Top Social Media Tools for Growing Followers

Published on 1 August 2023 9 min read

Hootsuite for managing multiple accounts
Buffer for scheduling posts
Canva for creating engaging content
Falcon for in-depth analytics
Socialbakers for competitive analysis
Sprout Social for customer service
BuzzSumo for content research
Later for Instagram marketing
Brand24 for social listening
Unmetric for benchmarking

Growing your social media following isn't just about posting the right content, it's also about using the right tools. When it comes to boosting your online presence, there's a buffet of top-notch social media tools that can help you increase your follower count. These tools can help with everything from managing multiple accounts, scheduling posts, creating engaging content, to digging into analytics, and more. This blog will walk you through the top 10 social media tools for growing followers, starting with a fan-favorite: Hootsuite.

Hootsuite for managing multiple accounts

If you're juggling multiple social media accounts, Hootsuite is a lifesaver. It's like having an extra pair of hands to manage your accounts. Whether you're posting on Instagram, tweeting on Twitter, or updating your LinkedIn status, Hootsuite allows you to do it all from one place. With Hootsuite, you can:

Post updates: No need to log into each account separately. Hootsuite lets you post updates across multiple platforms at once.
Monitor activity: Keep an eye on mentions, comments, and messages across your accounts. You won't miss a beat.
Schedule posts: Ever forget to post an update because you were too busy? With Hootsuite, you can schedule posts in advance and let the tool do the rest.
Track performance: Hootsuite offers in-built analytics to help you understand how your posts are performing. By knowing what works and what doesn't, you can tweak your strategy for better results.

By using Hootsuite, you'll find managing multiple social media accounts less of a chore. This tool can help you stay organized, save time, and grow your followers—making it one of the top 10 social media tools for growing followers.

Buffer for scheduling posts

Next on our list is Buffer, a tool that's perfect for scheduling posts across different social media platforms. If you've ever struggled with remembering to post at the right time or just want to plan your content in advance, Buffer is going to be your new best friend. Let's take a closer look at what Buffer can do:

Schedule Posts: Buffer enables you to schedule your posts at your preferred times. This means you can plan your posts for when your audience is most active and not worry about forgetting to post.
Manage All Accounts: Like Hootsuite, Buffer allows you to manage all your social media accounts in one place, making it easier to keep track of everything.
Performance Analysis: Buffer isn't just about scheduling. It also provides analytics so you can see how your posts are performing. This can help you adjust your content and posting schedule to better engage your followers.

Imagine this scenario: You're planning to take a vacation but you don't want your social media activity to take a break with you. With Buffer, you can schedule all your posts in advance, ensuring your social media presence stays active while you're enjoying your rest and relaxation. So, if you're looking to grow your followers without being glued to your social media accounts all day, Buffer is one of the top 10 social media tools worth considering.

Canva for creating engaging content

Let's move on to Canva, a game-changer for creating engaging visual content. We all know how important visuals are in social media. A striking image or infographic can stop a scrolling finger in its tracks. But what if you're not a professional designer? That's where Canva comes in.

Easy to Use: With Canva, you don't need to be a design expert to create eye-catching content. Its drag-and-drop feature makes creating designs as easy as pie.
Tons of Templates: Canva offers a plethora of templates. Whether you need to create infographics, social media posts, or even videos, Canva has got you covered.
Design Anywhere: Canva also has a mobile app, so you can design on the go. Whether you're on your commute or waiting in line at a coffee shop, you can use those spare moments to create.

Picture this: you've got a great idea for a social media post, but no visuals to go with it. You open Canva, select a template, add some text, and voila! You've got a stunning post ready to share. So, if you're looking to create engaging content that grabs attention and grows followers, Canva is certainly a top 10 social media tool to add to your arsenal.

Falcon for in-depth analytics

Imagine if you could peek into your followers' minds to understand exactly what they love about your posts. Well, Falcon doesn't offer mind-reading, but it does provide the next best thing — in-depth analytics. Here's why it's one of the top 10 social media tools for growing followers:

Know What Works: Falcon provides detailed reports on your social media performance. It helps you understand what kind of content your followers engage with. In other words, more of what they like, less of what they don't.
Plan Strategically: Falcon not only provides historical data but also predictive insights. This helps you plan your future posts strategically, ensuring you hit the mark every time.
One Dashboard: Falcon consolidates all your social media analytics onto one dashboard. This means you can compare and contrast performance across different platforms at a glance.

Remember, the key to growing your followers isn't just posting more, but posting smarter. That means understanding what resonates with your audience. With Falcon's analytics at your fingertips, you're well-positioned to tailor your content strategy for maximum impact. And who knows? You may even start predicting what your followers will love before they do!

Socialbakers for competitive analysis

Picture this: You're a runner in a race, but you're not sure how you stack up against the competition. That's where Socialbakers comes in, as one of the top 10 social media tools for growing followers, it acts as your coach, providing crucial insights on your competition.

Know Your Competition: Socialbakers provides a detailed analysis of your competitors' social media strategies. It's like having a sneak peek into their playbook. Handy, right?
Learn and Adapt: By understanding what works for your competitors, you can adapt your own approach. If they're doing something that resonates with their followers, chances are, it'll work for yours too.
Benchmark Your Performance: Socialbakers doesn't just tell you what your competitors are doing. It also allows you to benchmark your performance against theirs. This way, you can track your progress and see how your strategies hold up over time.

Remember, in the race to grow followers, you're not running alone. Understanding your competition is key to staying ahead. With Socialbakers, you can keep an eye on your rivals without missing a step in your own race. So, ready to gain the competitive edge?

Think back to the last time you had a stellar customer service experience. Felt good, didn't it? That's the feeling your followers crave when they interact with you on social media. This is where Sprout Social, one of the top 10 social media tools for growing followers, comes into play.

Listen and Respond: Sprout Social allows you to keep track of all your social media messages in a single place. No more missing messages or late replies. It's like having your very own social media switchboard.
Automate to Save Time: Sprout Social helps you set up automated responses for common questions. It's like having a friendly robot assistant, always ready to help your followers, day or night.
Analyze and Improve: With Sprout Social, you can analyze the performance of your customer service efforts and find ways to improve. Think of it as your personal improvement advisor, always pushing you to do better.

Great customer service is not just about solving problems, it's about building relationships with your followers. With Sprout Social, you can show your followers that you're not just another brand — you're a friend who's always there to help. So, are you ready to take your customer service to the next level?

BuzzSumo for content research

Let's say you're planning a road trip. You wouldn't just jump in your car and start driving, would you? Of course not! You'd research the best routes, the best places to eat, the most scenic views. That's what BuzzSumo does for your content strategy. It's your roadmap to creating content that your followers will love.

Discover What's Trending: With BuzzSumo, you can see what topics are trending in your niche. It's like having a direct line to the heartbeat of your industry.
Analyze Top Performers: BuzzSumo lets you analyze the top-performing content in your niche. This lets you learn from the best, and create content that's just as engaging—if not more so.
Find Influential Voices: BuzzSumo helps you identify influencers in your niche. This gives you the chance to collaborate with them and reach a wider audience.

With BuzzSumo, you can make sure your content is not just another drop in the ocean, but a wave that makes an impact. So, why not let BuzzSumo take the guesswork out of content research, and help you create content that resonates with your followers?

Later for Instagram marketing

Imagine being able to schedule all your Instagram content for the week in one sitting. Picture this: you're sipping your favorite coffee, it's a quiet Sunday afternoon, and in just an hour or so, your entire week's worth of Instagram content is planned, scheduled, and ready to go live when your followers are most active. Sounds like a dream, right? That's what Later can do for you.

Visual Planning: Instagram is all about visuals. With Later, you can visually plan and arrange your feed to create an aesthetically pleasing look. It's like creating your own Instagram art gallery.
Schedule and Forget: Later allows you to schedule your posts, stories, and even IGTVs in advance. It's like having a personal assistant for your Instagram account.
Optimize Posting Times: Later doesn't just let you schedule posts, it helps you optimize your posting times. It utilizes your account's data to suggest the best times to post for maximum engagement. It's like catching the perfect wave every time.

Later is a nifty tool that can transform your Instagram marketing game. It's a smart way to grow your followers, engage with them more effectively, and save time while you're at it. So, why not let Later do the heavy lifting for your Instagram marketing?

Ever wondered what people are saying about your brand on the wild world of the internet? Brand24 is your own personal radar for that. It's a tool that helps you tune into the chatter about your brand on social media, blogs, forums, and more. But why is that useful, you ask?

Real-Time Updates: With Brand24, you get real-time updates on mentions of your brand. That way, you can respond to any praises or complaints promptly, showing your audience that you care about their opinion.
Measure Buzz: Brand24 helps you measure the "buzz" around your brand. It shows you the volume of mentions and their sentiment (positive, negative, neutral), so you can gauge public perception of your brand.
Identify Influencers: Influencers can give your brand a big boost on social media. Brand24 identifies who's talking about your brand and how much influence they have. It's like having a map to the people who can help amplify your brand's voice.

Brand24 essentially gives you an ear to the ground in the vast digital landscape, helping to grow your following by staying in tune with the conversation. And who wouldn't want that? After all, listening is an underrated superpower when it comes to social media growth.

Unmetric for benchmarking

Ever looked at a competitor's social media stats and thought, "how did they get so many followers?" Well, with Unmetric, you can do more than just wonder. You can benchmark your social media performance against your competitors and get insights on what's working for them.

Competitive Comparison: Unmetric lets you compare your social media metrics with those of your competitors. That means you can see how your follower growth, engagement rates, and content performance stack up against the competition.
Content Intelligence: Ever get hit by writer's block when planning your social media posts? Unmetric can help with that. It gives you insights on the types of content that are getting the most engagement in your industry. So, you can take inspiration from what's working and apply it to your own strategy.
Event Tracking: Unmetric also tracks key events and campaigns in your industry. This gives you a chance to see how your competitors are leveraging these events and learn from their successes (or failures).

So, with Unmetric, you don't have to reinvent the wheel to grow your followers. You can learn from the best in your industry and apply those learnings to your own strategy. After all, in the world of social media, sometimes it's about being smart, not just being first.

If you're looking to expand your social media presence and grow your followers, don't miss the workshop 'Social Media Marketing 101' by Faira. This workshop is designed to help you master the art of social media marketing and provide you with essential tools and strategies to effectively grow your following.