regularly.

Be Professional
Your online presence should be professional and polished. Make sure you’re using high-quality images and that your website and social media accounts are well-designed. This will help to give potential clients a good impression of you and your work. Consider investing in a professional website design and consider hiring a professional photographer to take photos of your work.

Be Patient
Building an online presence takes time and effort. Don’t expect instant results, but keep at it and be consistent. Eventually, your hard work will pay off and you’ll start to see the results of your efforts. Be patient and don’t get discouraged. Focus on creating quality content and engaging with potential clients and collaborators.

Building an online presence as a multidisciplinary artist is essential for success. By following these tips, you can make sure your online presence is effective and will help you make connections and get noticed. For more tips on building a sustainable career as a multidisciplinary artist, check out the "Building A Sustainable Career As A Multidisciplinary Artist" workshop by Rosa van Iterson.