Viral Product Tips: 5 Strategies to Boost Reach

Published on 21 July 2023 6 min read

Create Engaging Content
Leverage Social Media Platforms
Partner with Influencers
Use Referral Marketing
Run Targeted Ad Campaigns

Ever dream about waking up to find your product has become the latest internet sensation overnight? Well, it's not as far-fetched as it may seem! With the right strategies, you can significantly boost your product's reach and possibly make it go viral. This blog will talk about five key strategies that can help you understand how to make your product go viral. Let's get started!

Create Engaging Content

First things first, if you want your product to go viral, your content needs to be engaging. Content that resonates with your audience and sparks an emotional response tends to get shared more often. Here's how you can spice up your content:

Understand Your Audience

Identify your target audience: The first step in creating engaging content is understanding who your audience is. What do they like? What are their interests? How old are they? The more you know about your audience, the better you can tailor your content to their preferences.
Speak their language: Once you know your audience, it's important to communicate in a way that resonates with them. This doesn't necessarily mean using jargon, but rather adopting a tone and style that they can relate to.

Be Authentic and Relevant

People can easily tell when a brand is being insincere or trying too hard to sell a product. Authenticity goes a long way in building trust with your audience. Stay true to your brand's values and voice. Also, make sure your content is relevant. If you're selling skateboards, for example, your audience will likely appreciate content about skateboarding tips, tricks, and culture—rather than a random post about gardening.

Use Visuals and Stories

Why visuals? They say a picture is worth a thousand words. Visuals can help to communicate your message more effectively and are more likely to be shared. Consider using high-quality images, infographics, or short videos to make your product shine.
Why stories? Stories help people connect with your brand on a deeper level. By telling a compelling story about your product—how it was made, the people behind it, or the problem it solves—you can elicit emotions and encourage sharing.

Remember, the key to making your product go viral is creating content that's not just interesting, but share-worthy. So, keep experimenting with different types of content and formats until you find what works best for your brand.

Now that you have your engaging content, it's time to share it with the world. And there's no better place to start than social media. With billions of users worldwide, social media platforms provide an excellent opportunity to reach a large audience and increase the chances of your product going viral. Here's how you can do it:

Pick the Right Platforms

Not all social media platforms are created equal — each has its own unique audience and way of presenting content. The best platform for your product depends on your target audience and the type of content you create. For example, if your product is visually appealing and you have high-quality images or videos, Instagram could be a great fit. If you're targeting a more professional audience, LinkedIn might be your best bet.

Optimize Your Posts

Use hashtags: Hashtags can help increase the visibility of your posts. They group your content with other similar posts, making it easier for users to find. Just make sure to use relevant hashtags that align with your brand and product.
Post at the right time: Timing is everything on social media. Posting when your audience is most active can increase engagement and the likelihood of your content being shared.

Engage with Your Audience

Don't just post your content and call it a day. Interact with your audience! Respond to comments, ask for feedback, and show appreciation for shares and likes. This not only fosters a sense of community but also encourages more engagement and shares.

Remember, social media is not just about broadcasting, but about having conversations. The more you interact with your audience, the more likely they are to share your content and help your product go viral.

Partner with Influencers

Stepping into the world of influencer marketing can be an effective way to make your product go viral. Influencers have a large and dedicated following, and their recommendations can significantly boost your reach. Here's a look at how you can tap into this strategy:

Finding the Right Influencers

When it comes to influencers, bigger isn't always better. Yes, a celebrity with millions of followers can give your product a massive reach, but a smaller influencer in your niche might give you better engagement. Look for influencers whose audience aligns with your target market and whose style and values match your brand.

Building Relationships

Once you've identified the influencers you want to work with, start building a relationship. Follow them, engage with their content, and show genuine interest in what they do. This will make your eventual partnership feel more authentic and less like a business transaction.

Creating Collaborative Content

Now comes the fun part — working together to create content that showcases your product. This could be a product review, a giveaway, or even a behind-the-scenes look at how your product is made. The key is to ensure the content is engaging, provides value to the influencer's audience, and naturally highlights your product.

Remember, the goal of partnering with influencers is not just to get your product in front of a wider audience, but to create authentic content that resonates with that audience and encourages them to share. This is a key step in figuring out how to make your product go viral.

Use Referral Marketing

Referral marketing is another fantastic strategy to make your product go viral. It's all about encouraging your current customers to spread the word about your product. The best part? It's often low-cost, and the results can be significant. Here's how to get started:

Set Up a Reward System

Start by establishing a reward system for referrals. This could be a discount on their next purchase, a free product, or even exclusive access to new releases. The idea here is to give your customers a compelling reason to refer your product to their friends and family.

Make Referring Easy

Next, ensure that referring is as easy as possible. If it's complicated, your customers won't bother. Consider creating a simple, shareable link that customers can send to their contacts. When a referral makes a purchase, both the referrer and the referee get rewarded. It's a win-win!

Don't forget about the power of social media in referral marketing. Encourage your customers to share their experiences and tag your product on their social platforms. This not only boosts your visibility but also adds a touch of authenticity to your product.

Referral marketing can be a powerful tool in your viral product strategy. It taps into the trust and relationships your customers have with their networks, and can give a significant boost to your reach. Remember, the easier and more rewarding you make it for your customers to refer, the more likely they are to do so. It's a simple, yet effective way to make your product go viral.

Run Targeted Ad Campaigns

Targeted ad campaigns are another vital part of the toolkit when you're figuring out how to make your product go viral. By reaching out directly to your potential customers, you can drive interest, engagement, and ultimately, sales. Let's explore some key steps:

Know Your Audience

The first step in any targeted ad campaign is to know your audience. This means understanding their likes, dislikes, habits, and preferences. By doing so, you can tailor your advertising messages to resonate with their interests and needs.

Choose the Right Platform

Next, you need to decide on the right platform for your ad campaign. This choice should be guided by where your target audience spends most of their time. Is it Facebook? Instagram? LinkedIn? Once you figure this out, you can focus your efforts to get the best results.

Create Compelling Ads

Finally, creating compelling ads is key to any successful campaign. Your ads should catch the eye and instantly convey the value of your product. Remember to include a clear call-to-action that prompts viewers to take the next step, be it visiting your website or making a purchase.

Running targeted ad campaigns can significantly increase your product's visibility, helping it go viral. The more specific and tailored your ads are, the more effective they will be. So, take the time to understand your audience, choose the right platform, and create compelling ads. These steps can play a pivotal role in making your product go viral.

If you're eager to learn more about boosting the reach of your viral products, we highly recommend the workshop 'How To Make The Algorithm Like You' by Natalya Lobanova. This workshop will provide you with invaluable insights and strategies to maximize your content's visibility and engagement, ensuring your product's success in the digital world.