Top Social Media Tools for Online Community Building
Written by  Daisie Team
Published on 9 min read


  1. Facebook Groups
  2. LinkedIn Groups
  3. Twitter Chats
  4. Instagram Hashtags
  5. Pinterest Boards
  6. YouTube Channels
  7. Slack Communities
  8. Reddit Forums
  9. Quora Spaces
  10. Telegram Channels

If you're on the hunt for the top 10 social media tools to build your online community, you've come to the right place. In this digital age, it's no secret that social media is a powerful tool for community building. Whether you're a small business owner, a marketer, or a passionate individual with an idea to share, knowing how to leverage these tools is like having a superpower. So, let's dive in and explore these top-notch tools that can help you create, grow, and engage your online community.

Facebook Groups

Let's kick things off with one of the most popular social media platforms out there: Facebook. Yes, you read it right. Facebook isn't just for sharing vacation photos or finding out what your high school friends are up to these days. With Facebook Groups, you can create a dedicated space for people who share a common interest.

Here's why Facebook Groups make it to our list of top 10 social media tools for community building:

  • Easy to set up: Creating a Facebook group is simpler than it sounds. All you need to do is click on the '+ Create' button, fill in the details, and bam—you've got your own community space!
  • Large user base: With over 2.8 billion active users, Facebook gives you access to a massive audience. This means you have a better chance of reaching out to more people who might be interested in your community.
  • Customizable settings: You can customize your group settings to control who can join the group, who can post, and what kind of content can be shared. This helps maintain a safe and respectful environment for your community members.
  • Engagement features: Features like polls, live videos, and events make it easier for you to engage with your community. Plus, the more your members engage, the more Facebook's algorithm will favor your group by showing it to others.

So, if you're looking to build a thriving online community, Facebook Groups might just be the tool you need. But remember, creating a successful community doesn't happen overnight. It takes time, effort, and a lot of love. So, stay patient, stay consistent, and most importantly, have fun with it!

LinkedIn Groups

Next on our list of top 10 social media tools for community building, we have LinkedIn Groups. Now, you might be thinking, "Isn't LinkedIn just for job hunting and professional networking?" Yes, and no. While LinkedIn is a go-to platform for professionals, it also offers a unique feature called LinkedIn Groups.

LinkedIn Groups are like mini forums where people come together to share ideas, learn, network, and engage on topics relevant to their industry or interests. Here's why LinkedIn Groups should be on your radar:

  • Professional environment: Unlike other social media platforms, LinkedIn is all about professionalism. So, if your community is focused on business, industry insights, or professional development, LinkedIn Groups can be a great fit.
  • Quality content: Thanks to LinkedIn's professional nature, the content shared in LinkedIn Groups tends to be high-quality, informative, and relevant. This can help attract and retain community members who value such content.
  • Networking opportunities: LinkedIn Groups can be a gold mine for networking. By engaging in discussions, sharing insights, and connecting with other members, you can build meaningful professional relationships. And who knows? These relationships might open up new opportunities for you and your community!
  • Visibility: When you post in a LinkedIn Group, your content becomes visible to all group members—even those who aren't directly connected to you. This can help expand the reach of your content and attract new members to your community.

So, if you're looking to build a professional community that values quality content and networking, LinkedIn Groups could be your secret weapon. Just remember, the key to a successful community is active participation—so don't just create a group, engage with it!

Twitter Chats

Let's move on to the third tool in our list of top 10 social media tools for community building—Twitter Chats. If you're looking to build a community that thrives on real-time interaction, Twitter Chats could be just what you need.

Twitter Chats are scheduled events where Twitter users come together to discuss a specific topic using a designated hashtag. This tool is a hidden gem, and here's why:

  • Real-time interaction: Unlike forums or groups, Twitter Chats happen in real time. This creates a dynamic and engaging environment where everyone can share their thoughts and ideas on the spot.
  • Easy to join: Any Twitter user can join a Twitter Chat—just by using the designated hashtag in their tweets. This makes it easy for anyone interested in the topic to join the conversation and become part of your community.
  • Wide reach: When users participate in a Twitter Chat, their tweets show up on their followers' feeds. This means that your Twitter Chat—and your community—can reach many more people.
  • Expert insights: Many Twitter Chats feature guest experts who provide valuable insights and advice. This can attract more members to your community and boost your community's credibility.

So, if you're looking to build a buzzing community that values real-time interaction and expert insights, Twitter Chats could be the tool for you. And remember, consistency is key—so make sure to schedule your Twitter Chats regularly to keep your community engaged!

Instagram Hashtags

Moving along in our journey through the top 10 social media tools for community building, we land on Instagram Hashtags. If you want to tap into a visually-driven audience and foster a community around shared interests or themes, Instagram Hashtags might be your golden ticket.

Instagram Hashtags are used to categorize posts under a common theme, making it easier for users to find and engage with content that resonates with them. Here's why Instagram Hashtags can be a powerful community-building tool:

  • Discoverability: When you use relevant hashtags in your posts, you make your content discoverable to those who are interested in those specific hashtags. This can attract like-minded individuals to your community.
  • Engagement: Hashtags are clickable, which means they lead users to a stream of posts that share the same hashtag. This can increase engagement with your posts and foster a sense of community among users who share similar interests.
  • User-generated content: Encouraging your community members to use your specific hashtag in their posts can result in user-generated content, which not only adds variety to your feed but also makes your members feel valued and involved.

So, if you're keen on building a vibrant community around a shared interest or theme, Instagram Hashtags could be your go-to tool. Just remember to use relevant and unique hashtags to stand out and attract your target audience. Happy hashtagging!

Pinterest Boards

Next up on our list of top 10 social media tools for community building is Pinterest Boards. If you're looking for a platform that revolves around discovery, inspiration, and sharing ideas, then Pinterest is the place to be.

Pinterest Boards allow users to collect and organize pins (images or videos with a link back to the source) based on different themes or interests. The beauty of Pinterest Boards lies in their ability to foster a community around shared interests and ideas. Let's take a closer look at why Pinterest Boards make for a fantastic community-building tool:

  • Interest-based connections: Pinterest's algorithm is designed to connect users based on shared interests rather than social connections. This means that your boards have the potential to reach and attract like-minded individuals who are genuinely interested in what you have to offer.
  • Collaborative Boards: You can invite other Pinterest users to contribute to your boards. This promotes interaction and engagement within your community and allows members to share their own ideas and inspiration.
  • Visual Appeal: Pinterest is highly visual, making it a great platform for sharing visually appealing content. This can help to create a strong brand identity and aesthetic that resonates with your community.

In a nutshell, Pinterest Boards have the potential to become a hub for creativity, inspiration, and idea exchange within your community. So, why not give them a try? Start pinning and see the magic unfold!

YouTube Channels

Moving on, let's talk about YouTube Channels. With over two billion users worldwide, YouTube is a platform that can't be overlooked when it comes to building an online community. It's not just about funny cat videos or makeup tutorials; YouTube is a diverse platform with content ranging from educational videos to vlogs, DIY guides, and much more.

A YouTube Channel can be a powerful tool for building a community. Here's why:

  • Engagement Tools: YouTube offers various tools like comments, likes, shares, and the Community tab (for channels with over 1,000 subscribers), enabling your audience to interact with your content and with each other. This interaction helps foster a sense of community.
  • Consistent Content: With a YouTube channel, you can create a regular schedule for posting new videos. This consistency keeps your audience engaged and coming back for more. Plus, the anticipation of new content can create buzz within your community.
  • Long-term Relationships: YouTube videos allow for in-depth content, which can help you connect with your audience on a deeper level. This depth can lead to stronger, long-term relationships with your community.

So, if you've got something to say or show, a YouTube channel could be an excellent way to share it with the world and build a community around your content. Remember, it's not always about the number of views; it's about creating meaningful connections and a sense of belonging among your viewers.

Slack Communities

Slack is often viewed as a tool for team communication within a company. However, it also offers an excellent platform for creating online communities. Slack Communities, as they are known, are becoming increasingly popular in various fields such as technology, marketing, and design. Here's why:

  • Real-Time Communication: Unlike forums or social media platforms, Slack allows real-time, instant communication. This feature can make your community feel more like a face-to-face conversation and less like a bulletin board.
  • Channels for Different Topics: You can create different channels within your Slack community for different topics. This organization makes it easier for members to find and engage with the content they're interested in.
  • Integration with Other Tools: Slack integrates with many other tools like Google Drive, Trello, and Github. These integrations can make your Slack community a hub of resources and information, further adding value for your community members.

Starting a Slack community can be an effective way to build a community around a specific topic or industry. It provides a space for like-minded individuals to share resources, ask questions, and learn from each other. So, if you're looking to build a community around a professional topic or industry, Slack might be the perfect tool for you.

Reddit Forums

Reddit forums, also known as 'subreddits', are a great way for you to create and grow your online community. Reddit is a platform where people from all over the world can share content, ideas, and engage in discussions. Here's why Reddit stands out:

  • Wide Range of Topics: There's a subreddit for nearly every topic you can think of. This diversity makes it easy for you to find and connect with people who share your interests.
  • Engaging Discussions: Reddit is known for its vibrant discussions. People come to Reddit not just to read content, but to participate in conversations. This engagement can help create a strong sense of community.
  • Upvoting System: Reddit's upvoting system allows the most valuable content to rise to the top. This feature ensures that quality content gets the visibility it deserves, which can encourage members to contribute more.

Remember, building a community on Reddit isn't just about posting your content. It's about engaging with your community members, contributing to discussions, and providing value. With the right approach, Reddit can be a powerful tool in your community-building toolkit.

Quora Spaces

Quora Spaces is another fantastic platform for fostering an online community. Quora is a question-and-answer platform where users can ask questions and get answers from knowledgeable individuals. But did you know you can also create your own community here? Let's see why Quora Spaces can be one of your top 10 choices:

  • Expertise and Knowledge Sharing: Quora is a hub for experts from various fields. By creating a Space, you allow these experts to share their knowledge with your community, adding significant value.
  • Q&A format: Quora's question-and-answer format can spark lively and informative discussions. This interactive format can help to keep your community engaged and active.
  • Wide Reach: With millions of active users, the potential audience for your Space is vast. This reach can help you grow your community quickly and effectively.

So, while creating a Quora Space, focus on curating quality content and facilitating engaging discussions. Remember, a successful online community thrives on shared knowledge and active participation.

Telegram Channels

Last but not least, let's talk about Telegram Channels. Telegram is a messaging app with a focus on security and speed. But did you know it can also be a powerful tool for building a strong online community? Here's why:

  • Privacy is Priority: Telegram is known for its commitment to user privacy. Your community members can interact without worrying about their data being compromised.
  • Unlimited Members: Unlike other platforms, Telegram Channels can host an unlimited number of members. This means your community can grow without any restrictions.
  • Mass Messaging: As the admin of a Telegram Channel, you can send out mass messages to all members. This is a great way to share updates, announcements, or important information.

So, if you're looking to build a large, secure online community, Telegram Channels could be your answer. Just remember, it's not just about the size of the community, but also the quality of interactions!

If you're looking to enhance your online community building skills through social media, don't miss the 'Social Media Marketing 101' workshop by Faira. This workshop offers valuable tips, tools, and strategies for effective social media marketing, helping you take your online community building to new heights.