Top 5 Online Marketing Courses for Beginners
Written by  Daisie Team
Published on 5 min read


  1. Google Digital Marketing Course
  2. SEMRush SEO Course for Beginners
  3. HubSpot Online Marketing Course
  4. Udemy Digital Marketing Masterclass
  5. Coursera Introduction to Marketing

Picture this: You're diving into the world of online marketing, and you're eager to learn the ropes. You want the best marketing online courses for beginners, but you're not sure where to start. There's good news! We've got your back. Here are the top 5 online marketing courses that we've handpicked just for you.

Google Digital Marketing Course

Right out the gate, Google's Digital Marketing Course is a top choice for beginners. As part of the Google Digital Garage, this course is one of the best marketing online courses for beginners, and for good reason. Let's dive in and see what it’s all about.

Why Choose Google Digital Marketing Course?

  • It's Free: You don't have to break the bank to learn. This course is absolutely free of charge.
  • It's Comprehensive: The course covers a wide range of marketing topics. From the basics of SEO to the complexities of web analytics, you'll get to learn it all.
  • It's Google: Who better to learn from than the search engine giant itself? This course has the Google stamp of approval, so you know it's high quality.

What You'll Learn

In this course, you'll start with the basics, then gradually move to more advanced topics. It's a journey that takes you through understanding the digital marketing landscape, the importance of SEO, how to use social media for business, and the role of web analytics. By the end of this course, you'll have a solid foundation in online marketing.

How to Access the Course

Accessing the Google Digital Marketing Course is a breeze. All you need is a Google account, and you're good to go. Just head over to the Google Digital Garage website, sign up and start learning. It's as easy as that.

So, if you're looking for the best marketing online courses for beginners, Google's Digital Marketing Course is a solid start. It's comprehensive, straightforward, and best of all, it's free! What's not to love?

SEMRush SEO Course for Beginners

Next on our list of the best marketing online courses for beginners is SEMRush's SEO Course. If you're just stepping into the world of Search Engine Optimization (SEO), this course is right up your alley. Let's see why it made our top 5 list.

Why Pick SEMRush SEO Course?

  • It's Focused: Unlike other courses that try to cover all aspects of digital marketing, SEMRush's course zeroes in on SEO. It's perfect if you want to become an expert in this specific area.
  • It's Practical: The course doesn't just teach you theory. It gives you practical tools and techniques that you can apply right away.
  • It's Trusted: SEMRush is a well-known name in the SEO industry. Learning from them means you're getting info from a trusted source.

What You'll Discover

This course takes you through the nuts and bolts of SEO. You'll learn about keyword research, link building, and on-page and technical SEO. By the end of the course, you'll understand how to optimize a website to rank high on search engines.

How to Join the Course

Joining the course is a piece of cake. Just visit the SEMRush Academy website, sign up for an account, and embark on your SEO learning journey.

In a nutshell, if you're eager to master SEO, SEMRush's SEO Course for Beginners should be on your list of the best marketing online courses for beginners. It's focused, practical, and comes from a trusted name in the industry.

HubSpot Online Marketing Course

Another highly recommended option in our roundup of the best marketing online courses for beginners is the HubSpot Online Marketing Course. This course is a fantastic starting point if you're new to the marketing field. Here's why we believe it deserves a spot in your learning plan.

What Makes It Stand Out?

  • Breadth of Topics: The course covers a wide array of topics, giving you a comprehensive understanding of online marketing. From email marketing to social media, it has it all!
  • Interactive Learning: HubSpot's course is interactive, making it an engaging learning experience. You'll get your hands dirty with real-world scenarios, quizzes, and exercises.
  • Renowned Name: HubSpot is a giant in the world of online marketing. This course lets you tap into their vast reservoir of knowledge and expertise.

Digging into the Content

Prepare to dive deep into the world of online marketing. The course covers everything you need to know to kickstart your marketing career. You'll explore inbound marketing, content creation, social media strategies, and much more.

Enrolling in the Course

Getting started with the HubSpot Online Marketing Course is a breeze. Simply head to the HubSpot Academy page, sign up for a free account, and you're all set to begin your online marketing journey.

HubSpot's Online Marketing Course is a treasure trove for novices. It's extensive, interactive, and comes from a respected name in marketing. Certainly, a great addition to your list of the best marketing online courses for beginners.

Udemy Digital Marketing Masterclass

Next on our list of the best marketing online courses for beginners, we have the Udemy Digital Marketing Masterclass. This course is an excellent resource for those just stepping into the world of digital marketing. Let's break down its features.

Why Pick This Course?

  • Multi-Faceted Approach: Udemy's masterclass covers a wide spectrum of digital marketing. It walks you through SEO, YouTube marketing, Facebook marketing, and more.
  • Practical Application: The course isn't just theory; it's crammed with practical exercises and real-life examples. This approach promotes a better understanding of the material.
  • Accessibility: One of the best things about Udemy is that you can access the course anytime, anywhere. You can learn at your own pace, which is a great advantage for beginners.

What's Inside the Course?

The course is a comprehensive package of 12 courses in one. It covers all the basics like how to build a website, email marketing, and blogging. It also delves into more advanced topics like SEO, video marketing, and analytics.

Signing Up for the Course

Enrolling in this masterclass is as easy as pie. Simply visit Udemy's website, sign up, and you're ready to start your digital marketing journey.

In conclusion, the Udemy Digital Marketing Masterclass is a fantastic choice for beginners. It offers a broad scope, practical learning, and the convenience of learning at your own pace. It's no wonder it's considered one of the best marketing online courses for beginners.

Coursera Introduction to Marketing

Another worthy contender on our list of the best marketing online courses for beginners is the "Coursera Introduction to Marketing" course. It's an ideal starting point for those eager to grasp the basic concepts of marketing. Let's take a look at what makes this course stand out.

Why Choose This Course?

  • Rooted in Academia: This course is offered by the University of Pennsylvania, ensuring a solid academic foundation. It's like attending a top-tier university from the comfort of your home!
  • Customer-Centric Approach: The course emphasises understanding customer needs and creating value. It's a critical skill for any marketer.
  • Interactive Learning: Coursera's platform encourages interactive learning. You'll engage in discussions, quizzes and peer-reviewed assignments.

What's Inside the Course?

The course is divided into three parts: branding, customer centricity, and go-to-market strategies. You'll explore topics like creating a brand identity, understanding customer behavior, and building effective marketing strategies.

Enrolling in the Course

To enroll, you simply need to create an account on Coursera's website and then sign up for the course. Some might say it's as easy as ABC!

To sum up, the Coursera Introduction to Marketing course provides a well-rounded, academic approach to marketing. With its emphasis on customer-centricity and interactive learning, it's a strong contender for one of the best marketing online courses for beginners.

If you're eager to explore more online marketing courses, we highly recommend checking out the workshop 'Social Media Marketing 101' by Faira. This workshop will help you build a strong foundation in social media marketing and give you a head start on your journey to becoming a successful online marketer.